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Audience response monitor and analysis system and method

  • US 5,812,642 A
  • Filed: 07/12/1995
  • Issued: 09/22/1998
  • Est. Priority Date: 07/12/1995
  • Status: Expired due to Fees
First Claim
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1. A system for analyzing audience response to a broadcast promotion having a plurality of time-sequential segments, the system comprising:

  • means for receiving a communication from an audience member at a time;

    means for storing response data comprising means for storing a name, an address, and a telephone number of the audience member and the time of the communication received from the audience member;

    means for tabulating the response data and the communication times from all responding audience members;

    means for correlating in time the response date with the segments of the promotion, thereby providing effectiveness information for each segment of the promotion;

    means for accessing the correlated response data and promotion segments for a specific broadcast promotion and for forming a set of audience members, the set including all audience members who communicated during the specific broadcast promotion; and

    means for initiating a communication with the set of audience members during a repeat broadcast of the specific broadcast promotion after a predetermined time for attempting to elicit a response from the audience members.

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