Remote electronic information display system for retail facility

• US 5,995,015 A
• Filed: 11/04/1996
• Issued: 11/30/1999
• Est. Priority Date: 05/16/1989
• Status: Expired due to Term

• Current Assignee: Electronic Advertising Solutions Innovators Incorporated
• Original Assignee: Electronic Advertising Solutions Innovators Incorporated
• Inventors: Bird, E. Frederick, Goff, Milton L., DeTemple, William C., Abell, Peter
• Primary Examiner(s): Tkacs, Stephen R.
• Application Number:
  US08/740,859
• Time in Patent Office: 1,121 Days
• Field of Search: 705/1, 705/14, 705/16, 705/21, 705/26, 705/27, 705/28, 340/825.36, 340/825.37, 340/825.44, 340/825.49, 340/825.52, 340/825.53, 235/375, 235/383
• US Class Current: 340/5.9
• CPC Class Codes: G06K 17/0022 arrangements or provisious for transferring data to distant stations, e.g. from a sensing device "transfer between computer elements G06F13/00 "; data-transmission H04L
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G07G 1/145 PLU-management

Abstract

A system for communicating between a store computer and locations in the les of a retail facility. A hard wired grid connects the store computer to a plurality of transceivers located in zones throughout the facility and the transceivers establish a wireless link to the locations. One embodiment is a product information display system in which the locations are fixed information display terminals, such as price displaying shelf tags. Another embodiment is an item tracking system, in which the locations are movable shopping carts or baskets.

Claims

1. A communication system for a retail sales establishment comprising:

a central store computer;

a grid of infrared terminals having different fields of view distributed above the establishment collectively to cover the establishment;

hardwired means for coupling the computer to the grid terminals;

a plurality of movable, shopping carts distributed throughout the establishment;

a remote infrared terminal mounted on each shopping cart to form an infrared link with the grid terminals;

first means for transmitting between the remote terminals and the grid terminals infrared signals including a first address field, the first address field containing the addresses unique to each remote terminal;

second means for transmitting between the grid terminals and the computer via the hardwired means electrical signals including the first address field and a second address field, the second address field containing addresses unique to each grid terminal;

one or more POS terminals;

means for transmitting a shopping cart identification signal including the first address field to the one or more POS terminals at checkout time;

means for transmitting product purchase information and the shopping cart identification signal from the one or more POS terminals to the computer; and

means for programming the computer to process the product purchase information, the first and second addresses, and the shopping cart identification signal to create a purchaser profile file.

2. The communication system of claim 1, in which the grid terminals comprise transmitters, the remote terminals comprise receivers that selectively process infrared signals responsive to the addresses in the first address field, the second transmitting means transmits from the computer to the grid terminals electrical signals including the first and second field, and the first transmitting means transmits infrared signals from selected grid terminals to the remote terminals responsive to the addresses in the second address field so infrared transmission only takes place to regions of the establishment where the remote terminals corresponding to the addresses in the first field are located.

3. The communication system of claim 1, in which the grid terminals comprise receivers, the remote terminals comprise transmitters, the first transmitting means transmits from the remote terminals to the grid terminals in the fields of view of the remote terminals infrared signals including addresses in the first address field that identify the transmitting remote terminals, and the second transmitting means transmits from the grid terminals to the computer electrical signals including the addresses received from the remote terminals in the first field and the addresses that identify the transmitting grid terminals in the second field.

4. The communication system of claim 3, additionally comprising means for processing the electrical signals transmitted to the computer to track movement of the remote terminals in the establishment between fields of view of the grid terminals.

5. A two-way communication system for a retail sales establishment comprising:

a central store computer;

a grid of wireless transceivers having different fields of view distributed above the establishment collectively to cover the establishment;

hardwired means for coupling the computer to the grid transceivers;

a plurality of wireless remote transceivers distributed throughout the establishment to form a wireless transmission link with the grid transceivers;

first means for transmitting between the computer and the grid transceivers via the hardwired means electrical signals including a first address field containing addresses uniquely identifying the respective grid transceivers, a second address field containing addresses uniquely identifying the respective remote transceivers, and a third field containing information; and

second means for transmitting between the grid transceivers and the remote transceivers via the wireless link electrical signals including the second address field and the third field.

6. The communication system of claim 5, in which the second transmitting means only transmits electrical signals to remote transceivers from the grid transceiver identified in the first field.

7. The communication system of claim 6, in which the second transmitting means only transmits electrical signals to the grid transceivers from the remote transceiver identified in the second field.

8. The communication system of claim 5, in which the first transmitting means transmits to the grid transceivers from the computer electrical signals that include the first, second, and third fields, the grid transceiver identified in the first field transmits to the remote transceivers electrical signals that include the second and third fields, and the remote transceiver identified in the second field receives electrical signals that include the second and third fields, whereby information contained in the third field is conveyed only to the remote transceiver identified by the second field only via the grid transceiver identified in the first field.

9. The communication system of claim 8, in which the second transmitting means additionally transmits electrical signals that include the second and third fields to the grid transceivers from the remote transceiver identified in the second field, the grid transceiver that receives the last named electrical signals transmits to the computer electrical signals that include the second and third fields along with the first field that identifies the receiving grid transceiver, whereby information contained in the third field is conveyed to the computer only from the remote transceiver identified in the second field only via the grid transceiver identified in the first field such that the location of the receiving grid transceiver is known by the computer.