Video data receiving apparatus, video data transmitting apparatus, and broadcasting system
First Claim
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1. A video data receiving apparatus, comprising:
- receiving means for receiving program data representing a program video and commercial data representing a commercial video;
input means for inputting insertion condition data instructing an insertion timing indicating a timing at which said commercial data is inserted into said program data;
display means for displaying said program video and/or said commercial video; and
insertion means for inserting said commercial data into said program data in accordance with said insertion condition data instructing said insertion timing inputted by said input means and providing the resulting data to said display means for display by said display means.
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Abstract
A video data receiving apparatus displays the program video inserted the CM vide with the desired timing and the desired from based on the demand of viewers. Further, a video data transmitting apparatus transmits the CM data and the program data to display the program video being inserted the CM video with desired form on the receiving apparatus. Still further, a broadcasting system wherein the program video inserted the CM video with the form based on the demand of the viewer are displayed on the receiving side is disclosed.
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Citations
24 Claims
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1. A video data receiving apparatus, comprising:
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receiving means for receiving program data representing a program video and commercial data representing a commercial video; input means for inputting insertion condition data instructing an insertion timing indicating a timing at which said commercial data is inserted into said program data; display means for displaying said program video and/or said commercial video; and insertion means for inserting said commercial data into said program data in accordance with said insertion condition data instructing said insertion timing inputted by said input means and providing the resulting data to said display means for display by said display means. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A video data receiving apparatus, comprising:
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receiving means for receiving program data to display program video and commercial data to display commercial video; input means for inputting insertion condition data instructing insertion timing and/or insertion quantity of said commercial data inserted into said program data; display means for displaying said program video and/or said commercial video; and insertion means for inserting said commercial data into said program data based on said insertion condition data instructing said insertion timing and/or said insertion quantity inputted by said input means and providing the data to said display means; wherein said input means inputs first data indicating that said program data is discarded during the time said commercial data is inserted and second data indicating that an output timing of said program data is delayed during the time said commercial data is inserted selectively; and wherein said insertion means, when said first data is inputted by said input means, discards said program data during the time corresponding to the time said commercial data is inserted and inserts said commercial data into said program data, and when said second data is inputted by said input means, delays the output timing of said program data during the time corresponding to the time said commercial data is inserted and inserts said commercial data into said program data.
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11. A video data transmitting apparatus, comprising:
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multiplexing means for multiplexing program data representing a program video and commercial data representing a commercial video in a manner so that said program data and said commercial data can be demultiplexed and so that said commercial data can be inserted into said program data based on insertion condition data instructing an insertion timing indicating a timing at which said commercial data is to be inserted into said program data at a receiving side; and transmitting means for transmitting said program data and said commercial data multiplexed by said multiplexing means and said insertion condition data to said receiving side. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18)
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19. A broadcasting system comprising:
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multiplexing means for multiplexing program data representing a program video and commercial data representing a commercial video; transmitting means for transmitting said program data and said commercial data multiplexed by said multiplexing means; receiving means for receiving said program data and said commercial data transmitted by said transmitting means; input means for inputting insertion condition data instructing an insertion timing indicating a timing for inserting said commercial data into said program data; output means for outputting to a communication line said insertion condition data instructing said insertion timing inputted by said input means; display means for displaying said program video and/or said commercial video received by said receiving means; insertion means for inserting said commercial data into said program data based on said insertion condition data instructing said insertion timing inputted by said input means and providing the data to said display means; wherein said receiving means receives from said communication line said insertion condition data output by said output means; and storing means for storing said insertion condition data received by said receiving means.
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20. A video data transmitting apparatus, comprising:
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multiplexing means for multiplexing program data representing a program video and commercial data representing a commercial video based on insertion condition data instructing insertion timing indicating a timing for inserting said commercial data into said program data, said insertion condition data being transmitted to a receiving side; and transmitting means for transmitting said program data and said commercial data multiplexed by said multiplexing means to said receiving side. - View Dependent Claims (21, 22, 23, 24)
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Specification