System and method for delivering targeted advertisements to consumers using direct commands

• US 6,002,393 A
• Filed: 08/22/1995
• Issued: 12/14/1999
• Est. Priority Date: 08/22/1995
• Status: Expired due to Term

• Current Assignee: HBAC Matchmaker Media Incorporated
• Original Assignee: HBAC Matchmaker Media Incorporated
• Inventors: Hite, Kenneth C., Ciciora, Walter S., Alison, Tom, Beauregard, Robert G.
• Primary Examiner(s): FLYNN, NATHAN J
• Application Number:
  US08/517,838
• Time in Patent Office: 1,575 Days
• Field of Search: 348/1, 348/2, 348/3, 348/9, 348/4, 348/6, 348/7, 348/10, 348/12, 348/13, 455/3.1, 455/4.1, 455/4.2, 455/5.1, 455/6.1, 455/6.2, 455/2
• US Class Current: 715/719
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/44222 Analytics of user selections, e.g. selection of programs or purchase activity monitoring of user selections in data processing systems G06F11/34; arrangements for monitoring the user's behaviour or opinions in broadcast systems H04H60/33
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/165 Centralised control of user terminal subsequent to an upstream request signal H04N7/17345; Registering at central by two-way working H04N7/17309

Abstract

A system and method for targeting TV advertisements to individual consumers delivering a plurality of advertisements to a display site. A command signal is sent to the display site commanding the display of a selected advertisement suited for the individual consumer. In another embodiment, a predetermined advertisement is delivered upon command from a control center to a viewing site intended for the particular consumer.

Claims

1. A system for delivery of targeted advertisements from a head end system to individual consumers at at least one consumer display site comprising:

(a) a control device at the at least one consumer display site; and

(b) a controller at the head end system for sending a signal to the control device at the at least one display site for causing an advertisement to be displayed at said at least one display site intended for a particular consumer;

(c) the controller at the head end system including a program database supplying program materials and a commercial database supplying advertisements for display at the at least one display site, the commercial database further storing information concerning the type of each advertisement;

the head end system further including a consumer database having information about a consumer at the at least one display site, and an instruction formatter having inputs from the consumer database, the program database and the commercial database for generating an instruction for the control device at the at least one display site, the instruction being generated based on the type information stored in the commercial database and the information about the consumer at the at least one display site and optionally a characteristic of the program materials;

the controller at the head end system further downloading the instruction to the control device at the at least one display site to command the control device to select an advertisement from the head end system intended for display at the at least one display site.

2. A system of claim 1 wherein an individually addressable digital recording device is installed at the consumer display site having a unique address, and further comprising

a transmitter transmitting instructions to the recording device in advance of advertisement broadcast that will tell the display site which upcoming advertisements to play and which to ignore.

3. A system of claim 1 wherein a commercial processor is at the consumer display site to look for and display targeted incoming advertisements.

4. A system of claim 1 further comprising a circuit for preventing channel indicator from changing during the display of a targeted advertisement and after this advertisement is completed, the display site changes to the selected channel.

5. A system of claim 1 further comprising storage provided at the consumer display site for storage at the display site of targeted advertisements for later viewing at the display site.

6. A system of claim 1 including a central data base, a switched view on demand system including services that route advertisements to a consumer display site based on instructions transmitted from the central data base.

7. A system of claim 1 wherein a roadblocker is provided for simultaneously placing on all channels at the consumer display site the same targeted advertisement even though the consumer changes channel.

8. A system of claim 1 wherein a consumer classifier assigns consumers to a predetermined class of consumer for receiving a targeted advertisement intended for the class of consumers.

9. A system of claim 1 wherein an addressable instruction modulator receives the signal and places it in a form for transmission to the consumer display site.

