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On-line advertising system and its method

  • US 5,937,390 A
  • Filed: 06/28/1996
  • Issued: 08/10/1999
  • Est. Priority Date: 09/14/1995
  • Status: Expired due to Fees
First Claim
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1. An on-line advertising system for use in an information processing system connected to a network and providing an advertisement on-line in response to an access from a user, said advertising system comprising:

  • an advertising information storage section that stores advertising information including information for presenting to the user a toll-free telephone number for toll-free telephone connection to an advertiser corresponding to the advertising information;

    a log information storage section that stores first access information including information indicating a date and a time of an access by the user to the advertising information;

    a communication section that sends the advertising information to a user terminal of the user when a request for access to the advertising information is received from the user terminal over the network and stores the first access information in said log information storage section when said communication section sends the advertising information to the user terminal; and

    an analysis section that receives second access information including information indicating a date and a time of a telephone connection using the toll-ree telephone number, analyes the first and second access information for a relationship between the respective dates and times indicated thereby, and outputs an analysis result.

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