Interactive multi-media presentation and marketing apparatus

• US 5,845,261 A
• Filed: 06/12/1996
• Issued: 12/01/1998
• Est. Priority Date: 06/12/1996
• Status: Expired due to Fees

• Current Assignee: Adi Jacob Mcabian
• Original Assignee: Adi Jacob Mcabian
• Inventors: McAbian, Adi Jacob
• Primary Examiner(s): PEESO, THOMAS R
• Application Number:
  US08/662,060
• Time in Patent Office: 902 Days
• Field of Search: 705/26, 705/27, 705/34, 345/326, 345/327, 345/329, 345/335, 395/200.33, 395/200.61
• US Class Current: 705/14.4
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements

Abstract

An interactive multi-media presentation and marketing apparatus for a business entity to present its products to an audience, and to monitor and track the responses from the audience. The apparatus includes a self-contained stand-alone housing for containing a computer, a touch-screen monitor, and a business card scanner. When a user inserts the user'"'"'s business card into the business card slot on the housing, the computer is programmed to operate the business card reader for scanning, and to retrieve and store information on the business card of the user. When the user elects to type-in the user'"'"'s information on the touch-screen monitor, the computer is programmed to operate the touch-screen monitor for receiving, retrieving and storing information typed-in by the user. The computer has massive data storage and retrieval devices for storing and retrieving information on the business entity'"'"'s products, and is programmed to present the information to the user based on the user'"'"'s request. The computer is further programmed to track all responses and activities of the user and record the responses and activities in a retrievable record which is marked with indicia for identifying the record with the user'"'"'s available information.

Claims

1. An interactive multi-media presentation and marketing apparatus for a business entity to present its products to an audience, and to monitor and track the responses from the audience, the apparatus comprising:

a. a self-contained stand-alone housing for containing a computer, a key-board, a touch-screen monitor, a business card scanner, a printer and at least one speaker, where the housing has a front monitor window for the touch-screen monitor, a business card slot for the business card scanner, and a delivery opening for the printer;

b. said computer being programmed to present at least one greeting screen on said monitor, followed by at least one instruction screen requesting a user of said audience to make a selection of method for inputting information about the user;

c. said computer being electronically connected to said business card reader, and when said user elects to insert and then inserts the user'"'"'s business card into said business card slot on said housing, said computer is programmed to operate said business card reader for scanning, and to retrieve and store information on said business card of said user;

d. said computer also being electronically connected to said touch-screen monitor, and when said user elects to type and then types the user'"'"'s information on said touch-screen monitor, said computer is programmed to operate said touch-screen monitor for receiving, retrieving and storing information typed-in by said user;

e. said computer also being programmed to present at least one general election screen on said touch-screen monitor to allow said user to make a selection of a particular category of products, and after said user elects a category, to present at least one specific election screen on said touch-screen monitor to allow said user to make a selection of a specific product;

f. said computer including at least one massive data storage and retrieval device for storing and retrieving information on said business entity'"'"'s products, and said computer being further programmed to present said information to said user based on said user'"'"'s election of a multiplicity of presenting options;

g. when said user elects to view a video presentation of said specific product, said computer is programmed to retrieve from said massive data storage and retrieval device, and to present at said touch-screen monitor, the video presentation of said specific product;

h. said computer being further electronically connected to said printer, and when said user elects to receive a hard-copy document about said specific product, said computer is programmed to retrieve data from said massive data storage and retrieval device, and to operate said printer to provide the hard-copy document;

i. when said user elects to request a sample of said specific product, said computer is programmed to record said user'"'"'s request for subsequent disbursement of the sample of said specific product;

j. said computer being further programmed to track all responses and activities of said user and record the response and activities in a retrievable record which is marked with indicia for identifying the record with said user'"'"'s available information;

k. said computer being further electronically connected to said at least one speaker to provide audio presentation to supplement to said video presentation on said touch-screen monitor; and

l. said computer being additionally electronically connected to said key-board for inputting instructions to said computer for retrieval of said record of responses and activities and said information about said user for marketing purposes.

2. The apparatus as defined in claim 1 wherein said computer is further programmed to offer an option to said user to skip both the scanning of a business card by said business card scanner and the typing of said user'"'"'s information on said touch-screen monitor.

