Method and apparatus for communicating with a card distribution center for management, selection, and delivery of social expression cards

• US 5,960,412 A
• Filed: 09/06/1996
• Issued: 09/28/1999
• Est. Priority Date: 05/06/1994
• Status: Expired due to Term

• Current Assignee: Hallmark Cards Incorporated
• Original Assignee: Hallmark Cards Incorporated
• Inventors: Friedrich, Dan G., Tackbary, Mary Thomasma
• Primary Examiner(s): Tkacs, Stephen R.
• Application Number:
  US08/709,573
• Time in Patent Office: 1,117 Days
• Field of Search: 705/1, 705/14, 705/26, 705/27, 235/383, 395/200.47, 395/200.49, 707/104, 364/468.24, 364/479.01, 364/479.03, 364/479.04, 364/479.05
• US Class Current: 705/26.5
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0613 Third-party assisted
• CPC Class Codes: G06Q 30/0621 Item configuration or customization
• CPC Class Codes: G06Q 30/0633 Lists, e.g. purchase orders, compilation or processing
• CPC Class Codes: G06Q 30/0635 Processing of requisition or of purchase orders
• CPC Class Codes: G06Q 30/0641 Shopping interfaces
• CPC Class Codes: G06Q 30/0643 Graphical representation of items or shoppers
• CPC Class Codes: G07F 17/26 for printing, stamping, franking, typing or teleprinting apparatus ticket printing or the like apparatus G07F17/42
• CPC Class Codes: G07F 9/002 Vending machines being part of a centrally controlled network of vending machines

Abstract

A system for communicating with a card distribution center for selecting, ordering, and sending social expression cards using a personal computer. The user can enter names and addresses of card recipients into the system wherein the information is maintained in a database. The system displays digitized images of the cards on a display screen which are retrieved from a card database. From the cards displayed, the user can select cards for designated recipients and enter personalized messages and a digitized signature. The user may then send the order to a card distribution center, which processes the order, retrieves and prints the selected card images, including any user messages or user signature, and mails the cards to designated recipients or customers. The system maintains a database of all recipients, addresses, associated occasions and dates, card preferences, relationships and order history.

Claims

1. A method for on-going management, selection, and delivery of social expression cards, the method comprising the steps of:

(a) storing data in one or more databases, the data including recipient data and social expression card data;

(b) linking the recipient data with the social expression card data thereby forming linked data to facilitate the on-going management, selection, and delivery of the social expression cards;

(c) providing a user interface to permit a user to access the data to permit the user to manage, select, and facilitate the delivery of the social expression cards;

(d) receiving and accepting a social expression card order from the user, the social expression card order indicating a user-selected method of delivering the social expression card; and

(e) delivering the social expression card to a recipient according to the user-selected method of delivery.

2. The method as recited in claim 1 further comprising the step of graphically displaying the social expression card data and the recipient data on a display device, the display device providing the user with the user interface through which the user selects the social expression cards to be delivered and manages the selection and delivery of the social expression cards.

a) providing at least one of a recipient name and a recipient address;

b) selecting a social expression card to which to send to the recipient address;

c) displaying an icon on the display device representative of a social expression card order; and

d) clicking on an icon to cause the order to be processed.

3. The method as recited in claim 2, further including the steps of:

a) providing at least one of a recipient name and a recipient address;

b) selecting a social expression card to which to send to the recipient address;

c) displaying an icon on the display device representative of a social expression card order; and

d) clicking on an icon to cause the order to be processed.

4. The method as recited in claim 2, further comprising the steps of:

(a) displaying a recipient name on the display device;

(b) displaying an icon representative of a recipient occasion associated with the recipient name; and

(c) displaying a graphical representation of an envelope indicating a social expression card status for the recipient occasion associated with the recipient name.

5. The method as recited in claim 4 wherein the graphical representation of the envelope is an envelope icon configured to indicate at least one of status and a degree of urgency associated with the occasion.

6. The method as recited in claim 2, further including the step of selectively displaying the data on the display device, based on a user-selected filter to facilitate displaying a selected portion of the data.

