Interactive advertising system and device
First Claim
1. A system for distributing interactive multimedia information comprisinga user workstation connected to a network, the user workstation containinga display device and a storage device receiving a sequence of multimedia information from the network;
- an activity monitor for detecting a predetermined idleness criterion wherein the predetermined idleness criteria is met when the user workstation fails to receive user input; and
a screen-show for displaying the sequence on the display device, the screen-show being in communication with the activity monitor whereby the screen show is activated when the preselected idleness criterion is met; and
an administration workstation in communication with the user workstation via the network, the administration workstation being capable ofcontrolling the sequence;
tracking the duration and frequency of the displayed multimedia information in the sequence at the user workstation, wherein the sequence is in part provided by an information provider via the network;
billing the information provider a fee for displaying the provided multimedia information as part of the sequence, andtracking a percentage of the fee which will be paid back to an owner of the user workstation.
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Accused Products
Abstract
A device for generating and displaying a message is disclosed. The present invention comprises a computer memory for storing the ad, message and searchable database in a memory, a distribution link for transmitting the ad, message and searchable database to a remote location for storing said message, and means associated with an end user workstation at the remote location for retrieving said ad, message and searchable database and displaying same on a CRT monitor associated with the workstation at a time when the workstation is not in use.
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Citations
39 Claims
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1. A system for distributing interactive multimedia information comprising
a user workstation connected to a network, the user workstation containing a display device and a storage device receiving a sequence of multimedia information from the network; -
an activity monitor for detecting a predetermined idleness criterion wherein the predetermined idleness criteria is met when the user workstation fails to receive user input; and a screen-show for displaying the sequence on the display device, the screen-show being in communication with the activity monitor whereby the screen show is activated when the preselected idleness criterion is met; and an administration workstation in communication with the user workstation via the network, the administration workstation being capable of controlling the sequence; tracking the duration and frequency of the displayed multimedia information in the sequence at the user workstation, wherein the sequence is in part provided by an information provider via the network; billing the information provider a fee for displaying the provided multimedia information as part of the sequence, and tracking a percentage of the fee which will be paid back to an owner of the user workstation. - View Dependent Claims (3, 8, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
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2. A system for distributing interactive multimedia information comprising
a user workstation connected to a network, the user workstation containing a display device and a storage device receiving a sequence of multimedia information from tie network; -
an activity monitor for detecting a preselected idleness criterion wherein the preselected idleness criterion is met when the user workstation fails to receive user input for a preselected period of time; and a screen-show for displaying the sequence on the display device, the screen show being in communication with the activity monitor whereby the screen-show is activated when the preselected idleness criterion is met. - View Dependent Claims (4, 5, 6, 7, 9, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39)
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Specification