Advertising device and method for use at point of sale

• US 5,992,888 A
• Filed: 01/16/1998
• Issued: 11/30/1999
• Est. Priority Date: 01/16/1998
• Status: Expired due to Fees

• Current Assignee: Vaughn W. North
• Original Assignee: Vaughn W. North
• Inventors: North, Vaughn W., Johnson, Kent R., Garrett, G. O'Brien
• Primary Examiner(s): Fridie, Jr., Willmon
• Assistant Examiner(s): Henderson, Mark T.
• Application Number:
  US09/007,945
• Time in Patent Office: 683 Days
• Field of Search: 235/375, 235/383, 283/56, 283/57, 705/14, 705/40
• US Class Current: 283/56
• CPC Class Codes: B42D 15/0053 Forms specially designed for commercial use, e.g. bills, receipts, offer or order sheets, coupons
• CPC Class Codes: G06Q 20/102 Bill distribution or payments
• CPC Class Codes: G06Q 30/0238 at point-of-sale [POS]
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0249 based upon budgets or funds
• CPC Class Codes: G06Q 30/0268 at point-of-sale [POS]
• CPC Class Codes: G09F 3/0288 Labels or tickets consisting of more than one part, e.g. with address of sender or other reference on separate section to main label; Multi-copy labels

Abstract

A device and method for displaying advertising materials to a potential purchaser coincident with the making of a financial transaction by the purchaser. The device comprises at least one transaction recording card sized to attach to and conform to dimensions of a standard credit or debit card and includes a format for making a record of a transaction associated with the purchaser. Third party advertising material is placed on the recording card in a format which may be viewed by the purchaser at a time and place of making the record of the transaction. The method comprises the steps of a) identifying a group of purchasers having a common interest in a particular market; b) selecting a group of businesses which desire to access the group of purchasers for third party advertising purposes; c) producing at least one transaction recording card having a format for making a record of a financial transaction associated with the purchaser; d) placing the advertising material on the recording card in a format which may be viewed by the purchaser at a time and place of making the record of the financial transaction, and e) providing means for attachment of the transaction recording card and associated advertising material to a financial transaction card which can be carried in a wallet of the purchaser.

Claims

1. A method for displaying advertising materials to a potential purchaser coincident with the potential making of a financial transaction by the purchaser, the method comprising the steps of:

a) identifying a group of purchasers having a common interest in a particular market;

b) selecting a group of businesses which desire to access the group of purchasers for advertising purposes;

c) producing at least one transaction recording card having a format for making a record of a financial transaction associated with the purchaser;

d) placing the advertising material on the recording card in a format which may be viewed by the purchaser at a time and place of making the record of the financial transaction, said advertising material being representative of at least one business selected from the group of businesses; and

e) providing means for attachment of the transaction recording card and associated advertising material to a financial transaction card which can be carried by the purchaser.

2. A method as defined in claim 1, wherein the step of producing the transaction recording card comprises the more specific steps of printing on the recording card (i) a record format for entering purchase data representing point of sale purchase transactions and (ii) business information about a third party business for concurrent viewing by persons at the point of purchase.

3. A method as defined in claim 2, comprising the more specific step of printing business information which includes a company name and logo which provides a visual association of the purchaser with the third party business.

4. A method as defined in claim 2, further comprising the step of providing a separable coupon as part of the recording card for enabling the potential purchaser to redeem the separable coupon for additional value from the third party business.

5. A method as defined in claim 4, further comprising the step of developing marketing and demographic data regarding potential purchasers based on redemption of the coupon.

6. A method as defined in claim 1, wherein the step of producing the at least one transaction recording card includes the step of preparing a format for making a record of financial transactions associated with a card selected from the group consisting of credit cards, debit cards, smart cards, phone cards, gas cards, cash cards, incentive cards, and health cards.

7. A method as defined in claim 1, wherein the step of producing the at least one transaction recording card includes the step of preparing a format for entering data associated with a calendar and appointment system.

8. A method as defined in claim 1, wherein the step of producing the at least one transaction recording card includes the step of preparing a format for entering shopping list items as a reminder for future purchasing activity.

9. A method as defined in claim 1, wherein the step of producing the at least one transaction recording card includes the step of preparing a format for entering reminder notes.

10. A method as defined in claim 1, wherein the step of providing means for attachment comprises the more specific step of providing identification of a folding line for folding the recording card against itself to form a pocket for insertion of the transaction card within the recording card.

11. A method for advertising on behalf of third party businesses which allows a potential customer to continuously carry advertising information which is automatically displayed to the potential customer at a point of sale, said method comprising the steps of:

a) selecting a plurality of transaction recording cards attachable to a financial transaction card for carrying in a pocket of a purchaser, said recording cards having a format for entering transaction data occurring at the point of sale based on use of the financial transaction card;

b) identifying a group of potential customers which are likely to have an interest in products and services of the third party businesses;

c) placing advertising material on the recording cards which represents the third party businesses;

d) assembling the plurality of recording cards in a package combining the convenience of (i) a recording format to be used by the potential customers in making general financial transactions, said format providing the potential customers with an incentive to regularly carry and use the recording cards, and (ii) focused advertising specifically directed to the potential customers of the third party businesses which is displayed automatically by the mere use of the transaction recording card with any purchase made by the potential customer using the attached financial transaction card; and

e) distributing the package of recording cards to the group of potential customers.

