Banner advertising display system and method with frequency of advertisement control
First Claim
Patent Images
1. An advertising system comprising:
- a web server for providing information to users over the Internet in response to being accessed by the user, the web server including an advertising server for providing advertising information along with other information provided to users over the Internet;
an advertising database for storing information including different ads to be served and a frequency with which each ad is to be served to users; and
an advertising controller for providing to the advertising server information from the database;
the advertising server using the information from the database to associate each ad with a number of counters and using the counters in determining which of the ads to serve, the counters being used to ensure that ads are served the desired number of times over the given time period relative to other ads.
9 Assignments
0 Petitions
Accused Products
Abstract
An Internet advertising system has a database, a controller, and an ad server operating as part of a web server. The database has advertising campaign information, including identification information and frequency information for how often the ad is to be served. The ad server uses the campaign information from the database to control the relative ratios of serving ads, the distribution of ads throughout the day, and any triggering mechanisms for controlling what ads are served.
702 Citations
19 Claims
-
1. An advertising system comprising:
-
a web server for providing information to users over the Internet in response to being accessed by the user, the web server including an advertising server for providing advertising information along with other information provided to users over the Internet; an advertising database for storing information including different ads to be served and a frequency with which each ad is to be served to users; and an advertising controller for providing to the advertising server information from the database; the advertising server using the information from the database to associate each ad with a number of counters and using the counters in determining which of the ads to serve, the counters being used to ensure that ads are served the desired number of times over the given time period relative to other ads. - View Dependent Claims (2, 3, 4, 5)
-
-
6. An advertising system for advertising with ads over a user-accessed network, the system comprising:
-
an advertising database with advertising campaign data, including an identification for each of a number of ads and other data associated with each of the ads; and a server for providing information in response to requests from users, and for serving one or more ads from a larger list of ads along with that information, the server receiving the advertising campaign data and generating a list of ads to be served and having a pointer for identifying a next ad to be served. - View Dependent Claims (7, 8, 9, 10)
-
-
11. A method for advertising over the Internet, the method comprising:
-
maintaining a database of information relating to a number of ads to be served including frequencies with which the ads are to be served; providing the information from the database to a web server; the web server deriving from the information a list of the ads and data based on the frequencies with which the ads are to be served; and in response to a user'"'"'s request, serving one or more, but less than all, of the ads based on the data, and causing a next ad to be identified. - View Dependent Claims (12, 13, 14, 15, 16, 17)
-
-
18. A method for providing advertisements over the Internet, the method comprising:
-
maintaining information about a number of ads including a number of times each ad is to be served over a given time period; serving ads to users in response to requests for data from users; monitoring the number of times each ad is served during shorter periods within the time period; and in response to the information obtained from the monitoring step, controlling the serving of ads to prevent at least some of the ads from being served during a certain time period if a greater than desired number of ads is being served during that time period so that the ads can be served in a later time period and the ads are more thereby evenly distributed throughout the time period than they would be served otherwise.
-
-
19. A method for providing advertisements over the Internet, the method comprising:
-
maintaining a list of ads to be served along with other information in response to accesses to a web site by a user; serving ads to users in response to requests for data from users, the serving including periodically delaying the serving of certain ads to alter the ratio with which the ads are served so that the ads are served in a desired ratio throughout a time period.
-
Specification