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System and method for delivering customized advertisements within interactive communication systems

  • US 5,933,811 A
  • Filed: 08/20/1996
  • Issued: 08/03/1999
  • Est. Priority Date: 08/20/1996
  • Status: Expired due to Fees
First Claim
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1. An advertisement provider computer for customizing advertisements to be transferred via the internet, comprising:

  • a registration module executable at an advertisement provider computer, said registration module configured to allow a consumer to register consumer demographic information, and configured to allow a content provider to register content provider information;

    an advertising module executable at said advertisement provider computer, said advertising module configured to select an advertisement based on said consumer demographic information and configured to transfer said advertisement to said consumer; and

    an accounting database, wherein said advertisement provider computer is configured to access said accounting database to bill an advertiser and credit said content provider when said advertisement is transferred to said consumer.

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