Promotional system with magnetic stripe and visual thermo-reversible print surfaced medium

• US 5,932,869 A
• Filed: 12/27/1996
• Issued: 08/03/1999
• Est. Priority Date: 12/27/1996
• Status: Expired due to Term

• Current Assignee: Visible Results Properties, Inc.
• Original Assignee: Graphic Technology Incorporated (Avery Dennison Corporation)
• Inventors: Horwitz, Jacob B., Gottlich, Stephen
• Primary Examiner(s): Lee, Michael G.
• Application Number:
  US08/774,961
• Time in Patent Office: 949 Days
• Field of Search: 235/493, 235/487, 235/488, 235/492, 235/494, 235/375, 235/380, 235/435, 235/439, 235/440, 235/449, 235/475, 902/27
• US Class Current: 235/493
• CPC Class Codes: G06K 17/00 Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations
• CPC Class Codes: G06Q 20/363 with the personal data of a user
• CPC Class Codes: G06Q 20/387 Payment using discounts or coupons relating to marketing G06Q30/02
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G07F 7/0866 by active credit-cards adapted therefor G07F7/1008 takes precedence
• CPC Class Codes: G07G 1/0036 Checkout procedures

Abstract

A promotional system is provided which provides a user with human readable and machine readable message responses to transactions in which the responses are formed by a transaction unit and based upon the user'"'"'s present transaction while taking into account the user transaction history, the responses including calculations based on a set of promotional program rules to form a message response for the user and without the need for the transaction unit to communicate with a central memory or processing unit.

Claims

1. A system for determining a promotional program selected response for a particular user, the selected response being based upon continuously-updated current user data, with real-time delivery of said response to the user, the system comprising:

at least one printer/reader/writer terminal and at least one user card associated with the user for use in said terminal, said user card having,

a region for receiving and storing machine readable code containing current user data comprising user personal data and user transaction history data,

a thermo-reversible region for receiving and displaying information to the user in a non-volatile, erasable, re-writable, visual format,

said terminal comprising;

means for reading machine-readable code stored on said user card and means for writing and rewriting machine-readable code to said user card;

means for writing, erasing, and rewriting a response to said user upon said user card in said thermo-reversible region,

means for entry of current transaction data,

a set of terminal-stored promotional program rules,

integrated means for storing and processing data, said means for processing data operating to calculate;

a) a personal data promotion program response by analysis of said user personal data according to said set of terminal-stored promotional program rules,

b) a promotional program result by evaluation of said user transaction history data, said entered current transaction data and promotional program data by application of said set of promotional program rules, and

c) an updated current user data response and a user message response by application of said promotional program rules to said promotional program result and said personal data promotional program response,

said system delivering said promotional program selected response to said user in non-volatile, erasable, graphical, or textual human-readable format and updates said current user data to allow a subsequent promotional program selected response to incorporate said current transaction data in providing a subsequent response.

2. The system of claim 1 wherein said region for receiving and storing machine-readable code comprises a magnetic surface.

3. The system of claim 1 wherein said region for receiving and storing machine-readable code comprises integrated circuits on said user card.

4. The system of claim 1 wherein said region for receiving and displaying visual information to said user comprises a thermo-reversible print surface.

5. The system of claim 1 wherein said printer/reader/writer terminal further comprises means for connection to an external printing device.

6. The system of claim 1 wherein said printer/reader/writer terminal further comprises integrated printing means.

7. The system of claim 1 wherein said printer/reader/writer terminal further comprises communication means.

8. The system of claim 7 wherein said communication means is a port for connection to an external communication device.

9. The system of claim 7 wherein said communication means are integrated in said printer/reader/writer terminal.

10. The system of claim 1 wherein said printer/reader/writer terminal further comprises means for connection to a POS system or other computer system.

11. The system of claim 1 wherein said printer/reader/writer terminal further comprises means for connection to an external signaling device.

12. A method for determining and providing a computed promotional response for a particular user comprising the steps of:

(a) a set of response-determining promotional software program rules and promotional program data in memory on a printer/reader/writer terminal,

(b) providing a user card to the user,

(c) storing current user data in machine readable format on said user card, said current user data comprising;

user personal data and user purchasing history data,

(d) inserting said user card into said terminal to initiate determination of the computed promotional program response,

(e) reading said current user data by said terminal,

(f) entering a current transaction data into said terminal,

(g) calculating the computed response by said terminal said calculating comprising;

analyzing said user personal data according to said promotional program rules, to provide a personal data promotional program response,

evaluating said user transaction history data, said transaction information and said promotional program data according to said promotional program rules, to provide a promotional program result, and

applying said program rules to said promotional program result and said personal data promotional program response to determine the computed response wherein said computed response comprises an updated current user data response and user message response,

(h) recording a human readable output based on said computed user message response on said user card in non-volatile, erasable/rewriteable, visual format of a thermo-reversible region, and

(i) updating said user card with said second current user data in readable format,

such that said user card is updated to reflect continuously current user data, and a personalized human readable message is delivered to the user in real time such response taking into account said program rules, said program data, said current transaction data, and current user data.

13. The user card of claim 12 wherein said read/write surface is of sufficient size and placement that machine-readable code may be written across the entire side of said user card.

14. The user card of claim 12 wherein said read/write surface is a magnetic surface.

15. The user card of claim 12 further comprising a print region for receiving and displaying a visual response to a user in non-volatile, erasable, graphical or textual human-readable format;

said print region being placed on at least one side of said user card.

16. The user card of claim 15 wherein said print region comprises a thermo-reversible print surface.

17. The method as claimed in claim 12 further comprising the step of promoting the user to enter additional transaction information for use in calculating the computed response.

18. The method as claimed in claim 12 wherein the determined computed response further comprises a written response, and the method further comprises the step of issuing said user a printed hard copy response by a printer.

19. The method as claimed in claim 12 wherein the determined computed response further comprises an activation signal, and the method further comprises the step of sending said activation signal to a means for producing an audio or video output.

20. The method as claimed in claim 12 wherein said computed response further comprises providing a visual signal to the user.

21. The method as claimed in claim 12 further comprising the step of transferring to a central database said computed response.