7. The method as recited in claim 2, further including the step of displaying at least a portion of at least one of the recipient data and the social expression card data according to a user-selected sorting algorithm to place the data displayed on the display device in a predetermined ordered arrangement.

8. The method as recited in claim 2, further comprising the step of displaying a graphical image of a social expression card on the display device.

9. The method recited in claim 2, further comprising the step of displaying textual data and graphical data associated with the social expression card on the display device.

10. The method as recited in claim 2 further including the step of arranging into a list, preselected portions of the recipient data, the list representing a plurality of preselected recipients to whom cards are to be sent.

11. The method as recited in claim 2 further including the step of accessing the databases at remote computing location via the user interface.

12. The method as recited in claim 11 wherein the databases at the remote computing location are accessed by the user via an interactive television device operatively linked to the user interface.

13. The method as recited in claim 1, wherein the user interface facilitates design of a social expression card by the user by permitting the user to modify the social expression card data.

14. The method as recited in claim 1, wherein the user interface facilitates design of a social expression card by the user by permitting the user to enter new social expression card data.

15. The method as recited in claim 1, wherein the step of storing the recipient data includes the steps of:

a) storing recipient identification data, including a recipient name and a recipient address; and

b) storing recipient occasion data, including a recipient occasion identification and recipient order history data.

16. The method as recited in claim 15, further comprising the step of linking the recipient data and the social expression card data, with the recipient occasion identification data and the recipient order history data to associate the recipient occasion identification and the recipient order history data with the social expression card data.

17. The method as recited in claim 15 further including the steps of:

(a) selecting the social expression card for delivery to the recipient according to an occasion, the occasion corresponding to the recipient occasion identification;

(b) selecting the social expression card according to a predetermined user preference; and

(c) facilitating the delivery of the social expression card to the recipient.

18. The method as recited in claim 17 wherein delivery of the social expression card is performed by electronic mail such that the recipient receives a graphical representation of the social expression card and an electronic message on a display device.

19. The method as recited in claim 1, wherein the step of storing data in one or more databases includes the steps of storing card design data representative of the social expression card and storing card selection data associating the social expression card with a recipient.

20. The method recited in claim 1, further comprising the step of selecting a group of recipients to whom to deliver the social expression cards.

21. The method recited in claim 1, further comprising the step of printing the social expression card on a printing device located at a user location.

22. The method recited in claim 1, further comprising the step of printing the social expression card on a printing device remotely located from a user location.

23. The method recited in claim 1, further comprising the step of maintaining recipient order history data to facilitate on-going tracking of information pertaining to user selection and delivery of the social expression cards over time.

24. The method as recited in claim 1, further comprising the steps of storing the social expression card data and storing gift data in one or more databases and linking the gift data to the recipient data to maintain an on-going history of the social expression cards and gifts received over time by the recipients.

25. The method recited in claim 1, further comprising the steps of:

a) selecting a recipient to which the social expression card is to be sent;

b) selecting a send-by-date representing a date by which the social expression card is to be sent to the recipient; and

c) placing a social expression card order so that the social expression card is sent to the recipient at least by the send-by-date.

26. The method recited in claim 25, further comprising the step of sending a gift to the recipient by the send-by-date.

27. The method recited in claim 26, further comprising the step of notifying the user when at least one of the social expression card and a gift has been sent to the recipient.

28. The method recited in claim 27, further comprising the step of notifying the user by sending the user an electronic message.

29. The method recited in claim 25 wherein the social expression card is represented by data entered by the user through the user interface.

30. The method recited in claim 1, further including the step of notifying the user when an occasion for which a social expression card is typically sent is approaching, the notification occurring prior to a date of the occasion.

31. The method recited in claim 30, wherein the step of notifying the user is performed by sending the user an electronic message.

