Audience rating system for digital television and radio

• US 5,974,299 A
• Filed: 05/27/1998
• Issued: 10/26/1999
• Est. Priority Date: 05/27/1998
• Status: Expired due to Term

• Current Assignee: Nielsen Company (US) LLC (RR Donnelley & Sons Company)
• Original Assignee: Enrico Emilio Massetti
• Inventors: Massetti, Enrico Emilio
• Primary Examiner(s): GRANT, CHRISTOPHER C
• Application Number:
  US09/085,501
• Time in Patent Office: 517 Days
• Field of Search: 455/2, 455/4.2, 455/5.1, 455/6.1, 455/6.2, 455/6.3, 348/1, 348/2, 348/3, 348/4, 348/5, 348/10, 348/12, 348/13
• US Class Current: 725/14
• CPC Class Codes: H04H 60/21 Billing for the use of broadcast information or broadcast-related information
• CPC Class Codes: H04H 60/37 for identifying segments of broadcast information, e.g. scenes or extracting programme ID
• CPC Class Codes: H04H 60/49 for identifying locations
• CPC Class Codes: H04H 60/66 for using the result on distributors' side
• CPC Class Codes: H04N 21/4112 having fewer capabilities than the client, e.g. thin client having less processing power or no tuning capabilities
• CPC Class Codes: H04N 21/4263 involving specific tuning arrangements, e.g. two tuners
• CPC Class Codes: H04N 21/434 Disassembling of a multiplex stream, e.g. demultiplexing audio and video streams, extraction of additional data from a video stream; Remultiplexing of multiplex streams; Extraction or processing of SI; Disassembling of packetised elementary stream demultiplexing of data packets for data networks, e.g. RTP/UDP H04L65/00
• CPC Class Codes: H04N 21/44222 Analytics of user selections, e.g. selection of programs or purchase activity monitoring of user selections in data processing systems G06F11/34; arrangements for monitoring the user's behaviour or opinions in broadcast systems H04H60/33

Abstract

An audience rating system for digital television and radio, using identification codes in control streams of time-multiplexed digital transmissions. When a television set or radio, that is being monitored pursuant to the system, is turned on and tuned into a channel, and each time that the channel is changed, an identification code for each audio, video or auxiliary digital stream of the channel is extracted from the control stream, and recorded along with the time. The time is also recorded when the television set or radio is turned off. This data makes it possible to determine what stations, channels, and programs members of the audience being monitored are watching or listening to at any particular time. In the first preferred embodiment, the multiplexed digital transmission is received separately by the television set or radio (or an attached IRD) and a meter connected to it. The meter compares digital streams of the channel being received by the television set or radio with digital streams of each of the channels in the multiplexed digital transmission, until it finds a match. In the second preferred embodiment, the meter does not receive the multiplexed digital transmission separately, but has access to elementary streams extracted from the transmission by an IRD, and extracts identification codes for the channels being received from their elementary streams. The elementary stream may be accessed through an auxiliary connector in a digital decoder, through an access control card connector, or through soldering electrical connections to internal points in the IRD.

Claims

1. An audience rating system for digital television and radio, comprising the steps of:

extracting at least one identification code for at least one digital stream of a first channel, from a control stream of a multiplexed digital transmission, when reception of the first channel by a receiver begins;

recording at least one identification code extracted and thus time reception of the first channel begins;

extracting at least one identification code for at least one digital stream of any subsequent channel, from the control stream of the multiplexed digital transmission, when reception of the subsequent channel by the receiver begins;

recording at least one identification code extracted and the time reception of the subsequent channel begins; and

recording the time that reception by the receiver is ended.

2. An audience rating system for digital television and radio according to claim 1, wherein the multiplexed digital transmission is received separately by the receiver and by a meter;

when the receiver is turned on, and when the channel that the receiver is tuned to is changed, the meter compares digital streams of the channel that the receiver is tuned to, to digital streams of each of the channels in the multiplexed digital transmission, until it finds a match and extracts at least one identification code for at least one digital stream of the channel from the control stream, and records the identification code along with the time; and

when reception by the receiver is ended, the meter records the time.

3. An audience rating system for digital television and radio according to claim 2, wherein a plurality of multiplexed digital transmissions can be received at different frequencies;

when the receiver is turned on, the meter records a first frequency received, and the time reception of the first frequency begins; and

when the frequency received is changed, the meter records any subsequent frequency received, and the time reception of the subsequent frequency begins.