3. The apparatus as defined in claim 1 wherein said computer is further programmed to allow said user to go to a main menu.

4. The apparatus as defined in claim 1 wherein said computer is further programmed to allow said user to exit the presentation.

5. The apparatus as defined in claim 1 wherein said at least one massive data storage and retrieval device includes a hard disk drive.

6. The apparatus as defined in claim 1 wherein said at least one massive data storage and retrieval device includes a compact-disc read-only-memory (CD-ROM) drive.

7. An interactive multi-media presentation and marketing apparatus for a business entity to present its products to an audience, and to monitor and track the responses from the audience, the apparatus comprising:

a. a self-contained stand-alone housing for containing a computer, a touch-screen monitor, a business card scanner and at least one speaker, where the housing has a front monitor window for the touch-screen monitor, and a business card slot for the business card scanner;

b. said computer being programmed to present at least one instruction screen requesting a user of said audience to make a selection of method for inputting information about the user;

c. said computer being electronically connected to said business card reader, and when said user elects to insert and then inserts the user'"'"'s business card into said business card slot on said housing, said computer is programmed to operate said business card reader for scanning, and to retrieve and store information on said business card of said user;

d. said computer also being electronically connected to said touch-screen monitor, and when said user elects to type and then types the user'"'"'s information on said touch-screen monitor, said computer is programmed to operate said touch-screen monitor for receiving, retrieving and storing information typed-in by said user;

e. said computer also being programmed to present at least one election screen on said touch-screen monitor to allow said user to make a selection of a specific product;

f. said computer including at least one massive data storage and retrieval device for storing and retrieving information on said business entity'"'"'s products, and said computer being further programmed to present said information to said user based on said user'"'"'s election of a multiplicity of presenting options, including viewing video presentation of said specific product on said monitor, receiving a hard-copy document about said specific product, and requesting subsequent delivery of further information with regard to said specific product;

g. said computer being further programmed to track all responses and activities of said user and record the response and activities in a retrievable record which is marked with indicia for identifying the record with said user'"'"'s available information; and

h. said computer being further electronically connected to said at least one speaker to provide audio presentation to supplement to the video presentation on said touch-screen monitor.

8. The apparatus as defined in claim 7 wherein said computer is further programmed to offer an option to said user to skip both the scanning of a business card by said business card scanner and the typing of said user'"'"'s information on said touch-screen monitor.

9. The apparatus as defined in claim 7 wherein said computer is further programmed to allow said user to go to a main menu.

10. The apparatus as defined in claim 7 wherein said computer is further programmed to allow said user to go back to a previous screen of said presentation.

11. The apparatus as defined in claim 7 wherein said computer is further programmed to allow said user to exit the presentation.

12. The apparatus as defined in claim 7 wherein said computer is also programmed to present at least one greeting screen on said monitor to welcome said user.

13. The apparatus as defined in claim 7 wherein said computer is also programmed to present at least one additional election screen on said touch-screen monitor to allow said user to make a selection of a particular category of products before said user selects said specific product.

14. The apparatus as defined in claim 7 wherein said at least one massive data storage and retrieval device includes a hard disk drive.

15. The apparatus as defined in claim 7 wherein said at least one massive data storage and retrieval device includes a compact-disc read-only-memory (CD-ROM) drive.

16. The apparatus as defined in claim 7 wherein when said user elects to view said video presentation of said specific product, said computer is programmed to retrieve from said massive data storage and retrieval device, and to present at said touch-screen monitor, said video presentation of said specific product.

17. The apparatus as defined in claim 7 wherein said computer is further electronically connected to a printer, and when said user elects to receive said hard-copy document about said specific product, said computer is programmed to retrieve data from said massive data storage and retrieval device, and to operate the printer to provide said hard-copy document.

18. The apparatus as defined in claim 7 wherein the housing also has a delivery opening for said printer.

19. The apparatus as defined in claim 7 wherein when said user elects to request subsequent delivery of further information with regard to said specific product, and said computer is programmed to record said user'"'"'s request for subsequent disbursement of the further information of said specific product.

