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Multimedia architecture for interactive advertising in which secondary programming is varied based upon viewer demographics and content of primary programming

  • US 6,006,257 A
  • Filed: 09/27/1996
  • Issued: 12/21/1999
  • Est. Priority Date: 09/29/1995
  • Status: Expired due to Term
First Claim
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1. An interactive multimedia system comprising:

  • a video server providing a primary video program interleaved with secondary programming, said video server receiving information from a viewer during display of the primary video program and the secondary programming; and

    a database storing the information from the viewer and analyzing the information to generate viewer data which causes said video server to vary the content of the secondary programming displayed to the viewer based on the viewer data at a timing based upon a content of the primary video program.

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