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Method for distributing advertising in a distributed web modification system

  • US 6,026,369 A
  • Filed: 05/09/1997
  • Issued: 02/15/2000
  • Est. Priority Date: 05/09/1997
  • Status: Expired due to Term
First Claim
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1. In a communications network having at least one control distribution node and a plurality of access provider nodes, each access provider node providing program material to a plurality of clients, a method of distributing program material placement requests to said access provider nodes over said network, said method comprising:

  • a. transmitting summary information describing customers of each of said access providers to said control distribution node;

    b. processing a program material placement request using said summary information to determine which of said access providers are eligible to receive said program material;

    c. transmitting a placement request query to said eligible access providers;

    d. processing by each of said eligible access providers to determine a corresponding number of said clients which satisfy said placement request query and are served by each said eligible access provider;

    e. transmitting each number determined in step d to said control distribution node;

    f. processing each said number received in step e to allocate to each access provider a corresponding subset of a total number of copies of said program material placement request which each of said eligible access providers is to transmit to said clients; and

    g. distributing a corresponding modified version of said program material placement requests corresponding to said placement query to each of said access providers, each modified version of said program material placement request specifying said corresponding subset for each said access provider.

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