Method and apparatus for surveying music listener opinion about songs
First Claim
1. A method of surveying and reporting listener opinion of a list of songs from the music library of a radio station including the steps of:
- a) selecting a group of music listeners from which individual listener opinions are to be recorded;
b) fielding from a survey taker a home music preference test kit including a music audio medium containing a number of song hooks to the select listeners at each listener'"'"'s residence;
each listener listening to a list of music of music song hooks,entering his preferences as to the song hooks on a test sheet without the presence of a survey interviewer;
returning the completed test sheets to the survey taker,c) collecting and compiling data from each music preference test kit test sheet answered by each listener;
d) tabulating the test sheet data in a computer to reflect listener opinion for each song in the list,reporting the tabulated data to the radio station, and modifying the music programming of the radio station based on the results of the survey.
0 Assignments
0 Petitions
Accused Products
Abstract
A method and apparatus for surveying and reporting listener opinion of a list of songs such as the songs comprising a radio station music library. A group of music listeners is selected from whom individual listener opinions are recorded. A home music preference test kit is fielded to the select listeners for use in each listener'"'"'s residence. Data from each music preference test kit is then collected, compiled and tabulated to reflect a mean or average listener opinion for each song in the list.
The home music preference test kit includes instructions for completing the test and returning the survey form, a music medium having a preselected number of song hooks representing each song in the library of the radio station. The kit also includes a survey form for recording the listener'"'"'s opinion of each song based on the song hooks and an honorarium for agreeing to properly complete a survey form.
-
Citations
40 Claims
-
1. A method of surveying and reporting listener opinion of a list of songs from the music library of a radio station including the steps of:
-
a) selecting a group of music listeners from which individual listener opinions are to be recorded; b) fielding from a survey taker a home music preference test kit including a music audio medium containing a number of song hooks to the select listeners at each listener'"'"'s residence; each listener listening to a list of music of music song hooks, entering his preferences as to the song hooks on a test sheet without the presence of a survey interviewer; returning the completed test sheets to the survey taker, c) collecting and compiling data from each music preference test kit test sheet answered by each listener; d) tabulating the test sheet data in a computer to reflect listener opinion for each song in the list, reporting the tabulated data to the radio station, and modifying the music programming of the radio station based on the results of the survey. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21)
-
-
22. A method of surveying and reporting listener opinion of a list of songs from the music library of a radio station including the steps of:
-
a) a survey taker contacting the listener at his residence;
supplying the listener with an audio music medium at his residence;b) identifying by code an abbreviated portion of a song in the list and recorded on the audio music medium; c) playing the audio music medium in his residence to play the abbreviated portion of the song to the listener at his residence; d) recording the listener s opinion of the song on a test sheet; and
,e) repeating steps b-d until each of the songs in the library list is surveyed;
returning the test sheets to the survey taker;f) tabulating the test sheet data to reflect listener opinion for each song in the list; g) reporting the tabulated data to the radio station; k) and modifying the music programming of the radio station based on the results of the survey. - View Dependent Claims (23, 24, 25, 26, 27)
-
-
28. A method of increasing the market share of a radio station comprising the steps of:
-
a) surveying and reporting listener opinion of the radio station'"'"'s library of songs including the steps of; i) contacting a predetermined number of listeners residing within the radio station'"'"'s geographic market; ii) identifying by code an abbreviated portion of each song in the library; iii) playing the abbreviated portion of each song to each listeners at the listener'"'"'s residence; and iv) recording each listener'"'"'s opinion of each song; b) tabulating the data to reflect a mean or average listener opinion for each song in the library; and c) modifying the radio station'"'"'s music programming based on the results of the survey.
-
-
29. Apparatus for surveying and reporting listener opinion of a list of songs from the music library of a radio station and modifying the radio programming of the radio station comprises a home music preference test kit for surveying and reporting listener opinion of a list of songs comprising:
-
a) instructions for completing and returning the test kit; b) an audio music medium having a pre-recorded song hook representing each song in the list; c) survey form for recording the listener'"'"'s opinion of each song represented by each song hook; d) an honorarium for completion of the survey; e) computer means for tabulating the results of the compiled survey forms; f) and means for modifying the radio station'"'"'s music programming based on the results of the survey. - View Dependent Claims (30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40)
-
Specification