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Variable margin pricing system

  • US 5,987,425 A
  • Filed: 10/10/1997
  • Issued: 11/16/1999
  • Est. Priority Date: 02/28/1995
  • Status: Expired due to Fees
First Claim
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1. A method implemented by a computer and associated printer for preparing retail price labels, the labels providing a visual indication of retail prices for products to which the labels are to be affixed or located proximate, the retail prices being generated using variable margins based on customer price sensitivity for the corresponding products, comprising the steps executed by the computer of:

  • receiving a plurality of labels;

    receiving electronic information identifying a plurality of products and customer price sensitivity for the products, electric product cost information including a cost for each of the products, and a logical relationship between margins and the customer price sensitivity for the products;

    electronically assigning varying margins to the products based on the logical relationship between margins and the customer price sensitivity for the products;

    electronically generating retail prices for the products, as determined by the cost information and the assigned margins for the corresponding products; and

    printing the generated retail prices on the plurality of labels.

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