10. A system for targeting advertisements from a head end system to consumers at at least one remote display site comprising:

(a) a control device at the at least one display site;

(b) a controller at the head end system for delivering a program and a plurality of advertisements to said control device at the at least one display site for display;

(c) the controller at the head end system sending a command signal to the at least one display site for determining which advertisement is to be displayed at the display site while preventing the display of the remaining plurality of advertisements, the controller at the head end system including a program database supplying said program, a commercial database supplying said advertisement, the commercial database further storing information concerning the type of each advertisement;

a consumer database having information about a consumer at the at least one display site and an instruction formatter having inputs from the consumer database, the program database and the commercial database for generating the command signal for the control device at the at least one display site, the command signal being generated based on the type information stored in the commercial database and the information about the consumer at the at least one display site and optionally a characteristic of the program;

the controller at the head end system further downloading the command signal to the control device at the at least one display site to command the control device to select an advertisement from the head end system for display at the at least one display site.

11. A system of claim 10 wherein an individually addressable digital recording device is installed at the consumer display site having a unique address, and further comprising

a transmitter transmitting instructions to the recording device in advance of advertisement broadcast that will tell the display site which upcoming advertisements to play and which to ignore.

12. A system of claim 10 wherein a commercial processor is at the consumer display site to look for and display targeted incoming advertisements.

13. A system of claim 10 further comprising a circuit for preventing a channel indicator from changing in response to viewer channel change requests during the display of a targeted advertisement and for preventing change of frequency after and this advertisement is completed, the display site changes to the selected channel.

14. A system of claim 10 further comprising storage provided at the consumer display site for storage at the display site of targeted advertisements for later viewing at the display site.

15. A system of claim 10 including a central data base, a switched view on demand system including services that route advertisements to a consumer display site based on instructions transmitted from the central data base.

16. A system of claim 10 wherein a roadblocker is provided for simultaneously placing on all channels at the consumer display site the same targeted advertisement even though the consumer changes channels.

17. A system of claim 10 wherein a consumer classifier assigns consumers to a predetermined class of consumer for receiving a targeted advertisement intended for the class of consumers.

18. A system of claim 10 wherein an addressable instruction modulator receives the signal and places it in a form for transmission to the consumer display site.

19. A system for targeting advertisements from a head end system to consumers at first and second display sites comprising:

control devices at each of the first and second display sites;

a controller at the head end system for delivering a program to said control devices at said first and second display sites having a plurality of predetermined breaks and a plurality of advertisements; and

the controller at the head end system sending a command signal to the first display site for determining which of said plurality of advertisements is to be displayed at the first display site during a first break intended for a first consumer and simultaneously sending a command signal to the second display site for determining which of said plurality of advertisements is to be displayed at the second display site during said first break intended for a second consumer;

the controller at the head end system including a program database supplying said program, a commercial database supplying said plurality of advertisements, the commercial database further storing information concerning the type of each advertisement;

a consumer database having information about a consumer at each of the first and second display sites and an instruction formatter having inputs from the consumer database, the program database and the commercial database for generating said command signals for the control devices at the first and second display sites, the command signals being generated based on the type information stored in the commercial database and the information about the consumer at the at least one display site and optionally a characteristic of the program;

the controller at the head end system further downloading the command signals to the control devices at the first and second display sites to command the control devices to select an advertisement from the head end system for display at the display sites.

20. A system of claim 19 wherein an individually addressable digital recording device is installed at the consumer display site having a unique address, and further comprising

a transmitter transmitting instructions to the recording device in advance of advertisement broadcast that will tell the display site which upcoming advertisements to play and which to ignore.

21. A system of claim 19 wherein a commercial processor is at the consumer display site to look for and display targeted incoming advertisements.

22. A system of claim 19 further comprising a circuit for preventing a channel indicator from changing in response to viewer channel change requests during the display of a Road Block advertisement and for preventing changing of program data stream and after this advertisement is completed, the display site changes to the selected program data stream.

23. A system of claim 19 further comprising storage provided at the consumer display site for storage at the display site of targeted advertisements for later viewing at the display site.

24. A system of claim 19 including a central data base, a switched view on demand system including services that route advertisements to a consumer display site based on instructions transmitted from the central data base.

