Method and apparatus for synchronizing commercial advertisements across multiple communication channels

• US 5,805,974 A
• Filed: 08/08/1995
• Issued: 09/08/1998
• Est. Priority Date: 08/08/1995
• Status: Expired due to Fees

• Current Assignee: HBAC Matchmaker Media Incorporated
• Original Assignee: HBAC Matchmaker Media Incorporated
• Inventors: Alison, Tom, Ciciora, Walter S., Hite, Kenneth C., Beauregard, Robert G.
• Primary Examiner(s): Powell, Mark R.
• Assistant Examiner(s): Miller, John W.
• Application Number:
  US08/512,542
• Time in Patent Office: 1,127 Days
• Field of Search: 348/6, 348/9, 348/10, 348/500, 348/563, 348/907, 348/722, 348/723, 348/724, 348/725, 348/726, 348/8, 455/3.1, 455/3.2, 455/4.1, 455/4.2, 455/6.1, 455/6.2
• US Class Current: 725/69
• CPC Class Codes: H04H 20/18 Arrangements for synchronising broadcast or distribution via plural systems
• CPC Class Codes: H04H 2201/70 characterised in that receivers can be addressed
• CPC Class Codes: H04H 60/06 Arrangements for scheduling broadcast services or broadcast-related services
• CPC Class Codes: H04N 21/242 Synchronization processes, e.g. processing of PCR [Program Clock References] arrangements for synchronising broadcast or distribution via plural systems in broadcast distribution systems H04H20/18
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/165 Centralised control of user terminal subsequent to an upstream request signal H04N7/17345; Registering at central by two-way working H04N7/17309

Abstract

A satellite uplink/studio system has timing means coupled therewith for precise commercial timing such that prerecorded commercials are simultaneously started with sufficient precision to appear simultaneously to viewers changing channels.

Claims

1. A TV commercial control system for the synchronization of a commercial across multiple channels including means for relatively precise commercial reception for viewing at a TV receiver whereby a commercial is simultaneously aired with sufficient precision to appear substantially simultaneously to the viewer of the TV receiver despite changing channels;

a command center for controlling commercial delivery to the TV receiver for the synchronization of the commercial across multiple channels.

2. The viewer system of claim 1 further including a means for signal time compression/expansion.

3. The system of claim 1 including a satellite uplink for coupling to a satellite, a studio coupled with the satellite uplink, and an antenna extending from the satellite uplink for feeding signals to the satellite.

4. The system of claim 3 wherein the satellite uplink includes a high power transmitter coupled with the antenna, an exciter possessing predetermined signal level and impedance levels for operating the high power transmitter, and a modulator for feeding the exciter.

5. The system of claim 3 wherein the studio comprises a switcher for combining video and audio signals from a variety of sources coupled with the satellite uplink, a control console influencing the sources, the sources including a program playback device and commercial playback device.

6. The system of claim 1 further including a means for signal time compression/expansion;

including a satellite uplink for coupling to a satellite, a studio coupled with the satellite uplink, and an antenna extending from the satellite uplink for feeding signals to the satellite;

the satellite uplink includes a high power transmitter coupled with the antenna, an exciter possessing predetermined signal level and impedance levels for operating the high power transmitter, and a modulator for feeding the exciter;

the studio comprises a switcher for combining video and audio signals from a variety of sources coupled with the satellite uplink, a control console influencing the sources, the sources including a program playback device and commercial playback device.

7. The system of claim 1 wherein the means for precise commercial timing includes a common timing source.

8. The system of claim 7 wherein a multiple of studio sites are provided, and the common timing source is coupled with each site for synchronizing commercials.

9. The system of claim 8 wherein each studio site includes timing signal receivers coupled to the common timing source for receiving the signal therefrom for further use at each site.

10. The system of claim 7 wherein a studio includes a timing signal receiver coupled with the common timing source for receiving the signal therefrom for further use at the studio.

11. The system of claim 10 wherein the studio comprises a switcher for combining video and audio signals from a variety of sources coupled with a satellite uplink, a control console influencing the sources, the sources including a program playback device and commercial playback device;

further including a means for signal time compression/expansion and coupled with the commercial playback device and the program playback device to take signals previously loaded therein and play them back at appropriate speed--precisely for a time constraint.

12. The system of claim 1 wherein a single-hop satellite link means is provided for delivery of commercials with precise timing.

13. The system of claim 1 wherein a studio is provided and comprises a switcher for combining video and audio signals from a variety of sources coupled with a satellite uplink, a control console influencing the sources, the sources including a program playback device and commercial playback device;

wherein a single-hop satellite link means is provided for delivery of commercials with precise timing added to the switcher.

14. The system of claim 1 wherein a compliance monitoring and data collection means is provided for monitoring and logging timing information.

15. The system of claim 14 wherein an administration facility receives the timing information for record keeping and management.

16. The system of claim 15 wherein a further monitoring means is provided for monitoring the timing of commercials.

17. The system of claim 1 wherein a monitoring means is provided for monitoring the timing of commercials.

18. The system of claim 1 wherein control means are provided to avoid interruption in commercials appearing on multiple channels during channel changing.

19. The system of claim 1 wherein a control means is provided and includes a set top box comprising:

analog video circuitry for receiving analog TV signals;

compressed digital video circuitry coupled thereto for receiving digital TV signals;

a channel processor means for storing information about which channels have the same prerecorded commercial so that when a new channel is requested by the viewer from a viewing channel and that channel has the same commercial, the commercial is completed on the receiving channel before the new channel is displayed.

20. The system of claim 1 wherein the command center downloads the commercial at a selected location and synchronization means for airing the downloaded commercial a predetermined time on the channels.

21. The system of claim 20 wherein the synchronization means includes a timing means for airing the commercial at a predetermined time on the channels.

22. The system of claim 20 wherein the command center transmits the command signal to the synchronization means for airing the commercial at a predetermined time on the channels.

23. A set top box comprising:

analog video circuitry for receiving analog TV signals;

compressed digital video circuitry coupled thereto for receiving digital TV signals;

a channel processor means for storing information about which channels have the same prerecorded commercial so that when a new channel is requested by the viewer from a viewing channel and that channel has the same commercial, the commercial is completed on the receiving channel before the new channel is displayed.

24. The set top box of claim 23 wherein a tuner and a microcontroller coupled therewith is provided and in case of analog signals, the processor means controls the tuner through the microcontroller to restrict changing of channels when the same commercial is being transmitted to the channels.

25. The set top box of claim 24 wherein means are provided for changing channels upon completion of the commercial.

26. The set top box of claim 23 wherein in case of digital signals, multiple programs are contained within the same channel and the channel processor means determines which of the programs will be selected.

27. The set top box of claim 26 wherein a digital demultiplexer is provided and the processor means causes the digital demultiplexer to select appropriate digital signals.

28. The set top box of claim 23 wherein the selection channel is displayed following channel requested by the viewer and after the commercial of the previous channel is completed before the channel is changed.