Electronic prize verification and display apparatus

• US 5,883,620 A
• Filed: 10/25/1996
• Issued: 03/16/1999
• Est. Priority Date: 10/25/1996
• Status: Expired due to Fees

• Current Assignee: Dixie Consumer Products LLC (KOCH Industries Incorporated)
• Original Assignee: Fort James Corporation (KOCH Industries Incorporated)
• Inventors: McAlpine, Malcolm Duncan, Phillips, Stephen James, Hobbs, Dennis Edwin
• Primary Examiner(s): Liang, Regina
• Application Number:
  US08/740,230
• Time in Patent Office: 872 Days
• Field of Search: 345/168, 705/14, 463/16, 463/17, 463/1, 463/30, 463/31, 463/35, 235/383
• US Class Current: 345/168
• CPC Class Codes: G06Q 20/387 Payment using discounts or coupons relating to marketing G06Q30/02
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0212 Chance discounts or incentives
• CPC Class Codes: G06Q 30/0225 Avoiding frauds
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G07G 1/0036 Checkout procedures

Abstract

An electronic prize verification and display apparatus that provides an interactive interface with a consumer to receive information, such as an alphanumeric data sequence that includes a plurality of digits, indicative of a prize to be awarded to that consumer. The display apparatus compares the received alphanumeric data sequence with a predetermined series of winning sequences and displays a prize won by the consumer or a message encouraging the consumer to try again. The alphanumeric data sequence could be a prize code printed on a consumer product, such as a paper cup. Upon purchase of the product, a consumer would enter the prize code into the electronic prize verification and display apparatus to determine if the prize code was a winning code, and if so, the prize won. To facilitate entry of the prize code and display of an appropriate message to the consumer, the electronic prize verification and display apparatus preferably includes a keypad and liquid crystal display. As each digit of the alphanumeric data sequence is entered into the apparatus, it is displayed on the liquid crystal display. Upon entry of a predetermined number of digits, or upon actuation of an appropriate key by the consumer, the entered sequence is compared to the predetermined series of winning sequences for verification.

Claims

1. An interactive electronic prize verification and display apparatus for conducting a consumer promotion wherein an alphanumeric prize code sequence comprising a plurality of digits indicative of a prize is concealed on a consumer product comprising:

a keypad for receiving each of the plurality of digits of the alphanumeric prize code sequence from a consumer, said prize code sequence being concealed on said consumer product;

display means for displaying each digit of the alphanumeric prize code sequence as it is received from said consumer and for displaying a prize corresponding to the alphanumeric prize code sequence upon completion of entry thereof by the consumer; and

control means operably connected with said keypad and said display means for receiving each digit of the alphanumeric prize code sequence from said keypad, for processing the alphanumeric prize code sequence to generate a prize signal corresponding to the alphanumeric prize code sequence and indicative of a prize to be awarded to the consumer, and for providing said prize signal to said display means to display an indication of said prize to be awarded to the consumer.

2. The interactive electronic prize verification and display apparatus of claim 1 wherein said prize code is concealed under a brim curl of a beverage cup.

3. The interactive electronic prize verification and display apparatus of claim 2 wherein said keypad includes keys representing the digits 0 through 9 and at least one key used to indicate completion of entry of the alphanumeric prize code sequence.

4. The interactive electronic prize verification and display apparatus of claim 3 wherein said processing of the alphanumeric prize code sequence by said control means is initiated by operation of said at least one key used to indicate completion of entry of the alphanumeric prize code sequence.

5. The interactive electronic prize verification and display apparatus of claim 2 wherein said alphanumeric prize code sequence is a pseudo-random sequence of the digits 0-9.

6. The interactive electronic prize verification and display apparatus of claim 2 wherein said control means includes a memory programmed with a series of winning alphanumeric prize code sequences and corresponding prizes and said control means operates to compare the alphanumeric prize code sequence received from said consumer with said series of winning alphanumeric prize code sequences.

7. The interactive electronic prize verification and display apparatus of claim 1 wherein said display means comprises a liquid crystal display.

8. The interactive electronic prize verification and display apparatus of claim 1 wherein said control means includes a central processing unit.

9. The interactive electronic prize verification and display apparatus of claim 8 wherein said central processing unit comprises a programmable integrated circuit.

10. A method of verifying a prize code provided on a consumer beverage cup and indicating a prize to be awarded to a consumer in a consumer promotion using an interactive electronic prize verification and display apparatus comprising the steps of:

unfurling a brim of a consumer beverage cup to reveal a concealed code sequence comprising a plurality of digits of a prize code;

receiving said plurality of digits of the prize code from the manual entry of the code by the consumer using an input device;

processing said prize code to generate a prize signal indicative of a prize corresponding to said prize code; and

displaying an indication of said prize on a display.

11. The method of claim 10 wherein said processing step includes the step of comparing said prize code with a plurality of predetermined codes stored in a memory for determining whether said prize code entitles the consumer to a prize.

