Targeting advertising in a home retail banking delivery service
DCFirst Claim
1. A method of distributing advertising information remotely to users comprising the following steps:
- providing an arrangement to said users that enables the users to access home banking services from user terminals;
communicating with said user terminals on demand using a central computer;
receiving requests with said central computer from said user terminals;
processing said received requests with said central computer;
storing indicia of said processed requests in a database;
obtaining, with said central computer, information advertising a product or service from an advertiser;
processing said database to target specific users who may be interested in said advertising information;
transmitting said advertising information from said central computer to the user terminals operated by said targeted specific users;
prompting said targeted specific users to select whether they want further information with respect to said product or service;
receiving and testing user responses to said prompting step; and
selecting users for delivery of further information relating to the product or service based at least in part on whether said users provide at least one predetermined response to said prompting step.
13 Assignments
Litigations
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Accused Products
Abstract
A practical system and method for the remote distribution of financial services (e.g., home banking and bill-paying) involves distributing portable terminals to a user base. The terminals include a multi-line display, keys "pointing to" lines on the display, and additional keys. Contact is established between the terminals and a central computer operated by a service provider, preferably over a dial-up telephone line and a packet data network. Information exchange between the central computer and the terminal solicits information from the terminal user related to requested financial services (e.g., for billpaying, the user provides payee selection and amount and his bank account PIN number). The central computer then transmits a message over a conventional ATM network debiting the user'"'"'s bank account in real time, and may pay the specified payees the specified amount electronically or in other ways as appropriate. Payments and transfers may be scheduled in advance or on a periodic basis. Because the central computer interacts with the user'"'"'s bank as a standard POS or ATM network node, no significant software changes are required at the banks'"'"' computers. The terminal interface is extremely user-friendly and incorporates some features of standard ATM user interfaces so as to reduce new user anxiety.
1111 Citations
18 Claims
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1. A method of distributing advertising information remotely to users comprising the following steps:
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providing an arrangement to said users that enables the users to access home banking services from user terminals; communicating with said user terminals on demand using a central computer; receiving requests with said central computer from said user terminals; processing said received requests with said central computer; storing indicia of said processed requests in a database; obtaining, with said central computer, information advertising a product or service from an advertiser; processing said database to target specific users who may be interested in said advertising information; transmitting said advertising information from said central computer to the user terminals operated by said targeted specific users; prompting said targeted specific users to select whether they want further information with respect to said product or service; receiving and testing user responses to said prompting step; and selecting users for delivery of further information relating to the product or service based at least in part on whether said users provide at least one predetermined response to said prompting step. - View Dependent Claims (2, 3, 4, 5)
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6. A method of targeting information delivery comprising:
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establishing connections with terminals associated with users; conducting home banking transactions with said users via said connections; generating a database at least in part in response to said home banking transactions; and targeting information for delivery to said terminals via said connections based on the contents of said database, wherein said method further includes; prompting one of said users to provide an input; transmitting a user response to said prompting step interactively in real time over at least one of said connections; and conditionally releasing the identity of said user to a provider associated with said targeted information based on said transmitted response. - View Dependent Claims (7, 8, 9)
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10. A method of targeting users based at least in part on the users'"'"' remote access to financial services over a network via user terminals, the method comprising the following steps:
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obtaining, with a remotely located computer, advertising information relating to at least one product or service; communicating digital information between user terminals and the remotely located computer over a network that enables the users to remotely access financial services from their user terminals; storing and processing user requests with said remotely located computer and targeting users who may be interested in said advertising information; transmitting said advertising information from said remotely located computer to the user terminals operated by said targeted users; prompting said targeted users to select whether they want further information with respect to said product or service; receiving and testing user responses to said prompting step; and selecting users based at least in part on the results of said testing step. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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Specification