32. A computer program product for causing a computer to provide a user interface to permit a user to direct the management, selection, and delivery of social expression cards, the computer program product comprising:

a) a computer-usable medium having encoded therein

b) a first computer-readable program code to cause the computer to store data, including at least recipient data and social expression card data, in one or more databases;

c) a second computer-readable program code to cause the computer to link at least the recipient data with the social expression card data thereby forming linked data to facilitate on-going management, selection, and delivery of the social expression cards;

d) a third computer-readable program code to cause the computer to provide a user interface to permit the user to access at least a portion of the recipient data and the social expression card data to permit the user to manage, select, and facilitate the delivery of the social expression card to a recipient;

e) a fourth computer-readable program code encoded therein to cause the computer to permit the user to select a recipient to whom the social expression card is to be sent;

f) a fifth computer-readable program code encoded therein to cause the computer to permit the user to select a send-by-date representing a date by which the social expression card is to be sent to the recipient;

g) a sixth computer-readable program code encoded therein to cause the computer to permit the user to place a social expression card order so that the social expression card is sent to the recipient and received by the recipient by the send-by-date, the send-by-date selected to be a predetermined number of days prior to a date of a recipient occasion associated with the recipient; and

h) a seventh computer-readable program code encoded therein to cause the computer to facilitate sending a gift to the recipient by the send-by-date.

33. The computer program product as recited in claim 32, further comprising an eighth computer-readable program code encoded therein to cause the computer to notify the user when at least one of the social expression card and the gift has been sent to the recipient, the step of notifying the user performed by sending the user an electronic message.

34. The computer program product as recited in claim 32, wherein the social expression card is represented by data entered by the user through the user interface.

35. The computer program product as recited in claim 32, further comprising an eighth computer-readable program code encoded therein to cause the computer to graphically display at least a portion of the social expression card data and the recipient data on a display device, the display device providing the user with the user interface through which the user selects the social expression cards to be delivered and manages the on-going delivery of the social expression cards.

36. The computer program product as recited in claim 35, further comprising a ninth computer-readable program code encoded therein to cause the computer to permit the user to design a social expression card by permitting the user to modify the social expression card data.

37. The computer program product as recited in claim 35, further comprising a ninth computer-readable program code encoded therein to cause the computer to permit the user to design a social expression card by permitting the user to enter social expression card data.

38. A computer program product for causing a computer to provide a user interface to permit a user to direct the management, selection, and delivery of social expression cards, the computer program product comprising:

a) a computer-usable medium having encoded therein

b) a first computer-readable program code to cause the computer to store data, including at least recipient data and social expression card data, in one or more databases;

c) a second computer-readable program code to cause the computer to link at least the recipient data with the social expression card data thereby forming linked data to facilitate on-going management, selection, and delivery of the social expression cards,

d) a third computer-readable program code to cause the computer to provide a user interface to permit the user to access at least a portion of the recipient data and the social expression card data, to permit the user to manage, select, and facilitate the delivery of the social expression card to a recipient;

e) a fourth computer-readable program code encoded therein to cause the computer to accept a social expression card order from the user, the social expression card order indicating a user-selected method of delivering the social expression card; and

f) a fifth computer-readable program code encoded therein to cause the computer to facilitate the delivery of the social expression card to the recipient according to the user-selected method.

39. The computer program product as recited in claim 38, further comprising:

a) a sixth computer-readable program code encoded therein to cause the computer to accept one of a recipient name and a recipient address selected by the user;

b) a seventh computer-readable program code encoded therein to cause the computer to accept a social expression card selection determined by the user, the social expression card selection facilitating the sending of a social expression card to the recipient address;

c) an eighth computer-readable program code encoded therein to cause the computer to display an icon on the display device representative of a social expression card order; and

d) a ninth computer-readable program code encoded therein to cause the computer to permit the user to click on the icon to cause the order to be processed and the social expression card to be sent to the recipient address.

40. The computer program product as recited in claim 38, further comprising:

a) a sixth computer-readable program code encoded therein to cause the computer to display a recipient name;

b) a seventh computer-readable program code encoded therein to cause the computer to display an icon representative of a recipient occasion associated with said recipient name; and

c) an eighth computer-readable program code encoded therein to cause the computer to display a graphical representation of an envelope indicating a social expression card status for the recipient occasion associated with the recipient name.

