System and method for displaying user selected set of advertisements

• US 5,959,623 A
• Filed: 12/08/1995
• Issued: 09/28/1999
• Est. Priority Date: 12/08/1995
• Status: Expired due to Term

• Current Assignee: Oracle America, Inc. (Oracle Corporation)
• Original Assignee: Sun Microsystems Incorporated (Oracle Corporation)
• Inventors: van Hoff, Arthur A., Gosling, James A.
• Primary Examiner(s): Bayerl, Raymond J.
• Assistant Examiner(s): Nguyen, Cao H.
• Application Number:
  US08/569,807
• Time in Patent Office: 1,390 Days
• Field of Search: 345/302, 345/328, 345/329, 345/332, 345/335, 345/339, 345/340, 345/356, 345/357, 395/200.33, 395/200.49, 395/200.47
• US Class Current: 715/719
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A method and apparatus for displaying user selectable advertising information or other user selectable informational images on a host computer. In a preferred embodiment, a user accessing the World Wide Web via a browser application is concurrently displayed user selectable advertising information on a predefined portion of the host computer screen. In this embodiment, an advertising application is executed concurrently with the browser application. The advertising application is an object oriented program that includes a data structure for storing methods and data pointers. The methods define the creation of the dedicated portion of the user screen display for displaying the advertising information, methods for selecting the particular information to be displayed, as well as methods for accessing additional information related to the displayed advertisement images. The data pointers point to the particular advertising services, topical informational services or other services which have been selected by a user for display. In the preferred embodiment, the advertising images are displayed at all times a user is logged onto the World Wide Web. In another embodiment, the user may turn on or off the informational images as desired.

Claims

1. A computer-implemented method for displaying informational images on a display of a client computer concurrently while said client computer executes an end user application program, the method comprising the steps of:

(a) displaying images associated with said end user application program in a first portion of said client computer'"'"'s display;

(b) accessing, at a location remote from said client computer, a list of informational image applications to be executed, each of said informational image applications including data and an applet for controlling the display of at least one image associated with said data;

(c) automatically identifying a first informational image application in said list;

(d) dedicating a second portion of said client computer'"'"'s display to display images associated with said informational image applications in said second portion;

(e) automatically retrieving and executing said first informational image application such that said at least one image associated with said first informational image application is displayed in said second portion of said client computer display;

(f) automatically identifying a next informational image application to retrieve and execute in said list of informational image applications;

(g) automatically retrieving and executing said next informational image application and displaying at least one image associated with said next informational image application upon completing said executing of the informational image application prior to said next informational image application;

(h) automatically repeating said steps (f) and (g) until a last informational image application in said list of informational image applications is executed; and

(i) performing said steps (e), (f), (g) and (h) while displaying both said images associated with said end user application program in said first portion and said images associated with said informational image applications in said second portion simultaneously.

2. The method of claim 1 wherein

each informational image application is displayed for a predetermined time, the predetermined time being either a default time or a specified time for a particular informational image application, at least one of said informational image applications being stored on a server computer;

said step (e) displays said at least one image associated with said first informational image application for said predetermined time; and

said step (g) displays said at least one image associated with said next informational image application for said predetermined time.

3. The method of claim 2 wherein said informational image applications include audio data for playing in conjunction with the displaying of said at least one image in said second portion of said client computer display.

4. The method of claim 2 wherein said image includes video images.

5. The method of claim 2 wherein said data includes an embedded reference to another location on said network which contains additional information related to said at least one image.

6. The method of claim 5 wherein said embedded reference is a URL designating an informational site located on the World Wide Web and where said applet includes a method for initiating a URL fetch to said informational site.

7. The method of claim 2 further including the steps of:

upon executing said last informational image application in said list of informational image applications, restarting from the top of said list and continuing to execute informational image applications and displaying images in said dedicated portion of said client computer display.

8. The method of claim 7 wherein said executing steps (e) and (g) include loading said informational image application including said data and said applet from a remote server to said client computer for execution.

9. The method of claim 8 further including the steps of;

upon each subsequent execution of an informational image application, reloading said data and applet associated with said informational image application from said remote server so as to receive timely updates, if any, of said data and applet.

10. The method of claim 2 wherein said step (i) performs said steps (e), (f), (g) and (h) until a user terminates the displaying of said informational image applications.

11. A computer-implemented method for displaying informational images on a portion of a display of a client computer concurrently while said client computer executes an end user application program, the method comprising the steps of:

(a) displaying images associated with said end user application program in a first portion of said client computer'"'"'s display;

(b) accessing, at a location remote from said client computer, a list of informational items to be presented, each of said informational items including data for controlling the display of at least one image;

(c) automatically identifying a first informational item in said list;

(d) dedicating a second portion of said client computer'"'"'s display to display images associated with said informational items in said second portion;

(e) automatically retrieving and presenting said first informational item such that said at least one image associated with said first informational item is displayed in said second portion of said client computer display;

(f) automatically identifying a next informational item to present in said list of informational items;

(g) automatically retrieving and presenting said next informational item and displaying at least one image associated with said next informational item upon completing said presenting of the informational item prior to said next informational item;

(h) automatically repeating steps (f) and (g) until a last informational item in said list of informational items has been presented; and

(i) performing said steps (e), (f), (g) and (h) while displaying both said images associated with said end user application program in said first portion and said images associated with said informational items in said second portion simultaneously.

