Method, apparatus, and program for pricing, selling, and exercising options to purchase airline tickets

• US 5,797,127 A
• Filed: 12/31/1996
• Issued: 08/18/1998
• Est. Priority Date: 12/31/1996
• Status: Expired due to Fees

• Current Assignee: Priceline Com Incorporated (Booking Holdings, Inc., fka Priceline Group Inc.)
• Original Assignee: Walker Asset Management Limited Partnership
• Inventors: Jorasch, James A., Sparico, Thomas M., Walker, Jay S., Case, T. Scott
• Primary Examiner(s): Cosimano, Edward R.
• Assistant Examiner(s): Bainbridge, Barton L.
• Application Number:
  US08/775,591
• Time in Patent Office: 595 Days
• Field of Search: 705/5, 705/37
• US Class Current: 705/5
• CPC Class Codes: G06Q 10/02 Reservations, e.g. for tickets, services or events
• CPC Class Codes: G06Q 30/0603 Catalogue ordering
• CPC Class Codes: G06Q 40/04 Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange

Abstract

An apparatus, method, and program for determining a price of an option to purchase an airline ticket, and for facilitating the sale and exercise of those options. By purchasing an option, a customer can lock in a specified airfare without tying up his money and without risking the loss of the ticket price if his travel plans change. Pricing of the options may be based on departure location criteria, destination location criteria, and travel criteria.

Claims

1. A data processing apparatus for determining a price of an option to purchase an airline ticket, comprising:

a central controller including a CPU and a memory operatively connected to said CPU;

at least one terminal, adapted for communicating with said central controller, for transmitting to said central controller option pricing information including departure location criteria, destination location criteria, and travel criteria;

said memory in said central controller containing a program, adapted to be executed by said CPU, for calculating a price of an option to purchase within a future period, for a particular ticket price, an airline ticket satisfying the departure location criteria, destination location criteria, and travel criteria;

wherein said central controller receives said criteria from said terminal and calculates the option price based upon the criteria.

2. The apparatus according to claim 1, wherein said program in said memory is adapted to receive a customer request input via said terminal to purchase the option and further adapted to perform a credit card transaction to sell the option to the customer.

3. The apparatus according to claim 2, wherein said program in said memory is adapted to receive a customer request input via said terminal to exercise an option and further adapted to perform a credit card transaction to sell a ticket to the customer in accordance with the terms of the option.

4. A method of determining a price of an option to purchase an airline ticket using a central controller including a CPU and a memory operatively connected to said CPU and containing a program adapted to be executed by said CPU for determining the price of an option, and a terminal adapted for communicating with said CPU, the method comprising the steps of:

inputting departure location criteria to the controller via the terminal;

inputting destination location criteria to the controller via the terminal;

inputting travel criteria to the controller via the terminal; and

calculating a price of an option that gives the customer a right to purchase within a future period, for a particular ticket price, an airline ticket satisfying the departure location criteria, the destination location criteria, and the travel criteria by having the CPU execute said program; and

outputting the option price to the terminal.

5. A data processing apparatus for determining a price of an option to purchase an airline ticket, comprising:

a CPU; and

a memory operatively connected to said CPU, said memory containing a program adapted to be executed by said CPU and said CPU and memory cooperatively adapted to receive option pricing information, and to calculate a price of an option to purchase within a future period, for a particular ticket price, an airline ticket satisfying the option pricing information.

6. The apparatus according to claim 5, wherein said program is adapted to receive option pricing information comprising departure location criteria, destination location criteria, and travel criteria.

7. The apparatus according to claim 5, wherein said program in said memory is adapted to receive at least one of first information describing a desired class-of-ticket, second information concerning the expected load on flights that satisfy the location criteria and the travel criteria, and third information concerning the volatility of ticket prices, and wherein said program is further adapted to use at least one of said first information, said second information, and said third information to calculate the option price.

8. The apparatus according to claim 5, wherein said program in said memory is adapted to receive an indication that a customer has purchased the option and is further adapted to update a database to reflect the sale of the option.

9. The apparatus according to claim 5, wherein said program in said memory is adapted to calculate the option price based at least in part on the number of similar options already sold, using information stored in an option database.

10. The apparatus according to claim 5, wherein said program in said memory program is adapted to calculate the option price based in part upon option pricing information that is satisfied by more than one flight on at least one leg of customer'"'"'s trip.