12. An interactive electronic prize verification and display apparatus for conducting a consumer promotion wherein an alphanumeric prize code sequence comprising a plurality of digits indicative of a prize is printed under a brim curl of a consumer beverage cup comprising:

a keypad for receiving a manual entry of each of the plurality of digits of the alphanumeric prize code sequence from the consumer;

a display panel displaying each digit of the alphanumeric prize code sequence as it is received from the consumer and displaying prize corresponding to the alphanumeric prize code sequence upon completion of entry thereof by the consumer; and

processing circuitry connected with said keypad and said display panel, said processing circuitry operating to receive each digit of the alphanumeric prize code sequence from said keypad, to process the alphanumeric prize code sequence to generate a prize signal indicative of a prize corresponding to the alphanumeric prize code sequence, and to provide said prize signal to said display panel to display an indication of said prize to the consumer.

13. The interactive electronic prize verification and display apparatus of claim 12 wherein said keypad includes keys representing the digits 0 through 9 and at least one key used to indicate completion of entry of the alphanumeric prize code sequence.

14. The interactive electronic prize verification and display apparatus of claim 13 wherein said processing of the alphanumeric prize code sequence by said control means is initiated by operation of said at least one key used to indicate completion of entry of the alphanumeric prize code sequence.

15. The interactive electronic prize verification and display apparatus of claim 12 wherein said display panel comprises a liquid crystal display.

16. The interactive electronic prize verification and display apparatus of claim 12 wherein said processing circuitry comprises programmable integrated circuit.

17. The interactive electronic prize verification and display apparatus of claim 12 wherein said processing circuitry includes a memory programmed with a series of winning alphanumeric prize code sequences and corresponding prizes and said control means operates to compare the alphanumeric prize code sequence received from said consumer with said series of winning alphanumeric prize code sequences.

18. A method of conducting a consumer promotion comprising the steps of:

(a) imprinting each of a plurality of blanks used to form a plurality of consumer beverage cups with one of plurality of alphanumeric prize code sequences, a first portion of said alphanumeric prize code sequences indicative of a prize associated with each of said plurality of consumer beverage cups and a second portion of said alphanumeric prize code sequences different from said first portion;

(b) forming each of said blanks into one of said consumer beverage cups such that said alphanumeric prize code sequence is concealed under a brim curl of said consumer beverage cup and is not visible without deforming said consumer beverage cup;

(c) distributing said consumer beverage cups to at least one customer at a distribution location;

(d) providing at said distribution location an electronic prize verification system, said electronic prize verification system

receiving said alphanumeric prize code sequence from the manual entry of the code by said consumer, and

indicating one of (1) a prize associated with said alphanumeric prize code sequence to be made to said customer and (2) that no prize will be awarded to said customer; and

(e) when said electronic prize verification system indicates that a prize is to be awarded to said customer, receiving said consumer beverage cup from said customer, verifying said prize, and providing said prize to said customer.

19. The method of claim 18 wherein said step of indicating a prize associated with said alphanumeric prize code sequence includes the step of comparing said alphanumeric prize code sequence received from said customer with a predetermined plurality of winning alphanumeric prize code sequences and corresponding prizes stored within said electronic prize verification system.

20. The method of claim 18 wherein said indicating step includes the step of displaying a text message indicating to said at least one consumer that they are entitled to a prize.

21. The method of claim 18 wherein said indicating step includes the step of generating an audible tone indicating to said at least one consumer that they are entitled to a prize.

22. The method of claim 18 wherein said indicating step includes the step of displaying a text message indicating to said at least one consumer that they are not entitled to a prize.

23. The method of claim 18 wherein said indicating step includes the step of generating an audible tone indicating to said at least one consumer that they are not entitled to a prize.

24. An interactive electronic prize verification and display apparatus for conducting a consumer promotion wherein an alphanumeric prize code sequence comprising a plurality of digits indicative of a prize is concealed under a brim curl of a consumer beverage cup comprising:

a keypad for receiving each of the plurality of digits of the alphanumeric prize cod sequence from the consumer, said keypad including keys representing the digits 0 through 9 and at least one key used to indicate completion of entry of the alphanumeric prize code sequence;

a liquid crystal display panel displaying each digit of the alphanumeric prize code sequence as it is received from the consumer and, in response to a prize signal generated in response to actuation of said at least one key used to indicate completion of entry of the alphanumeric prize code sequence, displaying a prize corresponding to the alphanumeric prize code sequence;

a speaker generating an audible tone in response to said prize signal; and

processing circuitry connected through an interface cable with said keypad and said liquid crystal display panel and operable connected with said speaker, said processing circuitry comprising a central processing portion and a memory portion, said memory portion containing a series of winning alphanumeric prize code sequences and corresponding prizes, and containing a computer program operating to

(1) receive each digit of the alphanumeric prize code sequence by the manual entry of the code by the consumer using said keypad,

(2) compare the alphanumeric prize code sequence received from said consumer with said series of winning alphanumeric prize code sequences contained with said memory to generate said prize signal indicative of a prize corresponding to the alphanumeric prize code sequence,

(3) provide said prize signal to said liquid crystal display panel to display an indication of said prize to the consumer, and

(4) provide said prize signal to said speaker to generate an audible indication of said prize to the consumer.