Method and apparatus for scheduling the presentation of messages to computer users
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8
Assignments
First Claim
1. An apparatus for scheduling the presentation of advertisements on a computer monitor, said apparatus comprising:
- (a) an advertisement queue stored in a memory, said advertisement queue containing a plurality of advertisements having a display portion and a control portion;
(b) an advertisement sort module for ordering said plurality of advertisements in said advertisement queue according to information contained in said control portion of said advertisements; and
(c) an advertisement display module for sequentially presenting said display portion of said advertisements on the computer monitor.
8 Assignments
0 Petitions

Accused Products

Abstract
The present invention provides a method and apparatus for scheduling the presentation of a continuously-changing display to computer users, and is particularly well-suited for use in an advertisement-supported e-mail service. An advertisement display scheduler resident on a user'"'"'s computer receives advertisements from a server system over a network. Upon receipt, the advertisement display scheduler determines the priority of the advertisement and assigns it to one of a plurality of prioritized advertisement queues. Each queue is sorted according to predetermined scheduling criteria so that advertisements deemed "more important" are presented to a user first. The advertisement display scheduler logs statistical information relating to the presentation of advertisements for use in updating the scheduling criteria, and makes such statistical information available to the server system.
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Social network user data advertising | ||
Patent #
US 8,712,985 B1
Filed 02/08/2013
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Current Assignee
Google LLC
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Sponsoring Entity
Google Inc.
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Personalized health communication system |