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Method and apparatus for generating purchase incentive mailing based on prior purchase history

  • US 6,026,370 A
  • Filed: 08/28/1997
  • Issued: 02/15/2000
  • Est. Priority Date: 08/28/1997
  • Status: Expired due to Term
First Claim
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1. A system for marketing to customers, said system comprising:

  • (1) a purchase data database for storing in association with one another (a) data indicating a first customer identification and (b) data identifying a first purchased product and a brand of said first purchased product, said association indicating that said first customer identification was received as part of a purchase of said first purchased product;

    (2) means for categorizing products into a product category set of defined product categories;

    (3) means for selecting a product category subset that contains at least two and less than all of the product categories of said product category set;

    (4) means for determining a customer identification subset that contains customer identifications stored in said purchase database that are associated with data indicating purchase of any product contained in said product category subset;

    (5) means for determining, for each customer identification contained in said customer identification subset, if that customer identification is stored in association (a) with data indicating that a product purchased in a first selected product category of said product category subset is of said first brand, (b) with data indicating that a product purchased in said first selected product category is not of said first brand, or (c) with no data indicating a product purchased in said first selected product category, thereby making for each customer identification contained in said customer identification subset a first determination; and

    (6) means for generating, for each customer identification contained in said customer identification subset, promotion data depending upon said first determination for that customer identification.

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