11. The apparatus according to claim 5, wherein the said program in said memory is adapted to calculate the option price based at least in part on the formula:

space="preserve" listing-type="equation">Option Price =B×

D×

L×

C×

R×

V,

where B is a base price for the option, D is a factor related to the number of days remaining before the trip, L is a factor related to the expected load on the subject flight, C is a factor related to the desirability of the customer, R is a factor related to the rigidity of the travel plans, and V is a factor related to the historic volatility of ticket prices.

12. A method of determining a price of an option to purchase an airline ticket using a central controller including a CPU and a memory operatively connected to said CPU and containing a program, adapted to be executed by said CPU, for determining a price of the option, the method comprising the steps of:

inputting departure location criteria;

inputting destination location criteria;

inputting travel criteria provided by a user; and

calculating the price of an option that gives the customer a right to purchase within a future period, for a particular ticket price, an airline ticket satisfying the departure location criteria, the destination location criteria, and the travel criteria, by having the CPU execute said program; and

outputting the option price.

13. A method of determining a price of an option to purchase an airline ticket, comprising the steps of:

receiving option pricing information relative to the future purchase of a ticket;

calculating the price for an option to purchase within a future period, for a particular ticket price, a ticket satisfying the option pricing information; and

outputting the option price.

14. The method according to claim 13, wherein the step of receiving option pricing information includes receiving departure location criteria, destination location criteria, and travel criteria.

15. The method according to claim 13, further comprising the steps of:

receiving at least one of first information describing a desired class-of-ticket, second information concerning the expected load on flights that satisfy the location criteria and the travel criteria, and third information concerning the volatility of ticket prices, and

wherein said calculating step further includes utilizing at least one of said first information, said second information, and said third information to calculate the option price.

16. The method according to claim 13, further comprising the steps of receiving an indication that a customer has purchased the option and updating a database to reflect the sale of the option.

17. The method according to claim 13, further comprising the step of receiving option sales information from an option database indicating a number of similar options that have been previously sold, and wherein the calculating step uses the option sales information in determining the option price.

18. The method according to claim 13, further comprising the steps of receiving a customer request to purchase the option, receiving tender of the purchase price from the customer, performing a transaction to sell the option to the customer, and storing information regarding said option.

19. The method according to claim 18, further comprising the steps of receiving a customer request to exercise an option, performing a transaction to sell a ticket to the customer in accordance with the terms of the option, and modifying the database to reflect the sale of the ticket pursuant to the option.

20. The method according to claim 14, wherein the calculation of the option price is based in part upon option pricing information that is satisfied by more than one flight on at least one leg of a customer'"'"'s trip.

21. The method according to claim 13, wherein the calculating step includes calculating the option price based at least in part on the formula:

space="preserve" listing-type="equation">Option Price=B×

D×

L×

C×

R×

V,

where B is a base price for the option, D is a factor related to the number of days remaining before the trip, L is a factor related to the expected load on the subject flight, C is a factor related to the desirability of the customer, R is a factor related to the rigidity of the travel plans, and V is a factor related to the historic volatility of ticket prices.

22. Computer executable process steps operative to control a computer, stored on a computer readable medium, for determining a price of an option to purchase an airline ticket, comprising:

a step to receive departure location criteria;

a step to receive destination location criteria;

a step to receive travel criteria;

a step to calculate the price for an option to purchase, within a future period, for a particular ticket price, an airline ticket satisfying the departure location criteria, the destination location criteria, and the travel criteria; and

a step to output the option price.

23. A method of pricing an option to purchase an airline ticket, comprising the steps of:

inquiring on a ticket price for an airline ticket;

receiving said ticket price;

receiving an offer to purchase for a given price an option to purchase within a particular period, for a particular ticket price, the airline ticket; and

purchasing said option at said option price.

24. The method according to claim 23, further including the step of using said option to purchase the airline ticket or an equivalent of said airline ticket.

25. The method according to claim 23, wherein said step of inquiring on a ticket price includes providing travel information including departure location criteria, destination location criteria and travel criteria.

26. A data processing apparatus for selling an option to purchase an airline ticket, comprising:

a terminal adapted to communicate with a central controller that calculates a price of an option to purchase an airline ticket within a future period, for a particular ticket price,

said terminal adapted to transmit to the central controller option pricing information comprising departure location criteria, destination location criteria, and travel criteria, and further adapted to receive from the central controller a price of an option satisfying the departure location criteria, destination location criteria, and travel criteria.

27. The apparatus according to claim 26, wherein said terminal is adapted to transmit a customer request to purchase the option and further adapted to perform a credit card transaction to sell the option to the customer.

28. The apparatus according to claim 27, wherein said terminal is adapted to transmit a customer request to exercise an option and further adapted to perform a credit card transaction to sell a ticket to the customer in accordance with the terms of the option.