Content stream analysis
First Claim
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1. A method of selecting an advertisement from a file of advertisements having a target consumer, comprising the steps of:
- receiving content data representing content having particular characteristics;
receiving advertisement data representing advertisements in the file;
creating a content data structure which indicates features of the content having particular characteristics;
creating an advertisement data structure which indicates features of the advertisements in the file;
determining similarity measures between the content data structure and the advertisement data structure by calculating dot vector products between the content data structure and the advertisement data structure and multiplying the dot vector products by a decay factor;
determining affinity measures between the content data and the advertisement data in response to the similarity measures; and
presenting to the consumer an advertisement from the file in response to the affinity measures.
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Abstract
Content stream analysis is a user profiling technique that generates a user profile based on the content files selected and viewed by a user. This user profile can then used to help select an advertisement or other media presentation to be shown to the user.
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Citations
10 Claims
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1. A method of selecting an advertisement from a file of advertisements having a target consumer, comprising the steps of:
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receiving content data representing content having particular characteristics; receiving advertisement data representing advertisements in the file; creating a content data structure which indicates features of the content having particular characteristics; creating an advertisement data structure which indicates features of the advertisements in the file; determining similarity measures between the content data structure and the advertisement data structure by calculating dot vector products between the content data structure and the advertisement data structure and multiplying the dot vector products by a decay factor; determining affinity measures between the content data and the advertisement data in response to the similarity measures; and presenting to the consumer an advertisement from the file in response to the affinity measures. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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Specification