25. A system of claim 19 wherein a roadblocker is provided for simultaneously placing on all channels at the consumer display site the same targeted advertisement though the consumer changes channels.

26. A system of claim 19 wherein a consumer classifier assigns consumers to a predetermined class of consumer for receiving a targeted advertisement intended for the class of consumers.

27. A system of claim 19 wherein an addressable instruction modulator receives the signal and places it in a form for transmission to the consumer display site.

28. A system for targeting advertisements from a head end system to consumers at at least one consumer display site comprising:

a control device at the at least one display site displaying a program having a break for displaying an advertisement;

a controller at the head end system for delivering a plurality of advertisements to said at least one display site appropriate to a particular consumer; and

the controller at the head end system sending a command signal for selecting one advertisement of said plurality of advertisements for display during said break appropriate for a particular consumer, the controller at the head end system including a program database supplying program materials, a commercial database supplying said plurality of advertisements, the commercial database further storing information concerning the type of each advertisement;

a consumer database having information about a consumer at the display site and an instruction formatter having inputs from the consumer database, the program database and the commercial database for generating said command signal for the control device at the at least one display site;

the command signal being generated based on the type information stored in the commercial database and the information about the consumer at the at least one display site and optionally a characteristic of the program materials;

the controller at the head end system further downloading the command signal to the control device at the at least one display site to command the control device to select an advertisement from the head end system for display at the at least one display site.

29. A system of claim 28 wherein an individually addressable digital recording device is installed at the consumer display site having a unique address, and further comprising

a transmitter transmitting instructions to the recording device in advance of advertisement broadcast that will tell the display site which upcoming advertisements to play and which to ignore.

30. A system of claim 28 wherein a commercial processor is at the consumer display site to look for and display targeted incoming advertisements.

31. A system of claim 28 further comprising a circuit preventing a channel indicator from changing in response to viewer channel change requests during the display of a Road Block and/or targeted advertisement while preventing changing frequency and/or data stream and after this advertisement is completed, the display site changes to the selected channel and/or program data stream.

32. A system of claim 28 wherein storage is provided at the consumer display site for storage at the display site of targeted advertisements for later viewing at the display site.

33. A system of claim 28 including a central data base, a switched view on demand system including services that route advertisements to a consumer display site based on instructions transmitted from the central data base.

34. A system of claim 28 wherein a roadblocker is provided for simultaneously placing on all channels at the consumer display site the same targeted advertisement even though the consumer changes channel.

35. A system of claim 28 wherein a consumer classifier assigns consumers to a predetermined class of consumer for receiving a targeted advertisement intended for the class of consumers.

36. A system of claim 28 wherein an addressable instruction modulator receives the signal and places it in a form for transmission to the consumer display site.

37. A system for targeting advertisements from a head end system to consumers at at least one consumer display site comprising:

(a) a control device at the at least one display site;

(b) a controller at the head end system sequentially delivering a plurality of advertisements to said at least one display site; and

(c) the controller at the head end system sending a command signal for selectively displaying an advertisement of said plurality of advertisements, the controller at the head end system including a program database supplying program materials, a commercial database supplying said plurality of advertisements, the commercial database further storing information concerning the type of each advertisement;

a consumer database having information about a consumer at the at least one display site and an instruction formatter having inputs from the consumer database, the program database and the commercial database for generating the command signal for the control device at the at least one display site;

the command signal being generated based on the type information stored in the commercial database and the information about the consumer at the at least one display site and optionally a characteristic of the program materials;

the controller at the head end system further downloading the command signal to the control device at the at least one display site to command the control device to select an advertisement from the head end system for display at the display site.

38. A system of claim 37 wherein an individually addressable digital recording device is installed at the consumer display site having a unique address, and further comprising

a transmitter transmitting instructions to the recording device in advance of advertisement broadcast that will tell the display site which upcoming advertisement to display and which to ignore.

39. A system of claim 37 wherein a commercial processor is at the consumer display site to look for and display targeted incoming advertisements.

