Apparatus and method for detecting, identifying and incorporating advertisements in a video

• US 5,903,317 A
• Filed: 11/09/1995
• Issued: 05/11/1999
• Est. Priority Date: 02/14/1993
• Status: Expired due to Term

• Current Assignee: Orad Hi-Tec Systems Ltd. (Avid Technology Incorporated)
• Original Assignee: Orad Hi-Tec Systems Ltd. (Avid Technology Incorporated)
• Inventors: Tamir, Michael, Sharir, Avi
• Primary Examiner(s): Peng, John K.
• Assistant Examiner(s): Murrell, Jeffrey S
• Application Number:
  US08/501,088
• Time in Patent Office: 1,279 Days
• Field of Search: 348/153, 348/157, 348/159, 348/139, 348/426, 348/6, 348/7, 348/10, 348/11, 348/12, 348/17, 348/461, 348/559, 348/464, 348/465, 348/467, 348/468, 348/553, 348/563, 348/564, 348/584 , 348/586, 348/588, 348/589, 348/598, 348/599, 348/568
• US Class Current: 348/589
• CPC Class Codes: G01S 3/7864 T.V. type tracking systems
• CPC Class Codes: G06T 15/04 Texture mapping
• CPC Class Codes: G06T 15/10 Geometric effects
• CPC Class Codes: H04H 20/10 Arrangements for replacing or switching information during the broadcast or the distribution
• CPC Class Codes: H04H 60/48 for recognising items expressed in broadcast information
• CPC Class Codes: H04H 60/59 of video recognising characters or patterns in general G06F18/00, G06V20/00
• CPC Class Codes: H04N 5/2628 Alteration of picture size, shape, position or orientation, e.g. zooming, rotation, rolling, perspective, translation
• CPC Class Codes: H04N 5/272 Means for inserting a foreground image in a background image, i.e. inlay, outlay
• CPC Class Codes: H04N 5/2723 Insertion of virtual advertisement; Replacing advertisements physical present in the scene by virtual advertisement data processing systems or methods specially adapted for marketing G06Q30/02
• CPC Class Codes: H04N 7/165 Centralised control of user terminal subsequent to an upstream request signal H04N7/17345; Registering at central by two-way working H04N7/17309

Abstract

A system (FIGS. 7 and 8) and method (FIG. 1) for video tranmission of active events, for example sports events, having in the background physical images in designated targets, wherein the physical images are electronically exchanged with preselected virtual images, so that objects or shadows actually blocking potions of the physical images will be seen by viewers as blocking the same portions of the virtual images, and the motion of players or a ball blocking the physical image will block corresponding regions of the exchanged virtual images, so that the exchange electronic image will remain in the background of the event, exactly as the original image.

Claims

1. A broadcasting method comprising imaging an event using a plurality of TV cameras and broadcasting an image generated by a first one of the plurality of TV cameras, said first one of the TV cameras being an on-air camera, and for each frame of the images compressing the images generated by all but said first one of the plurality of cameras which are off-air cameras,

decoding the image provided by at least one of the off-air cameras,

processing data relating to an advertisement site imaged by said at least one off-air camera,

matching the image of the advertisement site to a stored representation of an advertisement currently being processed,

warping the image in the on-air camera and subtracting the image from the stored representation for the at lest one off-air camera in order to obtain an estimate of an occlusion area for said at least one off-air camera and said advertisement.

2. A method as claimed in claim 1, in which the advertisement image of said at least one off-air camera is warped onto the advertisement site imaged by the on-air camera.

3. A method as claimed in claim 2, in which the warped off-air advertisement image is subtracted from the on-air image and the difference image is filtered to compute a boundary of the occluding object at pixel-level accuracy.

4. A method as claimed in claim 3, in which the images provided by all of the off-air cameras are decoded and in which one of the cameras is selected by performing preliminary analysis on the images generated by each off-air camera to select the most helpful off-air camera.