Method and apparatus for randomly distributing prize awards

• US 5,806,852 A
• Filed: 02/11/1997
• Issued: 09/15/1998
• Est. Priority Date: 02/12/1996
• Status: Expired due to Term

• Current Assignee: Coca-Cola Company (The Coca-Cola Company)
• Original Assignee: James P. Howes
• Inventors: Howes, James P.
• Primary Examiner(s): LAYNO, BENJAMIN
• Application Number:
  US08/799,102
• Time in Patent Office: 581 Days
• Field of Search: 273/138.1, 273/139, 273/269, 273/288, 273/287, 273/249, 273/260
• US Class Current: 273/138.1
• CPC Class Codes: A63F 2250/022 with edible parts
• CPC Class Codes: A63F 2250/144 Dispensing a gift
• CPC Class Codes: A63F 9/00 Games not otherwise provided for aspects of games using an electronically generated display having two or more dimensions showing representations related to the game A63F13/00 ; miscellaneous sporting games A63B67/00

Abstract

By constructing an actual product in a distinctive and readily identifiable manner and distributing the uniquely constructed product with conventional products, a unique prize winning notifier or indicator for a promotional contest is realized. Preferably, each prize notifying or indicating product is manufactured as an actual, individual product, using generally conventional production method, and comprises a unique, distinguishable, feature or characteristic which designates such products as prize winners. As a result, prize identifying products are packaged and sold in direct association with non-prize related products, without any degradation, contamination, or other difficulties as previously encountered with prior art systems or promotional vehicles.

Claims

1. A method for randomly distributing prize awards to consumers in direct association with non-prize designating products comprising the steps of

A. forming conventional non-prize designating, edible, food products;

B. forming a prize designating, edible, food product from substantially the same components as the non-prize designating, edible, food product, with the prize designating, edible, food product incorporating a readily identifiable prize designating feature, element or characteristic integrally formed as a part of the prize designating, edible, food product itself;

C. randomly intermixing prize designating, edible, food products with non-prize designating, edible, food products;

D. packaging the intermixed prize designating and non-prize designating, edible, food products in the conventional manner; and

E. randomly distributing packages bearing prize designating, edible, food products with packages bearing only non-prize designating edible products;

whereby a promotional, prize awarding system is attained whereby uniquely constructed products represent prize awarding products capable of distribution with conventional, non-prize designating products.

2. The method defined in claim 1, wherein the readily identifiable feature, element, or characteristic comprises at least one selected from the group consisting of indicia, icon, color, message, shape, size, flavor, and taste.

3. The method defined in claim 2, wherein the product forming both prize designating products and non-prize designating products comprises a consumer product used by an individual either internally or externally.

4. The method defined in claim 1, wherein said edible product comprises one selected from the group consisting of candy, mints, jelly beans, wafers, breath mints, biscuits, cookies, cereals, syrups, yogurt, puddings, juices, soft drinks, milk, soup, and toothpaste.

5. The method defined in claim 4, wherein said readily identifiable feature comprises one selected from the group consisting of shape, size, and taste.

6. The method defined in claim 1, wherein said readily identifiable feature comprises an indicia.

7. The method defined in claim 6, wherein said indicia comprises one selected from the group consisting of icons, logos, messages and colors.

8. The method defined in claim 7, wherein said indicia defines the prize associated therewith.

9. A method for randomly distributing prize awards to consumers in direct association with non-prize designating products comprising the steps of

A. forming conventional non-prize designating, edible, food products;

B. forming a prize designating, edible, food product from substantially the same components as the non-prize designating, edible, food product, with the prize designating edible, food product incorporating a readily identifiable prize designating feature, element or characteristic integrally formed as a part of the prize designating, edible, food product itself and said readily identifiable prize designating feature, element, or characteristic is not formed on the packaging or wrapper of the product;

C. randomly intermixing prize designating products with non-prize designating, edible, food products;

D. packaging the intermixed prize designating and non-prize designating, edible, food products in the conventional manner; and

E. randomly distributing packages bearing prize designating, edible, food products with packages bearing only non-prize designating, edible, food products.

10. A prize designating, edible, food product for use in a prize awarding promotional contest, said prize designating, edible, food product being manufactured in a substantially conventional manner using ingredients substantially equivalent to ingredients employed in manufacturing non-prize designating, edible, food products, said prize designating, edible, food product comprising at least one readily identifiable feature or characteristic integrally formed as a part of the prize designating, edible, food product itself for distinguishing said prize designating, edible, food product from non-prize designating, edible, food products.

11. The prize designating product defined in claim 10, wherein said feature or characteristic comprises one selected from the group consisting of indicia, icons, color, messages, shapes, sizes, flavors, and tastes.

12. The prize designating product defined in claim 11, wherein said feature comprises prize designating indicia formed on the outer surface of the product.

13. The prize designating product defined in claim 12, wherein said indicia comprises one selected from the group consisting of messages, logos, colors, and icons.

14. The prize designating product defined in claim 13, wherein said indicia designates the specific prize that has been won.

15. The prize designating product defined in claim 11, wherein said feature comprises the taste of the product.

16. The prize designating product defined in claim 11, wherein the features comprise one selected from the group consisting of size and shape.