41. The computer program product as recited in claim 38, further comprising a sixth computer-readable program code encoded therein to cause the computer to selectively display at least a portion of the recipient data and the social expression card data, including the linked data, based on a user-selected filter to facilitate displaying a selected portion of the data.

42. The computer program product as recited in claim 38, further comprising a sixth computer-readable program code encoded therein to cause the computer to display at least a portion of the recipient data and the social expression card data, according to a user selected sorting algorithm.

43. The computer program product as recited in claim 38, further comprising a sixth computer-readable program code encoded therein to cause the computer to print the social expression card on a printing device located at a user location.

44. The computer program product as recited in claim 38, further comprising a sixth computer-readable program code encoded therein to cause the computer to print the social expression card on a printing device remotely located from a user location.

45. A computer program product for causing a computer to provide a user interface to permit a user to direct the management, selection, and delivery of social expression cards, the computer program product comprising:

a) a computer-usable medium having encoded therein;

b) a first computer-readable program code to cause the computer to store data, including at least recipient data and social expression card data, in one or more databases;

c) a second computer-readable program code to cause the computer to link at least the recipient data with the social expression card data thereby forming linked data to facilitate on-going management selection, and delivery of the social expression cards;

d) a third computer-readable program code to cause the computer to provide a user interface to permit the user to access at least a portion of the recipient data and the social expression card data, to permit the user to manage, select, and facilitate the delivery of the social expression card to a recipient; and

e) a fourth computer-readable program code encoded therein to cause the computer to link the recipient data and the social expression card data with recipient occasion identification data and recipient order history data, to operatively associate the recipient occasion identification data and the recipient order history data with the social expression card data.

46. A computer program product for causing a computer to provide a user interface to permit a user to direct the management, selection, and delivery of social expression cards, the computer program product comprising:

a) a computer-usable medium having encoded therein;

b) a first computer-readable program code to cause the computer to store data, including at least recipient data and social expression card data, in one or more databases;

c) a second computer-readable program code to cause the computer to link at least the recipient data with the social expression card data thereby forming linked data to facilitate on-going management, selection, and delivery of the social expression cards;

d) a third computer-readable program code to cause the computer to provide a user interface to permit the user to access at least a portion of the recipient data and the social expression card data, to permit the user to manage, select, and facilitate the delivery of the social expression card to a recipient;

e) a fourth computer-readable program code encoded therein to cause the computer to store the social expression card data and gift data; and

f) a fifth computer-readable program code encoded therein to cause the computer to link the gift data to the recipient data to maintain an on-going history of social expression cards and gifts received over time by the recipients.

47. A computer program product for causing a computer to provide a user interface to permit a user to direct the management, selection, and delivery of social expression cards, the computer program product comprising:

a) a computer-usable medium having encoded therein;

b) a first computer-readable program code to cause the computer to store data, including at least recipient data and social expression card data, in one or more databases;

c) a second computer-readable program code to cause the computer to link at least the recipient data with the social expression card data thereby forming linked data to facilitate on-going management, selection, and delivery of the social expression cards;

d) a third computer-readable program code to cause the computer to provide a user interface to permit the user to access at least a portion of the recipient data and the social expression card data, to permit the user to manage, select, and facilitate the delivery of the social expression card to a recipient; and

e) a fourth computer-readable program code encoded therein to cause the computer to notify the user when an occasion for which a social expression card is to be sent is approaching, the notification occurring prior to a date of the occasion.

48. The computer program product as recited in claim 47, further comprising

a fifth computer-readable program code encoded therein to cause the computer to prepare a social expression card for delivery to the recipient according to the occasion and according to a predetermined user preference;

and

a sixth computer-readable program code encoded therein to cause the computer to facilitate the delivery of the social expression card to the recipient.

49. The computer program product as recited in claim 48, further comprising a seventh computer-readable program code encoded therein to cause the computer to deliver the social expression card to the recipient by electronic means.

50. The computer program product as recited in claim 48, wherein the sixth computer-readable program code causes the computer to deliver the social expression card to the recipient by electronic means such that the recipient receives an electronic message, including a graphical representation of the social expression card.