40. A system of claim 37 further comprising a circuit preventing a channel indicator from changing in response to viewer channel change requests during the display of a Road Block and/or targeted advertisement while preventing a tuner and/or digital demultiplexer from changing frequency and/or program data stream and after this advertisement is completed, the display site changes to the selected channel and/or program data stream.

41. A system of claim 37 further comprising storage provided at the consumer display site for storage at the display site of targeted advertisements for later viewing at the display site.

42. A system of claim 37 including a central data base, a switched view on demand system including services that route advertisements to a consumer display site based on instructions transmitted from the central data base.

43. A system of claim 37 wherein a roadblocker is provided for simultaneously placing on all channels at the consumer display site the same targeted advertisement even though the consumer changes channel.

44. A system of claim 37 wherein a consumer classifier assigns consumers to a predetermined class of consumer for receiving a targeted advertisement intended for the class of consumers.

45. A system of claim 37 wherein an addressable instruction modulator receives the signal and places it in a form for transmission to the consumer display site.

46. A system for delivery of targeted advertisements from a head end system to individual consumers at at least one consumer display site comprising:

a control device at the at least one consumer display site; and

a controller at the head end system responsive to a consumer'"'"'s action for delivering a program, said program having at least one break;

the controller at the head end system sending a command signal selectively to said at least one display site selecting a predetermined advertisement for display during said break intended for a particular consumer, the controller at the head end system including a program database supplying said program, a commercial database supplying advertisements, the commercial database further storing information concerning the type of each advertisement;

a consumer database having information about a consumer at the at least one display site and an instruction formatter having inputs from the consumer database, the program database and the commercial database for generating the command signal for the control device at the at least one display site;

the command signal being generated based on the type information stored in the commercial database and the information about the consumer at the at least one display site and optionally a characteristic of the program;

the controller at the head end system further downloading the command signal to the control device at the at least one display site to command the control device to select an advertisement from the head end system for display at the at least one display site.

47. A system of claim 46 wherein an individually addressable digital recording device is installed at the consumer display site having a unique address, and further comprising

a transmitter transmitting instructions to the recording device in advance of advertisement broadcast that will tell the display site which upcoming advertisement to display and which to ignore.

48. A system of claim 46 wherein a commercial processor is at the consumer display site to look for and display targeted incoming advertisements.

49. A system of claim 46 further comprising a circuit preventing a channel indicator from changing in response to viewer channel change requests during the display of a Road Block and/or targeted advertisement while preventing a tuner and/or digital demultiplexer from changing frequency and/or program data stream and after this advertisement is completed, the display site changes to the selected channel and/or program data stream.

50. A system of claim 46 further comprising storage provided at the consumer display site for storage at the display site of targeted advertisements for later viewing at the display site of targeted advertisements for later viewing at the display site.

51. A system of claim 46 including a central data base, a switched view on demand system including services that route advertisements to a consumer display site based on instructions transmitted from the central data base.

52. A system of claim 46 wherein a roadblocker is provided for simultaneously placing on all channels at the consumer display site the same targeted advertisement even though the consumer changes channel.

53. A system of claim 46 wherein a consumer classifier assigns consumers to a predetermined class of consumer for receiving a targeted advertisement intended for the class of consumers.

54. A system of claim 46 wherein an addressable instruction modulator receives the signal and places it in a form for transmission to the consumer display site.

55. A method for targeting TV advertisements from a head end system to consumers at at least one consumer display site comprising the steps of:

preparing a set of TV advertisements;

analyzing each advertisement as to its nature and focus;

cataloging each advertisement and storing it in a central data base at the head end system

selectively commanding the delivery of an advertisement to a consumer from the central data base that is targeted for that consumer, further comprising supplying program materials from the head end system into which at least one advertisement is to be inserted at the at least one display site, further comprising storing information at the head end system concerning the type of each advertisement;

supplying said at least one advertisement to the at least one display site;

storing information at the head end system about a consumer at the display site and generating an instruction at the head end system for a control device at the at least one display site, the instruction being generated based on the type information stored in the commercial database and the information about the consumer at the at least one display site and optionally a characteristic of the program materials;

further comprising downloading the instruction to the control device at the at least one display site to command the control device to select the advertisement from the head end system for display at the at least one display site.

