Audio/visual marketing device and marketing system

• US 5,923,252 A
• Filed: 02/21/1997
• Issued: 07/13/1999
• Est. Priority Date: 04/06/1995
• Status: Expired due to Fees

• Current Assignee: Blue Towel Pty., Limited
• Original Assignee: Marvel Corporation Pty., Limited
• Inventors: Wilson, Ian, Levy, Michael, Sizer, Geoff, Thangathurai, Shun
• Primary Examiner(s): Hofsass, Jeffery A.
• Assistant Examiner(s): LA, ANH V
• Application Number:
  US08/793,155
• Time in Patent Office: 872 Days
• Field of Search: 340/540, 340/692, 340/567, 340/573, 340/546, 379/69, 379/89, 379/211, 379/212
• US Class Current: 340/573.1
• CPC Class Codes: G09F 2025/005 Message recorded in a memory device
• CPC Class Codes: G09F 25/00 Audible advertising sound recording or reproducing per se G11B; public address systems H04R27/00
• CPC Class Codes: G09F 27/00 Combined visual and audible advertising or displaying, e.g. for public address

Abstract

The present invention relates to a device for delivering audio and/or visual messages for marketing purposes. The device comprises a detection means to detect that a person is present within a predetermined detection area, which may be proximate a product to be marketed, means for determining whether the person is interested in the product and means for delivering a message if it is determined that the person may he interested in the product. The determination means preferably comprises a means for timing how long the person stays in the detection area continuously. This time is a predetermined time period, then a message will be delivered. The device in accordance with the present invention is preferably able to be networked with other devices and/or includes an updatable memory so that control and message data can be updated from a central location in accordance with a marketing campaign. The device is also arranged to gather statistic information on the campaign.

Claims

1. A message delivery marketing device, comprising a detection means for detecting the presence of a person proximate a predetermined object or at a predetermined location, a determination means responsive to action of the person to determine whether or not a message should be delivered, and audio and/or visual message delivery means responsive to the determination means determining that a message should be delivered, to deliver a predetermined message, wherein the determination means is arranged to be responsive to the person remaining proximate the object or at the location for an adjustable predetermined time period following the detection means detecting the presence of the person, to determine that a message should be delivered, the predetermined time period being sufficient to establish that the person is likely to be interested in a product or service associated with or proximate the device.

2. The device in accordance with claim 1, further comprising a message storage memory for storing a plurality of messages for delivery by the device.

3. The device in accordance with claim 1, being arranged to reset to start at the beginning of a message, following the detection means detecting that a person is no longer present.

4. The device in accordance with claim 1, further comprising environment assessment means arranged to detect any static changes in the detection area of the detection means and to control message delivery in accordance with any static changes.

5. The device in accordance with claim 1, wherein the determination means includes character assessment means for assessing characteristics of a person detected by the detection means and for controlling message delivery accordingly.

6. The device in accordance with claim 1, further including message selection means for selecting the message to be delivered by the device, depending upon predetermined criteria.

7. The device in accordance with claim 1, further including statistical gathering means for gathering information on the operation of the device.

8. The device in accordance with claim 7, wherein the statistical gathering means is arranged to gather and store information on the number of times a person is detected and the number of times messages are delivered.

9. The device in accordance with claim 1, comprising communication means enabling a plurality of the devices to communicate with a central controller whereby to enable updating of messages and/or updating of control instructions and/or down loading of instructions/information stored in the devices.

10. The device in accordance with claim 9 wherein the communication means includes an updatable memory interface enabling updating of message information and/or control instructions and down loading of information stored in the device.

11. The device in accordance with claim 7, wherein the statistical gathering means is arranged to gather and store information on the duration of time spent by persons proximate the device listening to messages.

12. The device in accordance with claim 9, wherein the communication means is arranged to enable downloading of statistical information gathered by the device.