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System for customizing computer displays in accordance with user preferences

  • US 6,014,638 A
  • Filed: 05/29/1996
  • Issued: 01/11/2000
  • Est. Priority Date: 05/29/1996
  • Status: Expired due to Term
First Claim
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1. An electronic shopping system comprising:

  • user data relating to a computer user'"'"'s navigational choices and personal characteristics;

    merchant data relating to a merchant'"'"'s products or services;

    means for analyzing said user data and said merchant data to generate model parameters indicating said computer user'"'"'s preferences for display of merchant data independent of content of said merchant data;

    variable display values independent of content of said merchant data set in accordance with said model parameters; and

    a customized computer display for presentation of said merchant data with characteristics and elements set in accordance with said variable display values independent of content of said merchant data.

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