Prospective customer selection using customer and market reference data
First Claim
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1. A computer implemented method of selecting customers comprising the steps of:
- selecting a reference market population;
inputting demographic data on a multiplicity of households in a reference market population;
selecting a customer population;
inputting demographic data on a multiplicity of customers in a customer population;
inputting a variable identifier to each of said multiplicity of customers in said customer population and to each of said multiplicity of households of said reference market population;
sorting said demographic data on said multiplicity of households and said multiplicity of customers by a multiplicity of segments, each said segment representing one or more demographic characteristics; and
calculating a statistical score representing each of said segments from a ratio comparing an amount of said multiplicity of said customers to an amount of said multiplicity of said households, andusing said statistical score to select a group of households from said reference market population.
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Abstract
Prospective customers may be selected for target making with respect to a particular product and market without the need to conduct designed marketing campaigns. A computer implemented process applies data mining techniques to databases containing records representing customer and overall market populations for the purpose of selecting market segments and prospective customers for targeted marketing.
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Citations
8 Claims
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1. A computer implemented method of selecting customers comprising the steps of:
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selecting a reference market population; inputting demographic data on a multiplicity of households in a reference market population; selecting a customer population; inputting demographic data on a multiplicity of customers in a customer population; inputting a variable identifier to each of said multiplicity of customers in said customer population and to each of said multiplicity of households of said reference market population; sorting said demographic data on said multiplicity of households and said multiplicity of customers by a multiplicity of segments, each said segment representing one or more demographic characteristics; and calculating a statistical score representing each of said segments from a ratio comparing an amount of said multiplicity of said customers to an amount of said multiplicity of said households, and using said statistical score to select a group of households from said reference market population. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A computer system for selecting customers comprising:
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an input device for inputting demographic data on a multiplicity of households in a reference market population and demographic data on a multiplicity of customers in a customer population and inputting a variable identifier to each of said multiplicity of customers in said customer population and to each of said multiplicity of households of the reference population; a central processor for sorting said demographic data on said multiplicity of households and said multiplicity of customers by a multiplicity segments, each said segment representing one or more demographic characteristics, said central processor further calculating a statistical score representing each of said segments from a ratio comparing an amount of said multiplicity of said customers to an amount of said multiplicity of said households; and an output device responsive to said central processor for displaying the statistical score and prospect records based on the statistical score.
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Specification