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Manipulating and analyzing data using a computer system having a database mining engine resides in memory

  • US 6,029,176 A
  • Filed: 11/25/1997
  • Issued: 02/22/2000
  • Est. Priority Date: 11/25/1997
  • Status: Expired due to Term
First Claim
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1. A computer system for manipulating and analyzing data, the system comprising:

  • a CPU;

    a memory coupled to the CPU;

    a database residing in the memory, the database comprising a plurality of person-by-person records which describe a series of choices and decisions made by an identified sample audience in relation to a media vehicle, and wherein the database comprises a plurality of portions, with each of the plurality of portions including person-by-person records corresponding to a different time period and wherein the each of the plurality of portions includes a viewing index that indexes the person-by-person records for the corresponding time period;

    a database mining engine residing in the memory, the database mining engine utilizing the plurality of viewing indices to selectively retrieve data from the database; and

    a graphical user interface residing in the memory and being executed by the CPU, wherein the user interface accesses the person-by-person records in the database via the database mining engine.

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