Graphics display advertising system for a fuel dispenser

• US 5,945,975 A
• Filed: 02/14/1997
• Issued: 08/31/1999
• Est. Priority Date: 04/30/1996
• Status: Expired due to Term

• Current Assignee: Wayne Fueling Systems LLC (Dover Corporation)
• Original Assignee: Dresser Industries Incorporated (Halliburton Company)
• Inventors: Blanchard, David, Lundrigan, George L.
• Primary Examiner(s): Mengistu, Amare
• Assistant Examiner(s): Osorio, Ricardo
• Application Number:
  US08/799,250
• Time in Patent Office: 928 Days
• Field of Search: 345/949, 345/963, 345/133, 705/14, 705/16, 364/479.01, 364/479.04
• US Class Current: 345/24
• CPC Class Codes: G09G 5/363 Graphics controllers

Abstract

A graphics display system for a fuel dispenser that is responsive to segments of time, or dayparts, and also shows both pre-made, professional-looking advertisements, as well as locally made text messages. In a preferred embodiment, the graphics display system utilizes the display terminal associated with a card reader device, a display controller with memory, a customer activated terminal ("CAT"), and a point-of-sale ("POS") controller. The system receives graphic frames from a personal computer as well as the POS controller. The system then arranges the graphic frames into chains that are appropriate to the specific day parts. The system also allows individuals to control, insert and delete graphic frames into the chains, thereby making the chains more appropriate for each fuel dispenser as well as each daypart.

Claims

1. A fuel dispensing system with customer graphics capabilities, the system comprising:

a fuel dispenser;

a plurality of advertising chains each comprising one or more graphic frames;

means for defining a plurality of dayparts corresponding to specific times of day;

means for specifying one of the advertising chains for a first daypart;

a graphics display included on the fuel dispenser for displaying the specified advertising chain;

a display controller for downloading the advertising chains onto the graphics display if a current time of day is in the first daypart; and

a point-of-sale ("POS") controller for controlling the fuel dispenser, creating site-specific graphic frames, and specifying the graphic frames in each advertising chain.

2. The system of claim 1 wherein the graphic frames are arranged into one or more scenes.

3. The system of claim 1 wherein each advertising chain includes a sequence and duration associated with each graphic frame.

4. The system of claim 3 wherein the display controller drives the graphic frames according to the sequence and duration.

5. The system of claim 1 wherein the graphic frames are generated by a personal computer.

6. The system of claim 5 wherein the graphic frames are scanned into the personal computer.

7. The system of claim 5 wherein the graphic frames are drawn with a computer aided design program.

8. In a fuel dispenser system including a point-of-sale ("POS") terminal and a fuel dispenser with a display, a method for displaying a plurality of graphic frames on the display, the method comprising:

loading graphic frames from the POS terminal into a display controller;

defining a plurality of dayparts corresponding to specific times of day;

for a daypart, specifying a chain of graphic frames to be displayed;

sending one of the chains of graphic frames to a first memory device;

determining if a current time of day is in the daypart; and

if the current time of day is in the daypart, displaying the chain of graphic frames on the display;

whereby the displayed chain of graphic frames provides an advertisement to a user of the fuel dispenser that corresponds with the current time of day.

9. The method of claim 8 further comprising the step of providing graphic frames in a second memory device.

10. The method of claim 8 wherein each chain includes a sequence of the graphic frames and a display duration for each graphic frame.

11. The method of claim 8 further comprising:

selecting a subset of graphic frames from a larger group of graphic frames;

arranging the selected graphic frames in a sequence;

defining a duration for each graphic frame; and

forming the chain of graphic frames from the selected graphic frames, the duration, and the sequence.

12. The method of claim 8 further comprising the step of creating graphic frames in the POS controller.

13. The method of claim 8 further wherein the step of displaying is done in response to a user action.

14. The method of claim 13 wherein the user action is dispensing fuel.

15. The method of claim 8 wherein the graphic frames include a combination of text and graphics.