Advertisement reconciliation system

• US 5,826,165 A
• Filed: 01/21/1997
• Issued: 10/20/1998
• Est. Priority Date: 01/21/1997
• Status: Expired due to Term

• Current Assignee: Hughes Electronics Corporation (AT&T, Inc.)
• Original Assignee: Hughes Electronics Corporation (AT&T, Inc.)
• Inventors: Yokers, James E., Echeita, Richard J.
• Primary Examiner(s): Flynn, Nathan J.
• Application Number:
  US08/784,665
• Time in Patent Office: 637 Days
• Field of Search: 348/1, 348/3, 348/461, 348/467, 348/458, 348/473, 348/476, 348/907, 348/10, 455/2, 455/3.2
• US Class Current: 725/22
• CPC Class Codes: H04H 20/14 for monitoring programmes
• CPC Class Codes: H04H 40/90 specially adapted for satellite broadcast receiving
• CPC Class Codes: H04H 60/37 for identifying segments of broadcast information, e.g. scenes or extracting programme ID
• CPC Class Codes: H04N 21/6543 for forcing some client operations, e.g. recording remote booting in general G06F9/4416
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/165 Centralised control of user terminal subsequent to an upstream request signal H04N7/17345; Registering at central by two-way working H04N7/17309
• CPC Class Codes: Y10S 348/903 including side panel information in single channel

Abstract

The apparatus and method of the present invention utilize the digital packetized transmission features of a direct broadcast satellite (DBS) system to provide an automated and efficient method of conducting advertisement reconciliation. The apparatus and method of the present invention inserts advertisement reconciliation data packets into the transmitted DBS data stream. Preferably, the inserted reconciliation data packets are transmitted synchronously with the advertisement data packets to which they are related. The reconciliation data may include data identifying the date on which the advertisement is aired, the time at which the advertisement is aired, the duration of the advertisement as aired, the contract number under which the advertisement was purchased, the particular order line number of the contract under which the advertisement was purchased, the "makegood" status (indicates whether the advertisement is a makegood an advertisement that was missed), the scheduled time and duration of the advertisement, and an identification code identifying a particular advertisement.

Claims

1. A method of determining the receipt of an advertisement, the steps comprising:

receiving from a remote location digital data comprising programming, an advertisement and advertisement reconciliation data;

said advertisement reconciliation data comprising the scheduled air time

of said advertisement, along with timing information related to the actual air time of said advertisement;

using said timing information to determine the actual air time of said advertisement; and

passing at least some of said advertisement reconciliation data to a processor.

2. The method of claim 1 wherein:

said digital data is received by a satellite antenna coupled to a video processor unit;

said processor is part of said video processor unit.

3. The method of claim 1 wherein:

said digital data is received by a satellite antenna coupled to a video processor unit; and

said processor is part of a computer coupled to said video processor unit.

4. The method of claim 3 further comprising the step of passing said advertisement reconciliation data to a printer.

5. The method of claim 3 further comprising the step of passing said advertisement reconciliation data to a billing center.

25. The method of claim 4 wherein:

said printer prints a report containing at least said scheduled air time and said actual air time; and

a person uses said report and said scheduled air time and said actual air time to manually perform advertisement reconciliation activities for said advertisement.

26. The method of claim 1 wherein said processor automatically compares said scheduled air time with said actual air time.

27. The method of claim 1 wherein said processor automatically determines whether or not there is a discrepancy between said scheduled air time and said actual air time.

6. A method of broadcasting advertisements, the steps comprising:

generating digital data comprising an advertisement and advertisement reconciliation data;

said advertisement reconciliation data comprising at least the makegood status of said advertisement;

modulating said digital data on a carrier; and

broadcasting said modulated digital data at said carrier frequency.

7. The method of claim 6 wherein:

said carrier frequency is suitable for reception by a satellite;

said satellite receives said modulated digital data at said carrier frequency, shifts it to a second carrier frequency and re-broadcasts said digital data at said second carrier frequency.

8. The method of claim 7 wherein said advertisement reconciliation data comprises a scheduled date associated with said advertisement.

9. The method of claim 7 wherein said wherein said advertisement reconciliation data comprises a scheduled duration associated with said advertisement.

10. The method of claim 7 wherein said advertisement reconciliation data comprises an identification code identifying said advertisement.

11. The method of claim 7 wherein said advertisement reconciliation data comprises the contract number under which said advertisement was purchased.

12. The method of claim 7 wherein said advertisement reconciliation data comprises the particular order line number of a contract under which the advertisement was purchased.

13. The method of claim 7 wherein said advertisement reconciliation data comprises:

a scheduled duration associated with said advertisement;

an identification code identifying said advertisement;

a contract number under which said advertisement was purchased; and

a scheduled date for receipt of said advertisement.

14. A device for confirming the transmission of advertisements, the device comprising:

an antenna for receiving a modulated digital data stream comprising advertisement reconciliation data associated with at least one advertisement;

said advertisement reconciliation data comprising at least the makegood status of said at least one advertisement;

a tuner in communication with said antenna and receiving said modulated digital data stream;

a demodulator in communication with said tuner and demodulating said modulated digital data stream and outputting a demodulated digital data stream;

a transport in communication with said demodulator and receiving said demodulated digital data stream and routing said advertisement reconciliation data to a processor.

15. The device of claim 14 wherein:

said antenna comprises a satellite antenna; and

said tuner, demodulator and transport are housed in a video processor coupled to said antenna.

16. The device of claim 15 wherein said processor is housed in said video processor unit.

17. The device of claim 15 wherein said processor is housed in a computer coupled to said video processor unit.

18. The device of claim 14 further comprising a printer coupled to said processor, said advertisement reconciliation data being passed to said printer.

19. The device of claim 14 wherein said advertisement reconciliation data comprises a scheduled date associated with said advertisement.

20. The device of claim 14 wherein said advertisement reconciliation data comprises a scheduled duration associated with said advertisement.

21. The device of claim 14 wherein said advertisement reconciliation data comprises an identification code identifying said advertisement.

22. The device of claim 14 wherein said advertisement reconciliation data comprises the contract number under which said advertisement was purchased.

23. The device of claim 14 wherein said advertisement reconciliation data comprises the particular order line number of a contract under which the advertisement was purchased.

24. The device of claim 15 wherein said advertisement reconciliation data comprises:

a scheduled duration associated with said advertisement;

an identification code identifying said advertisement;

a contract number under which said advertisement was purchased; and

a scheduled date for receipt of said advertisement.