On-line advertising system and its method
First Claim
1. An on-line advertising system for use in an information processing system connected to a network and providing an advertisement on-line in response to an access from a user, said advertising system comprising:
- an advertising information storage section that stores advertising information including information for presenting to the user a toll-free telephone number for toll-free telephone connection to an advertiser corresponding to the advertising information;
a log information storage section that stores first access information including information indicating a date and a time of an access by the user to the advertising information;
a communication section that sends the advertising information to a user terminal of the user when a request for access to the advertising information is received from the user terminal over the network and stores the first access information in said log information storage section when said communication section sends the advertising information to the user terminal; and
an analysis section that receives second access information including information indicating a date and a time of a telephone connection using the toll-ree telephone number, analyes the first and second access information for a relationship between the respective dates and times indicated thereby, and outputs an analysis result.
1 Assignment
0 Petitions
Accused Products
Abstract
When a user accesses an advertisement on an on-line advertising system from a user terminal on the Internet using a WWW browser, an advertisement including the toll-free telephone number of a store is sent to the user terminal. When the user calls this toll-free telephone number, a toll-free call control system connects that call from the user to the store and, at the same time, obtains information on that access to the toll-free telephone number as log information. This log information is posted to the service provider, and the service provider analyzes the hit rate from this log information and the WWW browser access log. From this result, the on-line service provider or the advertiser can determine the effectiveness of that advertisement.
426 Citations
11 Claims
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1. An on-line advertising system for use in an information processing system connected to a network and providing an advertisement on-line in response to an access from a user, said advertising system comprising:
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an advertising information storage section that stores advertising information including information for presenting to the user a toll-free telephone number for toll-free telephone connection to an advertiser corresponding to the advertising information; a log information storage section that stores first access information including information indicating a date and a time of an access by the user to the advertising information; a communication section that sends the advertising information to a user terminal of the user when a request for access to the advertising information is received from the user terminal over the network and stores the first access information in said log information storage section when said communication section sends the advertising information to the user terminal; and an analysis section that receives second access information including information indicating a date and a time of a telephone connection using the toll-ree telephone number, analyes the first and second access information for a relationship between the respective dates and times indicated thereby, and outputs an analysis result. - View Dependent Claims (2, 3, 4, 5)
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6. A computer-readable storage medium encoded with a program for controlling a computer connected to a network to provide an advertisement on-fine in response to accesses from users, said program comprising the functions of:
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receiving a request for access to advertising information, the request for access being transmitted over the network from a user terminal; sending the advertising information to the user terminal as the requested access in response to the request for access, the advertising information including information for presenting to a user of the user terminal a toll-free telephone number for toll-free telephone connection to an advertiser corresponding to the advertising information; storing first access information indicating a date and time of the request for access; and analyzing the first access information and second access information for a relationship between respective dates and times indicated thereby and outputting an analysis result, the second access information indicating a date and time of a telephone connection using the toll-free telephone number. - View Dependent Claims (7)
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8. An on-line advertising method for providing an advertisement on-line in response to requests for access from users connected to a network, the method comprising steps of:
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storing advertising information including information for presenting to a user accessing the advertising information a toll-free telephone number for toll-free telephone connection to an advertiser corresponding to the advertising information; sending the advertising information to a user terminal of the user when a request for access to the advertising information is received from the user terminal over the network; storing first access information indicating a date and time of the request for access; and analyzing the first access information and second access information for a relationship between respective dates and times indicated thereby and outputting an analysis result, the second access information indicating a date and time of a telephone connection using the toll-free telephone number. - View Dependent Claims (9)
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10. A network server for on-line advertising, said server comprising:
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a storage unit that stores advertising information corresponding to an advertiser and indicating a telephone number for toll-free telephone communication with the advertiser through a toll-free calling system, the toll-free calling system having a control system that collects telephone access information indicating a date and time of a telephone connection using the telephone number and forwards the telephone access information to an operator of said server; and a communication unit that sends the advertising information to a user terminal when a request for access to the advertising information is received from the user terminal over a data network and generates user access information when the advertising information is sent, the request for access indicating selection of the advertising information by a user accessing said server with the user terminal through the data network and the user access information indicating a date and time of the request for access; and an analysis unit receiving the telephone access information and the user access information, performing an analysis for a relationship between the respective dates and times indicated thereby, and outputting an analysis result.
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11. A system for advertising over a computer network, said system comprising:
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a storage section that stores advertising information corresponding to an advertiser and indicating a telephone number for toll-free telephone communication with the advertiser; a communication section that sends the advertising information to a user terminal in response to a request for access to information corresponding to the advertising information; a log information storage section that stores first access information indicating respective dates and times of user accesses to the advertising information; an analysis section that receives second access information indicating respective dates and times of telephone connections using the telephone number, analyzes the first and second access information to identify a relationship between the respective dates and times indicated thereby, and outputs an analysis result.
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Specification