System and method for delivering customized advertisements within interactive communication systems
First Claim
1. An advertisement provider computer for customizing advertisements to be transferred via the internet, comprising:
- a registration module executable at an advertisement provider computer, said registration module configured to allow a consumer to register consumer demographic information, and configured to allow a content provider to register content provider information;
an advertising module executable at said advertisement provider computer, said advertising module configured to select an advertisement based on said consumer demographic information and configured to transfer said advertisement to said consumer; and
an accounting database, wherein said advertisement provider computer is configured to access said accounting database to bill an advertiser and credit said content provider when said advertisement is transferred to said consumer.
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Accused Products
Abstract
The present invention is a system and method for delivering customized electronic advertisements in an interactive communication system. The customized advertisements are selected based on consumer profiles and are then integrated with offerings maintained by different content providers. The preferred interactive communication system interconnects multiple consumer computers, multiple content provider computers and multiple Internet provider computers with an advertisement provider computer. Whenever a consumer directs one of the consumer computers to access an offering existing in one of the content provider computers, an advertising request is sent to the advertisement provider computer. Upon receiving the advertising request, the advertising provider computer generates a custom advertisement based on the consumer'"'"'s profile. The custom advertisement is then combined with the offering from the content provider computer and displayed to the consumer. The advertisement provider computer also credits a consumer account, a content provider account and an internet provider account each time a consumer views a custom advertisement. Furthermore, the advertisement provider computer tracks consumer responses to the customized advertisements.
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Citations
17 Claims
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1. An advertisement provider computer for customizing advertisements to be transferred via the internet, comprising:
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a registration module executable at an advertisement provider computer, said registration module configured to allow a consumer to register consumer demographic information, and configured to allow a content provider to register content provider information; an advertising module executable at said advertisement provider computer, said advertising module configured to select an advertisement based on said consumer demographic information and configured to transfer said advertisement to said consumer; and an accounting database, wherein said advertisement provider computer is configured to access said accounting database to bill an advertiser and credit said content provider when said advertisement is transferred to said consumer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A method of providing a customized advertisement, comprising:
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registering a consumer and consumer demographic data at an advertisement provider computer; registering a content provider and content provider data at said advertisement provider computer; receiving a request for an advertisement at said advertisement provider computer; accessing with said advertisement provider computer, a database of advertisements which associates an advertisement with one or more advertisers; selecting with said advertisement provider computer, at least one of said advertisements from said database of advertisements based on said consumer demographic data; transferring said selected advertisement from said advertisement provider computer to said consumer through the internet; providing a bill from said advertisement provider computer to the associated advertiser, said bill based on said selected advertisement; and providing a credit from said advertisement provider computer to said content provider, said credit based on said selected advertisement. - View Dependent Claims (13, 14, 15, 16, 17)
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Specification