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Sponsored information distribution method and apparatus

  • US 5,970,124 A
  • Filed: 06/05/1997
  • Issued: 10/19/1999
  • Est. Priority Date: 06/05/1996
  • Status: Expired due to Term
First Claim
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1. A method of directed advertising using an interactive voice response system, comprising:

  • mapping raw data into a database of standard formats, the raw data including a first type of information and a second type of information, the first type of information consisting of disseminatable information sought by an individual, the second type of information including information that is unique to the individual, including identity information, identifier information and information concerning one or more attributes of the individual,storing a plurality of advertising messages that are in an audio format that is capable of being transmitted over a telephone connection,storing a representation of the first type of information in an audio format that is capable of being transmitted over a telephone connection,selecting from among the plurality of advertising messages at least a first advertising message to transmit first over a telephone connection based on the information concerning the attributes of the individual,receiving a first telephone call from the individual, the telephone call initiated by the individual to obtain the first type of information, the telephone call including having the individual input at least a first piece of input information,determining the identity of the individual by comparing the identity information with the first piece of input information,transmitting the first advertising message to the individual over the telephone connection after determining the identity of the individual, andtransmitting the first type of information to the individual over the telephone connection after playing the first advertising message.

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