4. An audience rating system for digital television and radio according to claim 2, wherein the multiplexed digital transmission is transmitted by electromagnetic radiation.

5. An audience rating system for digital television and radio according to claim 2, wherein the multiplexed digital transmission is transmitted by electricity.

6. An audience rating system for digital television and radio according to claim 2, wherein data recorded by the meter are stored in a memory unit of the meter.

7. An audience rating system for digital television and radio according to claim 2, wherein data recorded by the meter are transmitted to a computer.

8. An audience rating system for digital television and radio according to claim 1, wherein

when the receiver is turned on, and when the channel that the receiver is tuned to is changed, an elementary stream is extracted from the multiplexed digital transmission, the elementary stream is passed to a meter, the meter extracts at least one identification code from the elementary stream, and the meter records the identification code along with the time;

and

when reception by the receiver is ended, the meter records the time.

9. An audience rating system for digital television and radio according to claim 8, wherein the control stream is accessed by the meter through an auxiliary connector in a digital decoder.

10. An audience rating system for digital television and radio according to claim 8, wherein the control stream is accessed by the meter through an access control card connector.

11. An audience rating system for digital television and radio according to claim 8, wherein a plurality of multiplexed digital transmissions can be received at different frequencies;

when the receiver is turned on, the meter records a first frequency received, and the time reception of the first frequency begins; and

when the frequency received is changed, the meter records any subsequent frequency received, and the time reception of the subsequent frequency begins.

12. An audience rating system for digital television and radio according to claim 8, wherein the multiplexed digital transmission is transmitted by electromagnetic radiation.

13. An audience rating system for digital television and radio according to claim 8, wherein the multiplexed digital transmission is transmitted by electricity.

14. An audience rating system for digital television and radio according to claim 8, wherein data recorded by the meter are stored in a memory unit of the meter.

15. An audience rating system for digital television and radio according to claim 8, wherein data recorded by the meter are transmitted to a computer.

16. An apparatus for audience rating of digital television and radio according to claim 1, wherein

when the receiver is turned on, and when the channel that the receiver is tuned to is changed, an elementary stream is extracted from the multiplexed digital transmission, the elementary stream is passed to a meter, the meter extracts at least one identification code from the elementary stream, and the meter records the identification code along with the time;

and

when reception by the receiver is ended, the meter records the time.

17. A system for recording reception of pay programs on digital television and radio, comprising the steps of:

extracting at least one identification code for at least one digital stream of a first channel, from a control stream of a multiplexed digital transmission, when reception of the first channel by a receiver begins;

recording at least one identification code extracted and the time reception of the first channel begins;

extracting at least one identification code for at least one digital stream of any subsequent channel, from the control stream of the multiplexed digital transmission, when reception of the subsequent channel by the receiver begins;

recording at least one identification code extracted and the time reception of the subsequent channel begins; and

recording the time that reception by the receiver is ended.

18. An apparatus for audience rating of digital television and radio, comprising:

means for extracting at least one identification code for at least one digital stream of a first channel, from a control stream of a multiplexed digital transmission, when reception of the first channel by a receiver begins;

means for recording at least one identification code extracted and the time reception of the first channel begins;

means for extracting at least one identification code for at least one digital stream of any subsequent channel, from the control stream of the multiplexed digital transmission, when reception of the subsequent channel by the receiver begins;

means for recording at least one identification code extracted and the time reception of the subsequent channel begins; and

means for recording the time that reception by the receiver is ended.

19. An apparatus for audience rating of digital television and radio according to claim 18, wherein the multiplexed digital transmission is received separately by the receiver and by a meter;

when the receiver is turned on, and when the channel that the receiver is tuned to is changed, the meter compares digital streams of the channel that the receiver is tuned to, to digital streams of each of the channels in the multiplexed digital transmission, until it finds a match and extracts at least one identification code for at least one digital stream of the channel from the control stream, and records the identification code along with the time; and

when reception by the receiver is ended, the meter records the time.

20. An apparatus for audience rating system of digital television and radio according to claim 19, wherein a plurality of multiplexed digital transmissions can be received at different frequencies;

when the receiver is turned on, the meter records a first frequency received, and the time reception of the first frequency begins; and

when the frequency received is changed, the meter records any subsequent frequency received, and the time reception of the subsequent frequency begins.