57. A method of claim 55 including the step of storing the details of the advertisements'"'"' timing and where it will be found by the consumers TV channel selector in the central data base together with information indicating under what circumstances another advertisement may be substituted.

58. A method of claim 55 wherein each consumer subscribes to the targeted TV advertisements.

59. A method of claim 58 including the step of storing in the central data base characteristics of each subscribing consumer according to which commercials are best targeted to that subscribing consumer.

60. A method of claim 55 wherein signals are transmitted from the consumer viewing location to the central data base for reporting whether this consumer viewing location had its TV receiving equipment tuned to a specific channel.

61. A method of claim 55 wherein signals are transmitted from the consumer viewing location to the central data base for reporting the number of times a particular advertisement is displayed at this consumer viewing location.

62. A method of claim 55 wherein signals are transmitted from the consumer viewing locations to the central data base for commanding the delivering of advertisements in a predetermined order.

63. A method of claim 55 wherein signals are transmitted from the consumer viewing location to the central data base in response to the consumers request for additional advertisements related to an advertisement delivered to the consumer viewing location.

64. A method of claim 55 wherein the consumer viewing locations is directed to store data for later communications to the central data base.

65. A method of claim 55 wherein signals are transmitted from the consumer viewing location to the central data base that a commercial has been displayed, recognized by the consumer and acted upon by the consumer.

66. A method of claim 55 wherein the consumer viewing location is commanded which advertisement to view and which to ignore at this location.

67. A method of claim 55 wherein at the consumers display set the same targeted advertisement is simultaneously placed on all channels at the display site event though the consumer changes channel.

68. A method of claim 55 including the step of assigning consumers to a predetermined class of consumers for receiving a targeted advertisement intended for the class of consumers.

56. A method for targeting TV advertisements from a head end system to consumers at at least one consumer display site comprising the steps of:

preparing a set of TV advertisements;

analyzing each advertisement as to its nature and focus;

cataloging each advertisement and storing it in a central data base;

selectively commanding the delivery of an advertisement to a consumer from the central data base that is targeted for that consumer,

wherein the advertisements are classified into one of three categories which include

(1) non-preemptable;

(2) conditionally preemptable and (3) unconditionally preemptable.

69. A method for targeting an advertisement from a head end system to consumers at at least one viewing site comprising the steps of:

selectively delivering upon command from a control center at the head end system a predetermined advertisement for display at the at least one viewing site intended for a particular consumer, further comprising supplying program materials from the head end system into which the predetermined advertisement is to be inserted at the at least one display site, further comprising storing information at the head end system concerning the type of each advertisement;

providing a plurality of advertisements at the control center, storing information at the head end system about a consumer at the at least one viewing site and generating an instruction at the head end system for the at least one viewing site, the instruction being generated based on the type information stored in the commercial database and the information about the consumer at the at least one viewing site and optionally a characteristic of the program materials;

further comprising downloading the instruction to the at least one viewing site to command a control device at the viewing site to select the predetermined advertisement from the head end system for display at the at least one viewing site.

70. A method for targeting advertisements from a head end system to consumers at at least one display site comprising the steps of:

delivering a program and plurality of advertisements to the at least one display site for display; and

selectively commanding the display of a first advertisement at said at least one display site from a control center while preventing the display of the remaining plurality of advertisements, further comprising supplying said program from the head end system into which the first advertisement is to be inserted at the at least one display site, supplying said plurality of advertisements to the at least one display site, further comprising storing information at the head end system concerning the type of each advertisement;

storing information at the head end system about a consumer at the at least one display site and generating an instruction for the at least one display site;

the instruction being generated based on the type information stored in the commercial database and the information about the consumer at the at least one display site and optionally a characteristic of the program;

further comprising downloading the instruction to the at least one display site to command the at least one display site to select the first advertisement from the head end system for display at the display site.