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Audience measurement system and method

  • US 5,771,307 A
  • Filed: 12/21/1995
  • Issued: 06/23/1998
  • Est. Priority Date: 12/15/1992
  • Status: Expired due to Term
First Claim
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1. An apparatus for passively identifying a person in a monitored area comprising:

  • image capturing means for capturing video images of the monitored area;

    first means for processing the video images in order to provide therefrom a first identity-indicating score relative to a person in the video images, wherein the first identity-indicating score distinguishes the person from other persons in the monitored area, and wherein the first means relies upon a first recognition methodology to derive the first identity-indicating score;

    second means for processing the video images in order to provide therefrom a second identity-indicating score relative to the person in the video images, wherein the second identity-indicating score distinguishes the person from other persons in the monitored area, wherein the second means relies upon a second recognition methodology to derive the second identity-indicating score, and wherein the second recognition methodology is different from the first recognition methodology; and

    ,fusing means for fusing the first and second identity-indicating scores to form a composite identification record from which the person in the video image may be identified.

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