Process for optimizing the effectiveness of a hypertext element

• US 5,968,125 A
• Filed: 01/21/1997
• Issued: 10/19/1999
• Est. Priority Date: 01/21/1997
• Status: Expired due to Fees

• Current Assignee: Intersoft, Inc., Net-Roi, Net.Roi
• Original Assignee: Net Roi
• Inventors: Weaver, Scott D., Garrick, George R.
• Primary Examiner(s): Maung, Zarni
• Assistant Examiner(s): Winder, Patrice L.
• Application Number:
  US08/787,532
• Time in Patent Office: 1,001 Days
• Field of Search: 709/203, 709/219, 709/207, 709/231, 709/224, 709/217, 709/218, 705/10, 395/200.54, 707/501, 707/513
• US Class Current: 709/224
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A process for optimizing the effectiveness of a web site analyzes various hypertext variables of hypertext documents formed from Hyper Text Mark-up Language (HTML) to identify weak links in order to improve compliances with the business objective for the web site. A plurality of alternate hypertext documents are created and placed in parallel paths relative to the original hypertext document according to a predetermined distribution pattern which may be sequential, equal distribution or random distribution, for example. Accesses to the web site are redirected to the alternative hypertext elements transparently. Access logs for each of the alternative hypertext documents are analyzed to determine the most effective alternative hypertext document, according to a predetermined criteria. The most effective hypertext element is then substituted for the original hypertext element in order to improve the effectiveness of the web site.

Claims

1. A process for optimizing the effectiveness of a web site having a test web page with a predetermined uniform resource location (URL) and one or more linked web pages, the process comprising the steps of:

(a) creating one or more alternate web pages;

(b) configuring said alternate web pages in effective parallel paths with the test web page;

(c) distributing requests to said test web page and said one or more alternate web pages according to a predetermined distribution function;

(d) counting the visits to said one or more linked web pages by way of said test web page and said one or more alternate web pages; and

(e) replacing said test web page with said alternate page with the largest number of visits to said one or more linked pages.

2. The process as recited in claim 1, wherein said predetermined distribution function is a sequential function.

3. The process as recited in claim 1, wherein said predetermined distribution function is a random function.

4. The process as recited in claim 1, wherein step (c) comprises the steps of:

(a) receiving requests for the URL for said test web page;

(b) redirecting said requests to the alternate web pages in accordance with a predetermined distribution function.

5. The process as recited in claim 1, further including the step:

(f) repeating steps (a)-(e).

6. A process for directing requests for a test web page having a predetermined universal resource location (URL) comprising the steps of:

(a) providing one or more alternate web pages;

(b) configuring said alternate web pages in parallel paths with said test web page;

(c) distributing requests to said test web page and said alternate pages according to a predetermined distribution function wherein said requests are distributed by redirecting requests from said test web page to the alternate web pages in accordance with a predetermined distribution function.

7. The process as recited in claim 6, wherein said predetermined distribution function is a random function.

8. The process as recited in claim 6, wherein said predetermined distribution function is a sequential function.