Apparatus and method for generating product coupons in response to televised offers

• US 5,978,013 A
• Filed: 02/05/1996
• Issued: 11/02/1999
• Est. Priority Date: 05/24/1994
• Status: Expired due to Term

• Current Assignee: NCH Marketing Services Incorporated (MX Holdings One LLC)
• Original Assignee: Nuworld Marketing Ltd.
• Inventors: Kulakowski, Robert T., Jones, Charles P.
• Primary Examiner(s): FLYNN, NATHAN J
• Application Number:
  US08/595,472
• Time in Patent Office: 1,366 Days
• Field of Search: 348/1, 348/2, 348/3, 348/5, 348/6, 348/12, 348/10, 348/14, 348/465, 348/473, 453/24.2, 453/6.3
• US Class Current: 725/23
• CPC Class Codes: G06Q 20/306 using TV related infrastructures external card used for payment with client device H04N21/4185
• CPC Class Codes: G06Q 20/387 Payment using discounts or coupons relating to marketing G06Q30/02
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04H 20/103 Transmitter-side switching
• CPC Class Codes: H04H 20/28 Arrangements for simultaneous broadcast of plural pieces of information
• CPC Class Codes: H04H 60/39 for identifying broadcast space-time use of Electronic Programme Guides H04H60/72
• CPC Class Codes: H04H 60/63 for services of sales data processing systems or methods specially adapted for electronic commerce G06Q30/00
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8586 by using a URL processing chained hypermedia data for information retrieval G06F16/94; information retrieval from the Internet by using URLs G06F16/955; URL in broadcast information H04H20/93; Web-based protocols H04L67/02
• CPC Class Codes: H04N 7/088 the inserted signal being digital

Abstract

Coupon information is stored in a memory at a cable television station. The cable television station may simultaneously transmit multiple video signals, each representing different sources of television programming, over multiple television channels on the cable network. The video signal may at times, such as during a product advertisement or other offer, include an embedded coupon identifier. A coupon subsystem at the cable television station monitors each video signal and retrieves coupon information from a database when it detects a corresponding embedded coupon identifier and embeds the coupon information into the video signal before transmitting it. Coupon information may be embedded using teletext standards. A subscriber unit at the television viewer'"'"'s site receives the television signal and includes a teletext decoder that extracts the coupon information. The television programming aurally or visually alerts the viewer that a coupon may be generated. If the viewer actuates an input device, such as a button on a television remote control, a printer generates a coupon bearing the coupon information. The coupon may have an anti-counterfeiting stripe. The subscriber unit may keep track of the coupons printed and prevent the user from printing those coupons again.

Claims

1. A system for transmitting token information embedded in a video signal from a first location to a second location remote from said first location, the system comprising:

a data storage medium at said first location, said token information stored in said data storage medium;

a detector at said first location for monitoring a video signal to detect a token identifier embedded in said video signal;

a controller at said first location for retrieving token information from said data storage medium in response to detection of said embedded token identifier, said token information corresponding to said embedded token identifier, said controller embedding said token information in said video signal;

a receiver at said second location for receiving a video signal having embedded token information transmitted from said first location;

an output device at said second location; and

a controller at said second location for reading embedded token information from said video signal and outputting a token having said token information via said output device in response to detection of said embedded token information.

2. The system for transmitting token information recited in claim 1, further comprising:

a user input device at said second location; and

wherein said controller outputs a token having said token information via said output device in response to detection of said embedded token information and in response to a user input signal.

3. The system for transmitting token information recited in claim 1, wherein said controller at said first location embeds token information in said video signal in teletext format.

4. The system for transmitting token information recited in claim 3, wherein said detector detects a token identifier embedded in said video signal in closed-captioning format.

5. The system for transmitting token information recited in claim 1, further comprising:

a verification memory at said second location; and

verification memory controlling means in said controller at said second location for storing in said verification memory identifying information corresponding to tokens that said controller outputs and for outputting only tokens not having corresponding identifying information stored in said verification memory.

6. The system for transmitting token information recited in claim 5, wherein said verification memory controlling means circularly stores in said verification memory identifying information corresponding to only a predetermined number of tokens.

7. The system for transmitting token information recited in claim 6, wherein said verification memory is non-volatile.

8. The system for transmitting token information recited in claim 1, further comprising:

a token memory at said second location; and

token memory controlling means in said controller at said second location for storing in said token memory token information read from said video signal.

9. The system for transmitting token information recited in claim 8, wherein said controller at said second location comprises timing means for deleting said token information after a predetermined time interval.

10. The system for transmitting token information recited in claim 1, wherein said controller at said second location autonomously outputs tokens.

11. The system for transmitting token information recited in claim 10, wherein said controller at said second location autonomously outputs tokens at random times.

12. The system for transmitting token information recited in claim 1, wherein:

said output device is a printer; and

said token in a product coupon.

13. A method for transmitting token information embedded in a video signal from a first location to a second location remote from said first location, the method comprising the steps of:

providing a data storage medium at said first location, said token information stored in said data storage medium;

detecting a token identifier embedded in said video signal at said first location;

retrieving token information at said first location from said data storage medium in response to detection of said embedded token identifier, said token information corresponding to said embedded token identifier;

embedding said token information in said video signal at said first location;

receiving a video signal at said second location having embedded token information transmitted from said first location; and

reading embedded token information from said video signal and outputting a token having said token information at said second location in response to detection of said embedded token information.

14. The method for transmitting token information recited in claim 13, wherein said reading and outputting step comprises reading embedded token information from said video signal and outputting a token having said token information via said output device in response to detection of said embedded token information and in response to a user input signal.

15. The method for transmitting token information recited in claim 13, wherein said embedding step comprises embedding token information in said video signal in teletext format.

16. The method for transmitting token information recited in claim 15, wherein said detecting step comprises detecting a token identifier embedded in said video signal in closed-captioning format.

17. The method for transmitting token information recited in claim 13, further comprising the steps of:

comparing token information stored in a verification memory to token information corresponding to a token selected by a user to determine whether a token having said token information has been output; and

outputting a token if said token has not been output.

18. The method for transmitting token information recited in claim 13, further comprising the step of storing in a token memory token information read from said video signal.

19. The method for transmitting token information recited in claim 18, further comprising the step of deleting said token information after a predetermined time interval.

20. The method for transmitting token information recited in claim 13, comprising the step of autonomously outputting tokens.

21. The method for transmitting token information recited in claim 20, wherein said step of autonomously outputting tokens comprises autonomously outputting tokens at random times.