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Interactive advertising system and device

  • US 5,946,646 A
  • Filed: 12/19/1996
  • Issued: 08/31/1999
  • Est. Priority Date: 03/23/1994
  • Status: Expired due to Fees
First Claim
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1. A system for distributing interactive multimedia information comprisinga user workstation connected to a network, the user workstation containinga display device and a storage device receiving a sequence of multimedia information from the network;

  • an activity monitor for detecting a predetermined idleness criterion wherein the predetermined idleness criteria is met when the user workstation fails to receive user input; and

    a screen-show for displaying the sequence on the display device, the screen-show being in communication with the activity monitor whereby the screen show is activated when the preselected idleness criterion is met; and

    an administration workstation in communication with the user workstation via the network, the administration workstation being capable ofcontrolling the sequence;

    tracking the duration and frequency of the displayed multimedia information in the sequence at the user workstation, wherein the sequence is in part provided by an information provider via the network;

    billing the information provider a fee for displaying the provided multimedia information as part of the sequence, andtracking a percentage of the fee which will be paid back to an owner of the user workstation.

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