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Advertising device and method for use at point of sale

  • US 5,992,888 A
  • Filed: 01/16/1998
  • Issued: 11/30/1999
  • Est. Priority Date: 01/16/1998
  • Status: Expired due to Fees
First Claim
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1. A method for displaying advertising materials to a potential purchaser coincident with the potential making of a financial transaction by the purchaser, the method comprising the steps of:

  • a) identifying a group of purchasers having a common interest in a particular market;

    b) selecting a group of businesses which desire to access the group of purchasers for advertising purposes;

    c) producing at least one transaction recording card having a format for making a record of a financial transaction associated with the purchaser;

    d) placing the advertising material on the recording card in a format which may be viewed by the purchaser at a time and place of making the record of the financial transaction, said advertising material being representative of at least one business selected from the group of businesses; and

    e) providing means for attachment of the transaction recording card and associated advertising material to a financial transaction card which can be carried by the purchaser.

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