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Process for optimizing the effectiveness of a hypertext element

  • US 5,968,125 A
  • Filed: 01/21/1997
  • Issued: 10/19/1999
  • Est. Priority Date: 01/21/1997
  • Status: Expired due to Fees
First Claim
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1. A process for optimizing the effectiveness of a web site having a test web page with a predetermined uniform resource location (URL) and one or more linked web pages, the process comprising the steps of:

  • (a) creating one or more alternate web pages;

    (b) configuring said alternate web pages in effective parallel paths with the test web page;

    (c) distributing requests to said test web page and said one or more alternate web pages according to a predetermined distribution function;

    (d) counting the visits to said one or more linked web pages by way of said test web page and said one or more alternate web pages; and

    (e) replacing said test web page with said alternate page with the largest number of visits to said one or more linked pages.

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