Marketing data delivery system
DCFirst Claim
1. A system for delivering content to a client system, the system for delivering content comprising:
- a service provider in electrical communication with the client system; and
software transmitted to the client system from the service provider, the software ascertaining infrastructure-related information regarding the client system when the client system executes the software, the service provider selecting content to transmit to the client system in response to the configuration of the client system as indicated by the infrastructure-related information ascertained by the software.
7 Assignments
Litigations
0 Petitions
Accused Products
Abstract
In an Internet-based client/server application, a system is provided which detects demographics of a client including CPU power, hard disk space, applications installed, network connectivity and log-in history so as to provide this infrastructure related information detailing client usage of the Internet to the service provider. In one embodiment, each user is provided with software having a unique serial number. Having the serial number, infrastructure data is checked at the client side and reported to the server periodically, with the server updating a database with the infrastructure data from each PC. In one embodiment, the database is filtered by factors such as location of the client and an indication of which providers delivered software to a client. After filtering, the service provider can obtain various demographics such as the demography of hard disk space, CPU power and viewers. In one embodiment, the demographics are used at the server to automatically select the contents to be transmitted to the particular client. Thus the provider can send the most appropriate contents to the most appropriate client based on demographic information of the client'"'"'s infrastructure.
-
Citations
22 Claims
-
1. A system for delivering content to a client system, the system for delivering content comprising:
-
a service provider in electrical communication with the client system; and software transmitted to the client system from the service provider, the software ascertaining infrastructure-related information regarding the client system when the client system executes the software, the service provider selecting content to transmit to the client system in response to the configuration of the client system as indicated by the infrastructure-related information ascertained by the software. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
-
-
15. A system for delivering content to a plurality of client systems comprising:
-
a server; software delivered by the server to each of the client systems, the software determining infrastructure-related information regarding each of the client systems when that client system executes the software; a data structure storing the infrastructure-related information that is determined by each of the client systems; and a selection module determining from the infrastructure-related information stored in the data structure whether a configuration of each client system is capable of processing content, the server selecting content to transmit to each client system based upon the determined capability of that client system.
-
-
16. In a network including a server in electrical communication with a client system, a method for providing content to the client system, comprising the steps of:
-
providing software from the server to the client system, the software determining infrastructure-related information of the client system when executed by the client system; executing the software at the client system to ascertain infrastructure-related information regarding the client system; transmitting the ascertained infrastructure-related information from the client system to the server; and selecting content to transmit to the client system based upon the configuration of the client system as indicated by the infrastructure-related information. - View Dependent Claims (17, 18, 19, 20, 21, 22)
-
Specification