Attention brokerage

• US 5,855,008 A
• Filed: 08/28/1997
• Issued: 12/29/1998
• Est. Priority Date: 12/11/1995
• Status: Expired due to Term

• Current Assignee: MyPoints.com, Inc. (Prodege)
• Original Assignee: Cybergold, Inc. (Prodege)
• Inventors: Goldhaber, A. Nathaniel, Fitts, Gary
• Primary Examiner(s): Tkacs, Stephen R.
• Application Number:
  US08/919,444
• Time in Patent Office: 488 Days
• Field of Search: 705/1, 705/14, 705/26, 705/27, 705/10, 705/35, 705/39, 705/44, 348/8, 348/9, 348/10, 348/4, 348/1, 348/12, 348/13, 348/460, 348/473, 364/578, 380/10, 380/24, 379/88.2, 707/3, 463/9, 463/17, 270/1.03, 382/139, 455/6.2, 395/186, 395/187.01, 395/200.47, 395/200.32, 395/200.55
• US Class Current: 705/14.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

The present invention provides an approach for distributing advertising and other information over a computer network. Attention brokerage is the business of buying and selling (brokering) the "attention" of consumers. It can be used to provide direct, immediate payment to a consumer for paying attention to an advertisement or other information. This compensation may be used directly or indirectly to compensate the owners of content or may be used for other purposes. The link between the ad and the appropriate viewers provided by reference to a data base of digitally stored demographic profiles of potential users. Such ads may be viewed as "negatively priced" information because consumers are paid for their attention to the information. Private profiles may be maintained for different consumers and consumer information may be released only based on consumer permission. Consumers may be compensated for allowing their information to be released. Information can be routed based on demographics. A special icon or other symbol displayed on a computer screen may represent compensation and allow users to choose whether they will view an ad or other information and receive associated compensation.

Claims

1. In an arrangement comprising at least one computer network, said network connecting at least one personal computer to at least one information-provider computer, said personal computer being associated with at least one user, a method for managing personal privacy in the computer network, the method comprising:

(1) gathering personal data, including data for which privacy is to be managed, for at least one user;

(2) storing at least part of said data in at least one data structure on at least one computer connected to said network;

(3) receiving a request from said information provider computer to access to at least part of said personal data via said network, said request including the requester'"'"'s identity and a description of the data requested, and further including at least one of the requester'"'"'s intentions with respect to the use of said data and an offer of compensation in return for access to said data;

(4) permitting or denying said access based at least in part on at least one of the expressed consent of said user and an automated decision made on behalf of said user;

said consent being expressed via an interaction of said user with said personal computer, said interaction including the presentation to said user of at least one of the request elements from step (3);

said automated decision being based on at least one criterion set in advance by said user, said automated decision further being based on an examination of this criterion in connection with at least one of the request elements from step (3); and

(5) conditionally communicating the requested data to said information provider computer via said computer network, based on the result of step (4).

2. A method as in claim 1 wherein the arrangement further includes at least one attention brokerage computer attached to said network, wherein step (3) further includes the step of receiving said information provider request at said attention brokerage computer, and wherein step (4) further includes the step of allowing said attention brokerage computer to participate in said access decision.

3. A method as in claim 1 wherein the arrangement further includes at least one attention brokerage computer attached to said network, and wherein step (3) further includes the step of allowing said attention brokerage computer to offer compensation in connection with said access.

4. A method as in claim 1 wherein the arrangement further includes a software agent that executes on behalf of said user on at least one computer attached to said network;

and wherein step (4) further includes the step of providing the capability for said agent to participate in said access decision.

5. A method as in claim 1 wherein step (1) further includes the step of gathering data from at least one source including data provided by said user through interaction with said personal computer, data provided by another computer via communication over said computer network, data provided by a software agent executing on at least one computer attached to said network, data relating to said user'"'"'s use of said computer network, and data relating to said user'"'"'s use of other computers attached to said network.

6. A method as in claim 5 wherein the method further includes the step of providing the capability for users to edit at least part of their gathered data by interacting with their associated personal computers.

7. A method as in claim 1 wherein the method further includes the step of providing the capability for users to change at least some of the criteria by which said access will be permitted or denied.

8. A method as in claim 1 wherein said personal computer comprises a computer-based device capable of presenting, to a user, at least one of visual, textual and audio information;

said device further being capable of accepting, from said user, at least one of textual and graphical input;

said graphical input capability including at least one of a mouse and another a pointing device;

said device further being capable of making computational decisions and of storing at least a limited number of said decisions;

said device further being connected to a digital computer network, and being capable of sending and receiving packets of digital data over said computer network;

said device further being capable of presenting, to said user, information supplied by at least one information provider via at least one distribution channel including said computer network, distributed physical storage media including CD-ROM, on-line systems, cable television, and broadcast television; and

wherein the method further includes the steps of allowing said user to interact with said device via at least one of said presentation capabilities and at least one of said input capabilities.

9. A method as in claim 1 wherein said computer network comprises at least one physical computer network connected to at least one other physical computer network by at least one routing device;

and wherein the method further includes the step of transmitting data from a device connected to the first physical network to a device connected to the second physical network via said routing device.