Apparatus and method for enhancing gambling devices with commercial advertising indicia
First Claim
1. A gambling device for displaying commercial advertising indicia in an authorized commercially sustainable manner, comprising:
- a. a random variety of gaming symbols arranged according to the gambling game, the gaming symbols comprising advertising indicia from an advertiser in said gambling device;
b. first means for initiating play of said gambling game in said gambling device comprises a slot for insertion of cash; and
c. second means for initiating play of said gambling game in said gambling device comprising a card slot and a gambling casino card, said slot being for user insertion of said gambling casino card for encoding machine-readable gambling user information and storing machine readable gambling data relative only to the card user'"'"'s gambling activity associated only with said gambling devices displaying said advertising for use in obtaining awards and incentives from said advertiser.
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Accused Products
Abstract
An apparatus and method are directed to exploiting the activity of slot machine wagering for commercial advertising purposes and/or for dispensing of advertising, commercial or promotional merchandise. In the apparatus the jackpot and/or pay off symbols are replaced with an advertiser'"'"'s product identity or logo. While the casino payoffs remain unchanged, the players look for a match of product logos instead of the familiar "7-7-7" or bells or cherries. In this manner, the very act of winning is linked to the product being advertised. Additional incentives for the player as well as the casino are related to this advertising method. Commercial indicia are applied to slot machines. The method utilizes a system for tying use of the invention with accumulation of points redeemable for merchandise.
243 Citations
15 Claims
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1. A gambling device for displaying commercial advertising indicia in an authorized commercially sustainable manner, comprising:
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a. a random variety of gaming symbols arranged according to the gambling game, the gaming symbols comprising advertising indicia from an advertiser in said gambling device; b. first means for initiating play of said gambling game in said gambling device comprises a slot for insertion of cash; and c. second means for initiating play of said gambling game in said gambling device comprising a card slot and a gambling casino card, said slot being for user insertion of said gambling casino card for encoding machine-readable gambling user information and storing machine readable gambling data relative only to the card user'"'"'s gambling activity associated only with said gambling devices displaying said advertising for use in obtaining awards and incentives from said advertiser. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A method of enhancing the pleasurable experience of casino gamblers, comprising the steps of:
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a. obtaining a commercial relationship between a gambling casino and an advertiser which relationship provides for authorized advertising indicia to be installed in casino gambling devices for playing gambling games; b. modifying said casino gambling devices in accordance with the terms of said relationship so that said gambling devices bear said advertising indicia as gaming symbols used in playing said gambling games; c. providing for gamblers to have and to use casino gambling cards, the cards encoding and storing machine readable gambling data relative only to the card-user'"'"'s gambling activity associated only with said gambling devices displaying said advertizing indicia; d. tracking gambler activity electronically via data collection on said cards relative only to the use of said casino gambling cards in association with only said gambling devices displaying said advertising indicia; and e. linking the gambling data collected electronically on said cards to said advertising indicia and distribution of promotional and merchandise give-away incentives to gamblers to enhance and maintain gambling activity. - View Dependent Claims (15)
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Specification