51. A computer system for on-going management, selection, and delivery of social expression cards, the system comprising:

a) storage means for storing data, including at least card recipient data and social expression card data, in one or more databases;

b) linking means coupled to the storage means, for linking the card recipient data with the social expression card data thereby forming linked data to facilitate on-going management of social expression card selection and social expression card delivery;

c) a user interface coupled to the storage means permitting a user to access said at least card recipient data and the social expression card data to permit the user to manage, select, and facilitate the delivery of the social expression card;

d) social expression card order means for accepting a social expression card order from the user, the social expression card order indicating a user-selected method of delivering the social expression card to the recipient; and

e) delivery means responsive to the social expression card order means for facilitating delivery of the social expression card to the recipient according to the user-selected method.

52. The computer system as recited in claim 51, further comprising a display device for graphically displaying at least the card recipient data and the social expression card data, the display device providing the user with the user interface through which the user selects the social expression cards to be delivered and manages the delivery of the social expression cards.

53. The computer system as recited in claim 52, further comprising:

a) first display means for displaying a recipient name on the display device, the recipient name corresponding to the recipient data;

b) second display means for displaying an icon on the display device, the icon representative of a recipient occasion, the recipient occasion associated with the recipient name; and

c) third display means for displaying a graphical representation of an envelope on the display device, the graphical representation indicating a social expression card status for the recipient occasion associated with the recipient name.

54. The computer system as recited in claim 52, wherein the display device is responsive to a user-selected filter to permit selective displaying of a portion of the social expression card data.

55. The computer system as recited in claim 52, wherein the display device displays at least a portion of at least of the recipient data and the social expression card data according to a user-selected sorting algorithm to place the data in a predetermined ordered arrangement.

56. The computer system as recited in claim 51, further comprising a social expression card design means for permitting the user to create a social expression card design by creating social expression card data, the design means providing the computer system with the social expression card data for storage.

57. The computer system as recited in claim 51, further comprising notifying means for notifying the user when an occasion for which a card is to be sent is approaching.

58. The computer system as recited in claim 57 wherein the user is notified by receiving an electronic message.

59. The computer system as recited in claim 57, further comprising:

a) preparing means for preparing a social expression card for delivery to a recipient, the preparing performed according to the occasion and according to a predetermined user preference; and

b) delivery means for delivering the social expression card to the recipient.

60. The computer system as recited in claim 57, wherein the delivery means delivers the social expression card to the recipient by electronic means such that the recipient views the social expression card on a display device.

61. The computer system as recited in claim 51 wherein the social expression card data is stored at an external location and is accessed via a communication link.

62. The computer system as recited in claim 51 including means for permitting the user to add a personal message to the card recipient data.

63. The computer system as recited in claim 51 including means for permitting the user to add a digitized personal signature to the card recipient data.

64. The computer system as recited in claim 51, including means for permitting the user to select a mode of card delivery.

65. The computer system as recited in claim 51, including means for arranging into a list, preselected portions of the card recipient data, the list representing a plurality of preselected recipients to whom cards are to be sent.

66. The computer system as recited in claim 51 wherein the databases are located at a remote computing location.

67. The computer system as recited in claim 66 further including an interactive television device operatively linked to the user interface, the interactive television device permitting the user to access the databases located at the remote computing location.

68. A computer system for on-going management, selection, and delivery of social expression cards, the system comprising:

a) storage means for storing data, including at least card recipient data and social expression card data, in one or more databases;

b) linking means coupled to the storage means, for linking the card recipient data with the social expression card data thereby forming linked data to facilitate on-going management of social expression card selection and social expression card delivery;

c) a user interface coupled to the storage means permitting a user to access said at least card recipient data and the social expression card data to permit the user to manage, select, and facilitate the delivery of the social expression card; and

d) second linking means for linking the card recipient data and the social expression card data with recipient occasion identification and recipient order history data, to associate the recipient occasion identification and the recipient order history data with the social expression card data.

69. The computer system as recited in claim 68, further comprising a printing device located at a user location to print the social expression card.

