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Interactive multi-media presentation and marketing apparatus

  • US 5,845,261 A
  • Filed: 06/12/1996
  • Issued: 12/01/1998
  • Est. Priority Date: 06/12/1996
  • Status: Expired due to Fees
First Claim
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1. An interactive multi-media presentation and marketing apparatus for a business entity to present its products to an audience, and to monitor and track the responses from the audience, the apparatus comprising:

  • a. a self-contained stand-alone housing for containing a computer, a key-board, a touch-screen monitor, a business card scanner, a printer and at least one speaker, where the housing has a front monitor window for the touch-screen monitor, a business card slot for the business card scanner, and a delivery opening for the printer;

    b. said computer being programmed to present at least one greeting screen on said monitor, followed by at least one instruction screen requesting a user of said audience to make a selection of method for inputting information about the user;

    c. said computer being electronically connected to said business card reader, and when said user elects to insert and then inserts the user'"'"'s business card into said business card slot on said housing, said computer is programmed to operate said business card reader for scanning, and to retrieve and store information on said business card of said user;

    d. said computer also being electronically connected to said touch-screen monitor, and when said user elects to type and then types the user'"'"'s information on said touch-screen monitor, said computer is programmed to operate said touch-screen monitor for receiving, retrieving and storing information typed-in by said user;

    e. said computer also being programmed to present at least one general election screen on said touch-screen monitor to allow said user to make a selection of a particular category of products, and after said user elects a category, to present at least one specific election screen on said touch-screen monitor to allow said user to make a selection of a specific product;

    f. said computer including at least one massive data storage and retrieval device for storing and retrieving information on said business entity'"'"'s products, and said computer being further programmed to present said information to said user based on said user'"'"'s election of a multiplicity of presenting options;

    g. when said user elects to view a video presentation of said specific product, said computer is programmed to retrieve from said massive data storage and retrieval device, and to present at said touch-screen monitor, the video presentation of said specific product;

    h. said computer being further electronically connected to said printer, and when said user elects to receive a hard-copy document about said specific product, said computer is programmed to retrieve data from said massive data storage and retrieval device, and to operate said printer to provide the hard-copy document;

    i. when said user elects to request a sample of said specific product, said computer is programmed to record said user'"'"'s request for subsequent disbursement of the sample of said specific product;

    j. said computer being further programmed to track all responses and activities of said user and record the response and activities in a retrievable record which is marked with indicia for identifying the record with said user'"'"'s available information;

    k. said computer being further electronically connected to said at least one speaker to provide audio presentation to supplement to said video presentation on said touch-screen monitor; and

    l. said computer being additionally electronically connected to said key-board for inputting instructions to said computer for retrieval of said record of responses and activities and said information about said user for marketing purposes.

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