Method for performing targeted marketing over a large computer network
First Claim
1. A method for performing targeted marketing over a computer network, comprising the steps of:
- a) compiling customer list information that includes user identity information for a plurality of network users having a common interest;
b) sending an E-mail to the plurality of network users by using said customer list information, the E-mail describing an advertisement by a particular advertiser, wherein the E-mail includes a hypertext link with an embedded URL to a web site of the particular advertiser;
c) disclosing, only when a particular network user selects the embedded URL, the network user'"'"'s identity from said customer list information to the particular advertiser by associating a temporary IP address for the particular network user with an actual identity of the particular network user; and
d) billing the particular advertiser based on a total number of E-mails delivered and a total number of responses generated.
1 Assignment
0 Petitions
Accused Products
Abstract
A method for enabling targeted marketing of users on the Internet maintains the privacy of the users. The present invention takes advantage of the unique customer knowledge of an Internet Service Provider (ISP) with respect to both the customers identity and their likes and dislikes, while preserving the privacy of those customers. Data mining is performed on customers, including the sites that they visit. For example, customers with children are identified by visits to the Disney site. The availability of this list is then used to attract businesses with interest in this customer base. An offer, perhaps with enticements such as coupons or contests, is prepared on a Web site. The ISP then makes the customer aware of that offer via an E-mail with short text describing that offer and a Hypertext link to that page. The customer is informed that they may take advantage of the offer and as a convenience and service to the customer and the advertiser, the ISP will provide their identity to the advertiser. Only when the customer selects the embedded URL is their identity disclosed. The ISP will then identify the customer to the advertiser by associating the customer'"'"'s temporary IP address with their true identity as a service to the advertiser. Billing will be determined by both the total number of E-mails delivered and the number of responses generated.
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Citations
24 Claims
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1. A method for performing targeted marketing over a computer network, comprising the steps of:
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a) compiling customer list information that includes user identity information for a plurality of network users having a common interest; b) sending an E-mail to the plurality of network users by using said customer list information, the E-mail describing an advertisement by a particular advertiser, wherein the E-mail includes a hypertext link with an embedded URL to a web site of the particular advertiser; c) disclosing, only when a particular network user selects the embedded URL, the network user'"'"'s identity from said customer list information to the particular advertiser by associating a temporary IP address for the particular network user with an actual identity of the particular network user; and d) billing the particular advertiser based on a total number of E-mails delivered and a total number of responses generated. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. An apparatus for performing targeted marketing over a computer network, comprising:
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a) a server coupled to the computer network, said server compiling customer list information that includes user identification information for a plurality of network users having a common interest; b) a mail server coupled to the server sending an E-mail to the plurality of network users by using the compiled customer list information, the E-mail describing an advertisement by a particular advertiser, wherein the E-mail includes a hypertext link with an embedded URL to a web site of the particular advertiser, wherein the server discloses, only when a particular network user selects the embedded URL, the network user'"'"'s identity from the customer list information to the particular advertiser by associating a temporary IP address for the particular network user with an actual identity of the particular network user; and c) a billing processor preparing a bill for the particular advertiser based on a total number of E-mails delivered and a total number of responses generated. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20)
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21. A device for performing targeted marketing over a computer network, comprising:
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a) a server coupled to the computer network, said server including; (i) means for compiling customer list information that includes a plurality of network users having a common interest; (ii) means for generating a report; (iii) storage; (iv) a web site for a particular advertiser tailored to the common interest of the plurality of network users; and (v) means for identifying a user with a temporary IP address through an Active User Registry (AUR); b) a mail server coupled to the server and sending an E-mail to the plurality of network users describing an advertisement by a particular advertiser, wherein the E-mail includes a hypertext link with an embedded URL to said web site of the particular advertiser, said mail server including; (i) means for associating a table with each E-mail to capture a message delivery time stamp; and (ii) means for embedding, in the E-mail, a consent agreement to allow the user'"'"'s identity to be passed to the particular advertiser; c) means for disclosing, only when a particular network user selects the embedded URL, the network user'"'"'s identity to the particular advertiser, said means for disclosing associating a temporary IP address for the particular network user with an actual identity of the particular network user, wherein the report generating means generates a report of all those users who respond to the E-mail; and d) means for transmitting said report electronically to the perpendicular advertiser on an agreed time interval for a contracted duration on those users who have accessed the web site along with all requested information relating to E-mails delivered and a number of responses generated, wherein the storage stores all information received from those users who access the web site; e) means for preparing and transmitting a bill for the particular advertiser based on a total number of E-mails delivered and a total number of responses generated; f) means for performing data mining on another plurality of network users, including obtaining information regarding which sites said another plurality of network users visit to obtain the customer list; and g) means for certifying deliver of the E-mail across all carriers.
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22. A method for performing targeted marketing over a computer network, comprising:
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compiling customer interest information regarding a plurality of network users and identifying an interest common to a subgroup of said plurality of network users; sending an E-mail to the network users of said subgroup, said E-mail including a description of an advertisement by a first advertiser interested in targeting said identified common interest, said E-mail further including an embedded URL to said advertisement; detecting when a response to said E-mail by one of the network users in said subgroup indicates consent to identify said one of said network users to said first advertiser; and billing said first advertiser, wherein a billing amount is determined in accordance with a number of E-mail'"'"'s delivered on behalf of said first advertiser and a number of responses to said delivered E-mails. - View Dependent Claims (23, 24)
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Specification