12. The method of claim 11 wherein

each informational item is displayed for a predetermined time, the predetermined time being either a default time or a specified time for a particular informational item, at least one of said informational items being stored on a server computer;

said step (e) displays said at least one image associated with said first informational item for said predetermined time; and

said step (g) displays said at least one image associated with said next informational item for said predetermined time.

13. The method of claim 12 wherein said informational items include audio data for playing in conjunction with the displaying of said at least one image in said second portion of said client computer display.

14. The method of claim 12 wherein said image includes video images.

15. The method of claim 12 wherein said data includes an embedded reference to another location on said network which contains additional information related to said at least one image.

16. The method of claim 15 wherein said embedded reference is a URL designating an informational site located on a remotely located server computer.

17. The method of claim 12 further including the steps of:

upon presenting said last informational item in said list of informational items, restarting from the top of said list and continuing to present informational items and display images in said dedicated portion of said client computer display.

18. The method of claim 17 wherein said executing steps (e) and (g) include loading said informational item including said data from a remote server to said client computer for execution.

19. The method of claim 18 further including the steps of;

upon each subsequent presentation of an informational item, reloading said data associated with said informational item from said remote server so as to receive timely updates, if any, of said data.

20. The method of claim 12 wherein said step (i) performs said steps (e), (f), (g) and (h) until a user terminates the displaying of said informational items.

21. A computer program product for use in conjunction with a computer system for displaying informational images on a display of said computer system, the computer program product comprising a computer readable storage medium and a computer program mechanism embedded therein, the computer program mechanism comprising:

instructions for accessing a list, located remotely from said computer system, of informational image applications to be executed, each of said informational image applications including data and an applet for controlling the display of at least one image associated with said data;

an informational image presentation procedure, including instructions for;

(a) automatically identifying a first informational image application in said list;

(b) dedicating a portion of said computer system display to display images associated with said informational image applications;

(c) automatically retrieving and executing said first informational image application such that said at least one image associated with said first informational image application is displayed in said dedicated portion of said computer system display;

(d) automatically identifying a next informational image application to execute in said list of informational image applications;

(e) automatically retrieving and executing said next informational image application and displaying at least one image associated with said next informational image application upon completing said executing of the informational image application prior to said next informational image application;

(f) automatically repeating execution of instructions (d) and (e) until a last informational image application in said list of informational image applications is executed; and

(g) executing instructions (c), (d), (e) and (f) while displaying both images associated an end user application in a first portion of the display and said images associated with said informational image applications in said dedicated portion simultaneously.

22. The computer program product of claim 21 wherein

each informational image application is displayed for a predetermined time, the predetermined time being either a default time or a specified time for a particular informational image, at least one of said informational image applications being stored on a server computer;

said instructions (c) include instructions that display said at least one image associated with said first informational image application for said predetermined time; and

said instructions (e) include instructions that display said at least one image associated with said next informational image application for said predetermined time.

23. The computer program product of claim 22 wherein said instructions (g) execute said instructions (c), (d), (e) and (f) until a user terminates the displaying of said informational image applications.

24. A computer program product for use in conjunction with a computer system for displaying informational images on a display of said computer system, the computer program product comprising a computer readable storage medium and a computer program mechanism embedded therein, the computer program mechanism comprising:

instructions for accessing a list, located remotely from said computer system, of informational items to be presented, each of said informational items including data for controlling the display of at least one image; and

an informational item presentation procedure, including instructions for;

(a) automatically identifying a first informational item in said list;

(b) dedicating a portion of said computer system display to display images associated with said informational items;

(c) automatically retrieving and presenting said first informational item such that said at least one image associated with said first informational item is displayed in said dedicated portion of said computer system display;

(d) automatically identifying a next informational item to present in said list of informational items;

(e) automatically retrieving and presenting said next informational item and displaying at least one image associated with said next informational item upon completing said presenting of the informational item prior to said next informational item;

(f) automatically repeating execution of instructions (d) and (e) until a last informational item in said list of informational items has been presented; and

(g) executing instructions (c), (d), (e) and (f) while displaying both said images associated with an end user application program in a first portion of the display and said images associated with said informational items in said dedicated portion simultaneously.

25. The computer program product of claim 24 wherein

each informational item is displayed for a predetermined time, the predetermined time being either a default time or a specified time for a particular informational image, at least one of said informational items being stored on a server computer;

said instructions (c) include instructions that display said at least one image associated with said first informational item for said predetermined time; and

said instructions (e) include instructions that display said at least one image associated with said next informational item for said predetermined time.

26. The computer program product of claim 25 wherein said instructions (g) execute said instructions (c), (d), (e) and (f) until a user terminates the displaying of said informational image applications.