Method for providing selected content during waiting time of an internet session

• US 5,996,007 A
• Filed: 06/16/1997
• Issued: 11/30/1999
• Est. Priority Date: 06/16/1997
• Status: Expired due to Term

• Current Assignee: Panalogin LLC (Acacia Research Corporation)
• Original Assignee: John Klug
• Inventors: Klug, John R., Klug, Noah H.
• Primary Examiner(s): Rinehart, Mark H.
• Assistant Examiner(s): Thompson, Marc D
• Application Number:
  US08/876,765
• Time in Patent Office: 897 Days
• Field of Search: 395/200.47, 395/200.48, 395/200.31, 395/200.33, 395/200.6, 395/200.76, 395/557, 395/200.49, 709/201, 709/203, 709/217, 709/218, 709/219, 709/230, 709/246
• US Class Current: 709/218
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34
• CPC Class Codes: H04L 69/329 in the application layer [OSI layer 7]
• CPC Class Codes: H04L 9/40 Network security protocols

Abstract

Selected content such as product information and announcements is provided during waiting time of an Internet session. In one implementation, the process implemented by the waiting time message program of the invention involves monitoring (416) a user node to identify a web site access request, accessing (418) a previously stored message set, selecting (432) a message from the message set and displaying or playing back (434) the selected message. The message set and particular messages may be selected based on user information (e.g., demographic, psychographic, or product preference information), information regarding the expected waiting time or other information. Messages are thereby provided during waiting time that would otherwise be essentially wasted from the perspective of an ordinary Internet user, e.g., during processing time associated with the exchange of information between Internet content providers and Internet content users.

Claims

1. A process for providing selected content during a waiting time of an Internet session, comprising the steps of:

providing a selection of messages;

monitoring a user node during an Internet session to identify a web site access request, and

selecting, in response to an identified web site access request, a message from said plurality of messages and playing the selected message at the user node during a waiting time associated with processing said web site access request;

said step of selecting comprising identifying said message based on user information, said user information being specific to a user of said user node, being voluntarily made available by said user and having a content that is independent of network usage history.

2. A process as set forth in claim 1, wherein said step of providing a selection comprises providing at least one of promotional information or advertising, product information, and public service messages.

3. A process as set forth in claim 1, wherein said step of monitoring a user node comprises monitoring at least one computer located at said user node.

4. A method as set forth in claim 1, wherein said step of monitoring comprises identifying a user input relative to said website access request.

5. A method as set forth in claim 4, wherein said user input comprises a signal relative to a mouse input.

6. A process as set forth in claim 4, wherein said user input comprises a signal relative to a keyboard input.

7. A method as set forth in claim 1, wherein said step of monitoring comprises monitoring protocol communications associated with accessing a selected website.

8. A process as set forth in claim 1, wherein said user information comprises one of demographic, psychographic, product interest or lifestyle information regarding said user.

9. A process as set forth in claim 1, wherein said user information is obtained based on data entered by said user.

10. A process as set forth in claim 1, wherein said user information is obtained based on prior Internet usage by said user.

11. A process as set forth in claim 1, wherein said step of selecting a message comprises displaying selection options to said user, receiving a selection input from said user, and selecting said message based on said selection input.

12. A process as set forth in claim 1, wherein said user information is obtained from a separate registration site accessible via the Internet.

13. A process as set forth in claim 1, wherein said step of providing a selection of messages comprises updating a previously provided selection of messages.

14. A process as set forth in claim 1, wherein said step of selecting a message comprises selecting said message based on an anticipated duration of said waiting time.

15. A process as set forth in claim 14, wherein said anticipated duration is determined based on an amount of information to be loaded from a selected website to said user node.

16. A process as set forth in claim 14, wherein said anticipated duration is determined based on a parameter relative to a speed of obtaining information from a selected website to said user node.

17. A method as set forth in claim 1, wherein said step of playing comprises playing said selected message at a time between selection of a website and initiation of display of said website at said user node.

18. A process as set forth in claim 1, wherein said step of playing the selected message comprises playing said message during a processing time associated with an exchange of information between a website and said user node associated with loading of at least one website page.

19. A process as set forth in claim 1, further comprising the step of storing said selection of messages at said user node.

20. A process as set forth in claim 19, wherein said step of storing comprises providing said selection of messages at a location accessible by a user at said user node substantially free from Internet communication.

21. A process as set forth in claim 19, wherein said step of storing comprises storing said selection of messages prior to an Internet session during which said selected message is played.

22. A process as set forth in claim 19, wherein said step of storing comprises loading said selection of messages onto said user node as a background function during an Internet session.

23. A process as set forth in claim 1, further comprising the step of terminating message playback based on a selected status relative to loading of information from a selected website to said user node.

24. A process as set forth in claim 23, wherein said step of terminating comprises monitoring messages of one of a browser and a user node operating system to obtain an indication that said selected status has been achieved.

25. A process as set forth in claim 23, wherein said step of terminating comprises receiving an indication that a website page is ready for preliminary display.

26. A process as set forth in claim 23, wherein said step of terminating comprises receiving an indication that said loading has reached a selected level relative to completion of a loading process.

27. A process as set forth in claim 1, further comprising the step of receiving a certification from a user indicating that the user has viewed said selected message, wherein said certification allows for tracking of message usage.

28. A process as set forth in claim 1, further comprising the step of providing an incentive to encourage viewing of said messages by a user, wherein value is provided to a user based quantity of viewed messages.