70. The computer system as recited in claim 68, further comprising a printing device remotely located from a user location to print the social expression card.

71. The computer system as recited in claim 68, further comprising maintenance means for maintaining order history data to facilitate tracking of information pertaining to user selection and delivery of the social expression cards over time.

72. A computer system for on-going management, selection, and delivery of social expression cards, the system comprising:

a) storage means for storing data, including at least card recipient data and social expression card data, in one or more databases;

b) linking means coupled to the storage means, for linking the card recipient data with the social expression card data thereby forming linked data to facilitate on-going management of social expression card selection and social expression card delivery;

c) a user interface coupled to the storage means permitting a user to access said at least card recipient data and the social expression card data to permit the user to manage, select, and facilitate the delivery of the social expression card,

d) second storage means for storing social expression card data and gift data; and

e) second linking means for linking the gift data to the recipient data to maintain an on-going history of social expression cards and gifts received by a recipient over time.

73. A computer system for on-going management, selection, and delivery of social expression cards, the system comprising:

a) a memory configured to store at least card recipient data and social expression card data, in one or more databases;

b) a processor coupled to the memory programmed to link the card recipient data with the social expression card data thereby forming linked data to facilitate on-going management of social expression card selection and social expression card delivery;

c) a user interface coupled to the memory and to the processor, configured to permit a user to access at least a portion of the card recipient data and the social expression card data to permit the user to manage, select, and facilitate the delivery of the social expression card;

d) first display means for displaying a recipient name on the display device, the recipient name corresponding to the recipient data;

e) second display means for displaying an icon on the display device, the icon representative of a recipient occasion, the recipient occasion associated with the recipient name; and

f) third display means for displaying a graphical representation of an envelope on the display device, the graphical representation indicating a social expression card status for the recipient occasion associated with the recipient name.

74. The computer system as recited in claim 73, further comprising a display device for graphically displaying at least the card recipient data and the social expression card data, the display device providing the user with the user interface through which the user selects the social expression cards to be delivered and manages the delivery of the social expression cards.

75. The computer system as recited in claim 74, wherein the display device is responsive to a user-selected filter to permit selective displaying of a portion of the social expression card data.

76. The computer system as recited in claim 74, wherein the display device displays at least a portion of at least the recipient data and the social expression card data according to a user-selected sorting algorithm to place the data in a predetermined ordered arrangement.

77. The computer system as recited in claim 73, further comprising a social expression card design means for permitting the user to create a social expression card design by creating social expression card data, the design means providing the computer system with the social expression card data for storage.

78. The computer system as recited in claim 73, further comprising a printing device located at a user location to print the social expression card.

79. The computer system as recited in claim 73, further comprising a printing device remotely located from a user location to print the social expression card.

80. The computer system as recited in claim 73, wherein the third display means for displaying the graphical representation of the envelope is an envelope icon configured to indicate at least one of status and a degree of urgency associated with the occasion.

81. A computer system for on-going management, selection, and delivery of social expression cards, the system comprising:

a) a memory configured to store at least card recipient data and social expression card data, in one or more databases;

b) a processor coupled to the memory programmed to link the card recipient data with the social expression card data thereby forming linked data to facilitate on-going management of social expression card selection and social expression card delivery;

c) a user interface coupled to the memory and to the processor, configured to permit a user to access at least a portion of the card recipient data and the social expression card data to permit the user to manage, select, and facilitate the delivery of the social expression card; and

d) notifying means for notifying the user when an occasion for which a card is to be sent is approaching.

82. The computer system as recited in claim 81 wherein the user is notified by receiving an electronic message.

83. The computer system as recited in claim 81, wherein the processor is operatively coupled to a personal information device so that data transmitted by the personal information device is added to the card recipient data.

84. The computer system as recited in claim 83, wherein the personal information device is selected from the group of devices consisting of a personal information manager, a personal digital assistant, and an electronic list device.

85. The computer system as recited in claim 81, further including a list containing preselected portions of the card recipient data, the list representing a plurality of preselected recipients for whom cards are to be sent.