20. The apparatus as defined in claim 7 wherein said computer is also electronically connected to a key-board for inputting instructions to said computer for retrieval of said record of responses and activities and said information about said user for marketing purposes.

21. An interactive multi-media presentation and marketing apparatus for a business entity to present its products to an audience, and to monitor and track the responses from the audience, the apparatus comprising:

a. a self-contained stand-alone housing for containing a computer, a touch-screen monitor, and a business card scanner, where the housing has a front monitor window for the touch-screen monitor, and a business card slot for the business card scanner;

b. said computer being electronically connected to said business card reader, and when a user from said audience inserts the user'"'"'s business card into said business card slot on said housing, said computer is programmed to operate said business card reader for scanning, and to retrieve and store information on said business card of said user;

c. said computer also being electronically connected to said touch-screen monitor, and when said user elects to type-in the user'"'"'s information on said touch-screen monitor, said computer is programmed to operate said touch-screen monitor for receiving, retrieving and storing information typed-in by said user;

d. said computer including at least one massive data storage and retrieval device for storing and retrieving information on said business entity'"'"'s products, and said computer being further programmed to present said information to said user based on said user'"'"'s request; and

e. said computer being further programmed to track all responses and activities of said user and record the response and activities in a retrievable record which is marked with indicia for identifying the record with said user'"'"'s available information.

22. The apparatus as defined in claim 21 wherein said computer is further programmed to offer an option to said user to skip both the scanning of a business card by said business card scanner and the typing of said user'"'"'s information on said touch-screen monitor.

23. The apparatus as defined in claim 21 wherein said computer is further programmed to allow said user to go to a main menu.

24. The apparatus as defined in claim 21 wherein said computer is further programmed to allow said user to go back to a previous screen of said presentation.

25. The apparatus as defined in claim 21 wherein said computer is further programmed to allow said user to exit the presentation.

26. The apparatus as defined in claim 21 wherein said computer is also programmed to present at least one greeting screen on said monitor to welcome said user.

27. The apparatus as defined in claim 21 wherein said computer is programmed to present at least one instruction screen requesting said user of said audience to make a selection of method for inputting information about the user.

28. The apparatus as defined in claim 21 wherein said computer is also programmed to present at least one election screen on said touch-screen monitor to allow said user to make a selection of a specific product.

29. The apparatus as defined in claim 28 wherein said computer is also programmed to present at least one additional election screen on said touch-screen monitor to allow said user to make a selection of a particular category of products before said user selects said specific product.

30. The apparatus as defined in claim 28 wherein said at least one massive data storage and retrieval device includes a hard disk drive.

31. The apparatus as defined in claim 21 wherein said at least one massive data storage and retrieval device includes a compact-disc read-only-memory (CD-ROM) drive.

32. The apparatus as defined in claim 21 wherein said computer is further programmed to allow said user to made a selection from a multiplicity of presenting options, including viewing video presentation of said specific product on said monitor, receiving a hard-copy document about said specific product, and requesting subsequent delivery of further information with regard to said specific product.

33. The apparatus as defined in claim 32 wherein when said user elects to view said video presentation of said specific product, said computer is programmed to retrieve from said massive data storage and retrieval device, and to present at said touch-screen monitor, said video presentation of said specific product.

34. The apparatus as defined in claim 32 wherein said computer is further electronically connected to a printer, and when said user elects to receive said hard-copy document about said specific product, said computer is programmed to retrieve data from said massive data storage and retrieval device, and to operate the printer to provide said hard-copy document.

35. The apparatus as defined in claim 34 wherein the housing also has a delivery opening for the printer.

36. The apparatus as defined in claim 32 wherein when said user elects to request subsequent delivery of further information with regard to said specific product, said computer is programmed to record said user'"'"'s request for subsequent disbursement of the further information of said specific product.

37. The apparatus as defined in claim 21 wherein said computer is also electronically connected to a key-board for inputting instructions to said computer for retrieval of said record of responses and activities and said information about said user for marketing purposes.

38. The apparatus as defined in claim 21 wherein said computer is further electronically connected to at least one speaker to provide audio presentation in supplement to the video presentation on said touch-screen monitor.