Method of displaying advertising messages
First Claim
1. In a vehicle having vehicle brakes triggered by brake triggering means, a method of sequentially displaying advertising messages comprising the steps of:
- a) mounting a message display means on an exterior surface of said vehicle,b) electrically cooperatively connecting said message display means to an onboard processing means mounted on board said vehicle,c) electrically cooperatively connecting said onboard processing means to said brake triggering means,d) initiating said brake triggering means by an initiating event and programming said processing means to sequentially retrieve from a memory unit a series of advertising messages stored within said memory unit,e) causing said processing means to retrieve one complete message from said series of advertising messages upon said initiating event and communicating said one complete message from said series of advertising messages to said message display means for display externally of said vehicle,f) retrieving each complete message from said series of advertising messages by said processing means is communicated to said message display means so as to sequentially completely replace a message previously communicated to said message display means,g) programming said processing means to send a sequence of different complete messages selected by said processing means from said series of advertising messages stored within said memory unit in response to repetitions of said initiating event,h) displaying a different complete message every time said vehicle brakes are triggered.
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Accused Products
Abstract
A message to be displayed is sent to the display device from an onboard processor, having been retrieved from memory. The message comes on with the automotive brake lights and remains on until the brakes are released. The message changes with each application of the brake lights and is a continuous loop of sequentially displayed messages. In an alternative embodiment, the display remains on in a dimmer mode until the next application of the brakes changes the message. Thus, the message may be displayed while brake lights are energized, or alternatively, once brake lights are extinguished the message goes to a tail light mode having a reduced illumination level, for example, half as bright.
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Citations
20 Claims
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1. In a vehicle having vehicle brakes triggered by brake triggering means, a method of sequentially displaying advertising messages comprising the steps of:
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a) mounting a message display means on an exterior surface of said vehicle, b) electrically cooperatively connecting said message display means to an onboard processing means mounted on board said vehicle, c) electrically cooperatively connecting said onboard processing means to said brake triggering means, d) initiating said brake triggering means by an initiating event and programming said processing means to sequentially retrieve from a memory unit a series of advertising messages stored within said memory unit, e) causing said processing means to retrieve one complete message from said series of advertising messages upon said initiating event and communicating said one complete message from said series of advertising messages to said message display means for display externally of said vehicle, f) retrieving each complete message from said series of advertising messages by said processing means is communicated to said message display means so as to sequentially completely replace a message previously communicated to said message display means, g) programming said processing means to send a sequence of different complete messages selected by said processing means from said series of advertising messages stored within said memory unit in response to repetitions of said initiating event, h) displaying a different complete message every time said vehicle brakes are triggered. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. In a vehicle having vehicle brakes triggered by brake triggering means wherein said brake triggering means is initiated by an initiating event, a device for sequentially displaying advertising messages comprising:
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a) a message display means mountable on an exterior surface of said vehicle, b) an onboard processing means, electrically cooperatively connectable to said message display means, and mountable on board said vehicle, c) said onboard processing means electrically cooperatively connectable to said brake triggering means, wherein said processing means is programmable to sequentially retrieve from a memory unit a series of advertising messages storable within said memory unit, and wherein said initiating event causes said processing means to retrieve one complete message from said series of advertising messages and to communicate said one complete message from said series of advertising messages to said message display means for display externally of said vehicle, and wherein each complete message retrieved from said series of advertising messages by said processing means is communicated to said message display means so as to sequentially completely replace a message previously communicated to said message display means, and wherein said processing means is programmed to send a sequence of different complete messages selected by said processing means from said series of advertising messages stored within said memory unit in response to repetitions of said initiating event, whereby a different complete message is displayed every time said vehicle brakes are triggered. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20)
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Specification