Churn amelioration system and method therefor
First Claim
1. A method of providing customer churn amelioration information, said method comprising the steps of:
- a) recording a plurality of customer proposals;
b) modeling churn history in a customer population, to define a customer churn likelihood for combinations of historical quanta and churn factor prediction data items;
c) identifying, for each of a multiplicity of customers, current quanta for said churn factor prediction data items;
d) relating said current quanta with said churn history to predict said customer churn likelihood for each of said multiplicity of customers;
e) identifying one of said multiplicity of customers in response to said predicted customer churn likelihood;
f) quantifying a customer worth for said one customer, said customer worth being responsive to a plurality of customer worth factors determined for said one customer; and
g) associating one of said customer proposals with said one customer in response to said customer worth for said one customer.
6 Assignments
0 Petitions
Accused Products
Abstract
A churn amelioration system (20) supports data feeds from mobile switching centers (32), billing systems (34), and customer service systems (36). The system (20) maintains an extensive database (42) of customer/unit data and of rules which indicate how to interpret the data. A churn history process (68) establishes rules for predicting the likelihood of churn. An administration process (86) establishes action-related and offer-related rules and assigns identified customer/units to selected organization representative user (ORU) in-boxes so that the identified customers may be proactively contacted by the ORUs. The ORUs interactively operate a churn amelioration process (126). The churn amelioration process (126) proactively or reactively identifies a specific customer/unit (128), then calculates churn vulnerability (140) and customer worth (150). The system (20) prompts ORUs with pre-approved potential offers (192) which may be extended to customers. These offers are configured in response to customer worth. The system (20) prompts ORUs with pre-approved potential actions (218) which may be extended to customers. These actions are configured in response to specified potential customer problems.
251 Citations
21 Claims
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1. A method of providing customer churn amelioration information, said method comprising the steps of:
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a) recording a plurality of customer proposals; b) modeling churn history in a customer population, to define a customer churn likelihood for combinations of historical quanta and churn factor prediction data items; c) identifying, for each of a multiplicity of customers, current quanta for said churn factor prediction data items; d) relating said current quanta with said churn history to predict said customer churn likelihood for each of said multiplicity of customers; e) identifying one of said multiplicity of customers in response to said predicted customer churn likelihood; f) quantifying a customer worth for said one customer, said customer worth being responsive to a plurality of customer worth factors determined for said one customer; and g) associating one of said customer proposals with said one customer in response to said customer worth for said one customer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A method of providing customer churn amelioration information, said method comprising the steps of:
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a) modeling churn history in a customer population, to define customer churn likelihoods for combinations of historical quanta and churn factor prediction data items; b) computing a cardinal number for each of said customer churn likelihoods; c) identifying, for each of a multiplicity of customers, current quanta for said churn factor prediction data items; d) relating said current quanta with said churn history to obtain said cardinal number characterizing a predicted customer churn likelihood for each of said multiplicity of customers; e) recording a plurality of customer proposals; f) identifying one of said multiplicity of customers in response to said cardinal number for said predicted customer churn likelihood; and g) associating one of said customer proposals with said one customer. - View Dependent Claims (14, 15, 16, 17)
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18. A method of providing customer churn amelioration information, said method comprising the steps of:
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a) predicting a likelihood of customer churn for each of a multiplicity of customers; b) computing a cardinal number which characterizes said predicted customer churn likelihood for each of said multiplicity of customers; c) quantifying a customer worth for each of said multiplicity of customers; d) recording a plurality of customer proposals; e) filtering said multiplicity of customers in response to at least one of said predicted customer churn likelihood number and said customer worth quantity; f) identifying a plurality of customer service representatives; g) assigning said filtered customers to said customer service representatives; h) selecting, through a process assigned to one of said customer service representatives, one of said customers from among said filtered customers assigned to said one customer service representative; and i) associating one of said customer proposals with said one customer. - View Dependent Claims (19, 20, 21)
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Specification