Interactive computerized methods and apparatus for conducting an incentive awards program

• US 5,983,196 A
• Filed: 12/18/1996
• Issued: 11/09/1999
• Est. Priority Date: 12/19/1995
• Status: Expired due to Fees

• Current Assignee: Aspen Marketing Services, Inc. (Alliance Data Systems Corporation)
• Original Assignee: Phoneworks, Inc.
• Inventors: Wendkos, Brad
• Primary Examiner(s): MacDonald, Allen R.
• Assistant Examiner(s): Kanof, Pedro R.
• Application Number:
  US08/768,461
• Time in Patent Office: 1,056 Days
• Field of Search: 273/138, 273/439, 364/408, 364/401, 364/407, 364/406, 364/479, 206/81, 395/606, 395/214
• US Class Current: 705/14.14
• CPC Class Codes: G06Q 10/0633 Workflow analysis
• CPC Class Codes: G06Q 20/20 Point-of-sale [POS] network systems
• CPC Class Codes: G06Q 20/204 comprising interface for record bearing medium or carrier for electronic funds transfer or payment credit
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0209 Incentive being awarded or redeemed in connection with the playing of a video game
• CPC Class Codes: G06Q 30/0212 Chance discounts or incentives
• CPC Class Codes: G06Q 30/0217 involving input on products or services in exchange for incentives or rewards
• CPC Class Codes: G06Q 30/0223 based on inventory
• CPC Class Codes: G06Q 30/0225 Avoiding frauds
• CPC Class Codes: G06Q 30/0235 constrained by time limit or expiration date
• CPC Class Codes: G06Q 30/0236 Incentive or reward received by requiring registration or ID from user
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 40/00 Finance; Insurance; Tax strategies; Processing of corporate or income taxes
• CPC Class Codes: H04M 3/493 Interactive information services, e.g. directory enquiries ; Arrangements therefor, e.g. interactive voice response [IVR] systems or voice portals

Abstract

A computer implemented system awards promotional incentives. A participant in the awards system calls or connects to an interactive platform for registering and/or redeeming credits preferably described in uniquely identified certificates. In a telephone environment, the interactive platform is connected to a toll free telephone number where a participant'"'"'s call is handled by a computer controlled voice response unit. In a computer network environment, a computer user connects to the interactive platform over the network. The participant receives awards credits based on the unique identification of certificates. Award credits for a participant are accumulated in a stored record associated with the participant until redeemed. Award credits can also be acquired as an instant winner based on a random or algorithmic selection of callers to receive such credits. Awards include electronic prizes such as free long distance telephone time, electronic cash and/or service credits. Connection to the interactive platform may occur during execution of an application program such as an electronic game or electronic shopping.

Claims

1. Computer apparatus for carrying out a promotional awards program, comprising:

a. a processor;

b. a memory medium accessible by said processor;

c. a database stored on said memory medium, said database including information about participants in said program and information about how calls from a participant will be handled based on information about said participants; and

d. the promotional awards program stored on said memory medium including;

Greet\PIN module means for greeting the participant and optionally for receiving a personal identification number from the participant for validation;

Select Menu means for announcing to the participant remaining long distance time available and for one of prompting the participant to use some of the existing time, to add credits with a new certificate and to exit the system;

Certificate Number means for adding credits to a certificate, and for determining whether a certificate has been used;

Speech Balance means for announcing a number of credits accumulated by the participant in a participant record stored in said database and at least one award associated therewith;

Award Redemption for redeeming the credits of the participant for the at least one award to be awarded to the participant;

Promotional Message means for announcing one of a plurality of different promotional messages responsive to a predetermined index;

Polling means for presenting questions to the participant that are designed to permit a dialed response correlated with the questions;

Instant Win means for reading the participant record in said database a number of next instant win credits;

Name Capture means for capturing name and address information concerning the participant; and

Goodbye means for playing a parting message to the participant after the promotional awards program has been completed.

2. The computer apparatus of claim 1, in which said data base also includes information about awards.

3. The computer apparatus of claim 1, in which said data base also includes information about personal identification numbers.

4. The computer apparatus of claim 1, in which said data base also includes information about certificates.

5. The computer apparatus of claim 1, in which said processor is configured to request name and address from participants based on information about participants stored in said database.

6. The computer apparatus of claim 1, in which said processor is configured to provide participants with an award based on information contained in said database.

7. The computer apparatus of claim 6, in which said processor is configured to provide participants with awards in quantities and value which are under the control of a sponsor of said promotional program.

8. The computer apparatus of claim 6, in which said processor is configured to provide participants with awards with a controlled geographical distribution.

9. The computer apparatus of claim 1, in which said processor is configured to distribute awards which are electronically deliverable awards.

10. The computer apparatus of claim 9 in which at least one electronically deliverable award is access to long distance telephone service.

11. The computer apparatus of claim 9 in which at least one electronically deliverable award is an electronic transfer of cash.

12. The computer apparatus of claim 9 in which at least one electronically deliverable award is an electronic transfer of a credit.

13. The computer apparatus of claim 1, in which said processor is configured to provide messages to a participant in response to a participant'"'"'s call.

14. The computer apparatus of claim 13 in which the content of said messages for a particular call depends on information stored in said database.

15. The computer apparatus of claim 1, in which said processor is configured to provide one or more polling queries to a participant in response information contained in said database.

16. The computer apparatus of claim 15 in which said queries are selected from a pool of queries based on information contained within said database.

17. A system according to claim 1, wherein said Polling means further provides individualized customization of polling queries directed to the participant to control presentation of information to the participant including predetermined products which the polling queries indicate the participant is likely to be interested in.

18. A system according to claim 17, wherein the polling queries includes whether the participant has any children, and when the participant responds with no children, then any subsequent polling queries relating to children or children products are excluded from presentation to the participant, and when the participant responds with children, then any subsequent polling queries relating to the children or the children products are presented to the participant.

19. In a computer apparatus for carrying out a promotional awards program, including a processor, a memory medium accessible by said processor, and a database stored on said memory medium, said database including information about participants in said program and information about how calls from a participant will be handled based on information about said participants, a method of executing a promotional awards program, comprising at least one of the sequential, nonsequential, and sequence independent steps of:

(a) greeting the participant and optionally receiving a personal identification number from the participant for validation;

(b) announcing to the participant remaining long distance time available and one of prompting the participant to use some of the existing time, to add credits with a new certificate and to exit the system;

(c) adding credits to a certificate, and determining whether a certificate has been used;

(d) announcing a number of credits accumulated by the participant in a participant record stored in said database and at least one award associated therewith;

(e) redeeming the credits of the participant for the at least one award to be awarded to the participant;

(f) announcing one of a plurality of different promotional messages responsive to a predetermined index;

(g) presenting questions to the participant that are designed to permit a dialed response correlated with the questions;

(h) reading the participant record in said database a number of next instant win credits;

(i) capturing name and address information concerning the participant; and

(j) playing a parting message to the participant after the promotional awards program has been completed.