12. A method as defined in claim 11, wherein the step of placing advertising material on the recording cards comprises the more specific step of selecting priority positions on respective recording cards based on potential advertising exposure and assigning different commercial value to the respective priority positions.

13. A method as defined in claim 12, wherein the step of assembling the plurality of recording cards in a package includes the step of assigning priority positions to a sequence of recordings cards which form the package, a highest priority position being assigned to a first recording card placed at a top position in the package and lower positions receiving successively lesser value.

14. A method as defined in claim 11, wherein the step of placing advertising material on the recording cards comprises the more specific step of printing businesses information which includes a company name and logo for providing visual association of the potential customers with the third party business.

15. A method as defined in claim 11, further comprising the step of providing a separable coupon as part of the recording card for enabling the potential purchaser to redeem the coupon for additional value from the third party businesses.

16. A method as defined in claim 11, wherein the step of selecting the transaction recording cards includes the step of preparing a format for making a record of financial transaction associated with a card selected from the group consisting of credit cards, debit cards, smart cards, phone cards, gas cards, incentive cards, cash cards and health cards.

17. A method for displaying advertising information representing third party businesses at a point of sale between a customer and a merchant, said method comprising the steps of:

a) attaching a transaction recording card with applied advertising information regarding a third party business to a financial transaction card, said recording card having substantially common dimensions with the transaction card when in an attached configuration to permit insertion within a card pocket;

b) inserting the attached recording card and transaction card within the pocket;

c) removing the attached recording card and transaction card from the pocket for making a purchase at the point of sale while concurrently displaying the applied advertising information with a first viewing orientation;

d) separating the recording card from the transaction card for processing of the transaction card for payment with respect to the purchase, while concurrently displaying the applied advertising information with a second viewing orientation;

e) entering purchase data on the recording card, while concurrently displaying the applied advertising information with a third viewing orientation;

f) attaching the recording card to the transaction card, while concurrently displaying the applied advertising information with a fourth viewing orientation;

g) reinserting the attached recording card and transaction card within the pocket pending further use at a future point of sale.

18. A method as defined in claim 17, wherein the step of attaching a transaction recording card includes the step of selecting a recording card having advertising material including a company name and logo which provides visual association of the potential customer with the third party business.

19. A method as defined in claim 17, further comprising the step of removing a separable coupon from the recording card for enabling the potential purchaser to redeem the coupon for additional value from the third party business.

20. A method as defined in claim 17, wherein the step of attaching the transaction recording cards comprises the more specific step of attaching the recording card to a financial transaction card selected from the group consisting of credit cards, debit cards, smart cards, phone cards, gas cards, rental cards, incentive cards, health cards and cash cards.

21. A method for displaying advertising information representing third party businesses at a point of sale between a customer and a merchant, said method comprising the steps of;

a) attaching a transaction recording card with applied advertising information regarding a third party business to a financial transaction card, said recording card having width dimensions no larger than the transaction card when in an attached configuration to permit insertion within a card pocket;

b) inserting the attached recording card and transaction card within the pocket;

c) removing the attached recording card and transaction card from the pocket for making a purchase at the point of sale while concurrently displaying the applied advertising information with a first viewing orientation;

d) processing the transaction card for payment with respect to the purchase, while concurrently displaying the applied advertising information with a second viewing orientation;

e) entering purchase data on the recording card, while concurrently displaying the applied advertising information with a third viewing orientation; and

f) reinserting the attached recording card and transaction card within the pocket pending further use at a future point of sale.

22. A device for displaying third party advertising materials to a potential purchaser, as well as to other persons in immediate vicinity, coincident with making a financial transaction by the purchaser, the device comprising:

at least one transaction recording card sized to attach to and conform to dimensions of a standard credit or debit card and having a format for making a record of a transaction associated with the purchaser;

third party advertising material placed on the recording card in a format which may be viewed by the purchaser at a time and place of making the record of the transaction, said advertising material being representative of at least one business which has no association with a sponsor or supplier of the credit or debit card; and

means for attachment of the transaction recording card and associated advertising material

to a transaction card which can be carried by the purchaser.

23. A device as defined in claim 22, further comprising a separable coupon as part of the recording card for enabling the potential purchaser to redeem the coupon for additional value.

24. A device defined in claim 22, wherein the at least one transaction recording card includes a format for making a record of transactions associated with a transaction card selected from the group consisting of credit cards, debit cards, smart cards, phone cards, gas cards, cash cards, incentive cards, and health cards.

25. A device as defined in claim 24, further comprising a transaction card removably attached to the recording card.

26. A device as defined in claim 22, further comprising and assembly of recording cards in a package combining the convenience of (i) a recording format to be used by the potential customers in making general financial transactions, said format providing the potential customers with an incentive to regularly carry and use the recording cards, and (ii) focused advertising specifically directed to the potential customers of the third party businesses which is displayed automatically by the mere use of the transaction recording card with any purchase made by the potential customer using the attached financial transaction card.

27. A device as defined in claim 26, wherein the assembly of recording cards are stacked in differing priority positions based on potential advertising exposure defining different commercial advertising value.

28. A device as defined in claim 27, wherein the assembly of recording cards comprise a stack of cards having advertising priority positions according to a sequence with a highest priority position being assigned to a first recording card placed at a top position in the stack of cards and lower positions having successively lesser value.