System and method providing an interactive response to direct mail by creating personalized web page based on URL provided on mail piece
DCFirst Claim
1. A system for creating a personalized computer user interface for a communications network in connection with a direct marketing program, comprising:
- (a) database means for storing a plurality of recipient data records each comprising recipient addressing information, and a unique personal identification code for each of a plurality of recipients;
(b) distribution means for distributing to each of the recipients an electronic return address containing the unique personal identification code;
(c) computer server means operationally coupled to the communications network for serving a plurality of remote computers, including access means for allowing a responding recipient to access the computer server means by entering the electronic return address into the remote computer;
(d) retrieval means coupled to the computer server means and database means for retrieving recipient data from the database means correlated to the personal identification code contained in the electronic return address; and
(e) user interface creation means operationally coupled to the retrieval means and the database means for creating a unique interactive user interface based upon the recipient data and communicating the user interface to the remote computer.
4 Assignments
Litigations
0 Petitions
Accused Products
Abstract
A system for providing an interactive response to direct mail programs comprises a recipient database, a mail generator, and a web server computer operationally connected through the Internet to remote computers accessible by direct mail recipients. The recipient database stores data records containing addressing information such as the name, mail, fax or e-mail address, and a unique personal identification code for each direct mail recipient. The mail generator retrieves recipient data from the database and generates a multiplicity of direct mail pieces each displaying the name, address, and a uniform resource locator containing the personal identification code for one recipient. A responding recipient accesses the web server computer by entering the uniform resource locator displayed on the direct mail piece into a web browser on a remote computer. The web server computer retrieves recipient data from the recipient database correlated to the personal identification code contained in the uniform resource locator and uses this recipient data to create a unique interactive web page.
698 Citations
26 Claims
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1. A system for creating a personalized computer user interface for a communications network in connection with a direct marketing program, comprising:
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(a) database means for storing a plurality of recipient data records each comprising recipient addressing information, and a unique personal identification code for each of a plurality of recipients; (b) distribution means for distributing to each of the recipients an electronic return address containing the unique personal identification code; (c) computer server means operationally coupled to the communications network for serving a plurality of remote computers, including access means for allowing a responding recipient to access the computer server means by entering the electronic return address into the remote computer; (d) retrieval means coupled to the computer server means and database means for retrieving recipient data from the database means correlated to the personal identification code contained in the electronic return address; and (e) user interface creation means operationally coupled to the retrieval means and the database means for creating a unique interactive user interface based upon the recipient data and communicating the user interface to the remote computer. - View Dependent Claims (2, 3, 4)
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5. A system for providing an interactive response to a direct mail marketing program, comprising:
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(a) recipient database means for storing recipient data records relating to each of a plurality of recipients, wherein each recipient data record comprises a name, recipient address, and unique personal identification code for one of the recipients; (b) mail generating means coupled to the database means for generating a multiplicity of direct mail pieces each displaying the name, address, and a uniform resource locator containing the personal identification code for one recipient; and (c) web server means operationally connected to the Internet for serving a plurality of remote computers each having web browser means for browsing the Internet, comprising access means for enabling a responding recipient to access the web server means by entering the uniform resource locator displayed on the direct mail piece received by the responding recipient into a web browser means; (d) retrieval means coupled to the web server means and recipient database means for retrieving recipient data from the recipient database means correlated to the personal identification code contained in the uniform resource locator; and (e) web page creation means coupled to the web server means and retrieval means for creating a unique interactive web page based upon the recipient data, and downloading the interactive web page to the web browser means. - View Dependent Claims (6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A method for increasing response to direct marketing, comprising the following steps:
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(a) creating a recipient database containing a plurality of recipient data records each comprising a name, an address and a unique personal identification code; (b) providing each of a plurality of recipients with a uniform resource locator containing a unique personal identification code; (c) providing a plurality of remote computers, each having a web browser operable by one of the recipients, with access to a web server computer operationally coupled to the Internet; (d) receiving a uniform resource locator entered by a responding recipient into the web browser; (e) extracting the personal identification code contained in the uniform resource locator entered by the responding recipient; (f) retrieving recipient data from the recipient database correlated to the personal identification code; and (g) generating and downloading to the web browser a personalized web page based on the recipient data. - View Dependent Claims (22, 23, 24, 25, 26)
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Specification