Interactive advertising system and device

• US 5,946,646 A
• Filed: 12/19/1996
• Issued: 08/31/1999
• Est. Priority Date: 03/23/1994
• Status: Expired due to Fees

• Current Assignee: Futurevision.com LLC
• Original Assignee: Digital Broadband Applications Corp. (TelQuest Ventures LLC)
• Inventors: Schena, Robert J., Schena, David J., Carr, Kelly L., Glantz, Edward J.
• Primary Examiner(s): ASSOUAD, PATRICK J
• Application Number:
  US08/704,584
• Time in Patent Office: 985 Days
• Field of Search: 395/200.3, 395/200.31, 395/200.47, 705/1, 705/16, 705/26, 705/35, 707/1, 707/200, 345/326, 345/327, 345/329, 455/5.1, 455/6.3, 379/90.01, 379/93.01, 379/93.06, 379/93.07, 370/270, 702/176, 702/177, 702/178
• US Class Current: 702/177
• CPC Class Codes: H04L 65/1101 Session protocols
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04L 69/329 in the application layer [OSI layer 7]
• CPC Class Codes: H04L 9/40 Network security protocols
• CPC Class Codes: H04N 21/4722 for requesting additional data associated with the content
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8586 by using a URL processing chained hypermedia data for information retrieval G06F16/94; information retrieval from the Internet by using URLs G06F16/955; URL in broadcast information H04H20/93; Web-based protocols H04L67/02
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

A device for generating and displaying a message is disclosed. The present invention comprises a computer memory for storing the ad, message and searchable database in a memory, a distribution link for transmitting the ad, message and searchable database to a remote location for storing said message, and means associated with an end user workstation at the remote location for retrieving said ad, message and searchable database and displaying same on a CRT monitor associated with the workstation at a time when the workstation is not in use.

Claims

1. A system for distributing interactive multimedia information comprising

a user workstation connected to a network, the user workstation containing

a display device and a storage device receiving a sequence of multimedia information from the network;

an activity monitor for detecting a predetermined idleness criterion wherein the predetermined idleness criteria is met when the user workstation fails to receive user input; and

a screen-show for displaying the sequence on the display device, the screen-show being in communication with the activity monitor whereby the screen show is activated when the preselected idleness criterion is met; and

an administration workstation in communication with the user workstation via the network, the administration workstation being capable of

controlling the sequence;

tracking the duration and frequency of the displayed multimedia information in the sequence at the user workstation, wherein the sequence is in part provided by an information provider via the network;

billing the information provider a fee for displaying the provided multimedia information as part of the sequence, and

tracking a percentage of the fee which will be paid back to an owner of the user workstation.

3. A system of claim 1, wherein the screen-show displays the sequence in a screen saver.

8. A system of claim 3, wherein the sequence contains advertising information.

10. A system of claim 1, wherein the administration workstation is further capable of being controlled by an owner of the user workstation for content of the multimedia information in the sequence.

11. A system of claim 10, wherein the administrative workstation is further capable of receiving internal multimedia information to be incorporated into the sequence from the owner.

12. A system of claim 10, wherein the administration workstation is capable of allowing the owner to block owner-selected multimedia information within the sequence.

13. A system of claim 1, wherein the administration workstation is further capable of allowing the information provider to target different user workstation levels of the owner.

14. A system of claim 1, wherein the administration workstation is further capable of accessing an application provided by the information provider to maintain a transaction with the information provider.

15. A system of claim 14, wherein the transaction is either of catalog shopping or a purchase.

16. A system of claim 1, wherein the predetermined idleness criteria is set to zero.

17. A system of claim 1, wherein the user workstation includes a search feature for selectively accessing the multimedia information by a user at any time.

18. A system of claim 1, wherein the administrative workstation is capable of allowing the information provider to control the frequency and length of multimedia information provided by the information provider in the sequence.

19. A system of claim 18, wherein the control includes targeting a user workstation.

20. A system of claim 18, wherein the administration workstation is capable of allowing the owner to control a number and length of multimedia information provided by the information provider in the sequence.

21. A system of claim 17, wherein the system is activated via the search feature when the user selects new multimedia information.

22. A system of claim 1, wherein the administration workstation is capable of allowing the owner to control when and how the user workstation is accessible.

2. A system for distributing interactive multimedia information comprising

a user workstation connected to a network, the user workstation containing

a display device and a storage device receiving a sequence of multimedia information from tie network;

an activity monitor for detecting a preselected idleness criterion wherein the preselected idleness criterion is met when the user workstation fails to receive user input for a preselected period of time; and

a screen-show for displaying the sequence on the display device, the screen show being in communication with the activity monitor whereby the screen-show is activated when the preselected idleness criterion is met.

4. A system of claim 2, further comprising an administration workstation in communication with the user workstation via the network, capable of controlling the sequence.

5. A system of claim 4, wherein the administration workstation is further capable of tracking the duration and frequency of the displayed multimedia information in the sequence at the user workstation.

6. A system of claim 4, wherein the sequence is in part provided by an information provider via the network, the administration workstation further capable of billing the information provider a fee for displaying the provided multimedia information as part of the sequence.

7. A system of claim 6, wherein the administration workstation is further capable of tracking a percentage of the fee which will be paid back to an owner of the user workstation.

9. A system of claim 6, wherein the sequence contains advertising information associated with catalog information provided by the information provider.

23. A system of claim 2, wherein the screen-show displays the sequence in a screen saver.

24. A system of claim 4, wherein the administration workstation is further capable of being controlled by an owner of the user workstation for content of the multimedia information in the sequence.

25. A system of claim 2, wherein the screen-show displays the sequence in a screen saver.

26. A system of claim 4, wherein the administration workstation is further capable of being controlled by an owner of the user workstation for content of the multimedia information in the sequence.

27. A system of claim 4, wherein the administration workstation is further capable of allowing the information provider to target different user workstation levels of the owner.

28. A system of claim 4, wherein the administration workstation is further capable of accessing an application provided by the information provider to maintain a transaction with the information provider.

29. A system of claim 4, wherein the predetermined idleness criteria is set to zero.

30. A system of claim 2, wherein the user workstation includes a search feature for selectively accessing the multimedia information by a user at any time.

31. A system of claim 2, wherein the administrative workstation is capable of allowing the information provider to control the frequency and length of multimedia information provided by the information provider in the sequence.

32. A system of claim 4, wherein the administration workstation is capable of allowing the owner to control when and how the user workstation is accessible.

33. A system of claim 2, further comprising an interactivity feature for selectively accessing the multimedia information by a user at any time via an interactivity button displayed in the screen-show.

34. A system of claim 33, wherein the interactivity feature is capable of accessing an application as part of the sequence provided by an information provider to maintain a transaction between a user and the information provider.

35. A system of claim 34, further comprising an administration workstation in communication with the user workstation via the network, capable of controlling the transaction.

36. A system of claim 35, wherein the administration workstation is further capable of controlling a number of transactions between the user and the information provider and a number of interactions between the user and the information provider.

37. A system of claim 36, wherein the administration workstation is further capable of billing the information provider a fee for maintaining either of the controlled number of transactions or the controlled number the interactions.

38. A system of claim 37, wherein the administration workstation is further capable of tracking a percentage of the fee which will be paid back to an owner of the user workstation.

39. A system of claim 38, wherein the transaction is either of catalog shopping or a purchase.