Internet-audiotext electronic advertising system with inventory management

• US 6,064,967 A
• Filed: 02/12/1997
• Issued: 05/16/2000
• Est. Priority Date: 11/08/1996
• Status: Expired due to Term

• Current Assignee: Netdate of Texas LLC (Netdate)
• Original Assignee: Gregory J. Speicher
• Inventors: Speicher, Gregory J.
• Primary Examiner(s): Voeltz, Emanuel Todd
• Assistant Examiner(s): Morgan, George D.
• Application Number:
  US08/799,539
• Time in Patent Office: 1,189 Days
• Field of Search: 379/88, 704/260, 705/14, 705/16, 705/26, 705/27, 705/28, 705/1
• US Class Current: 705/14.4
• CPC Class Codes: G06Q 10/087 Inventory or stock management, e.g. order filling, procurement or balancing against orders
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04M 2201/60 Medium conversion
• CPC Class Codes: H04M 3/4878 Advertisement messages
• CPC Class Codes: H04M 3/4938 comprising a voice browser which renders and interprets, e.g. VoiceXML
• CPC Class Codes: H04M 7/0054 where the data service is an electronic mail service
• CPC Class Codes: H04M 7/122 where the PSTN/ISDN access is used as an access to networks other than PSTN/ISDN access arrangements to networks other than PSTN/ISDN H04M7/0066; access arrangements to public data networks H04L12/2856
• CPC Class Codes: H04M 7/128 Details of addressing, directories or routing tables

Abstract

The present invention relates to an electronic advertising system. More specifically, the present invention creates a means to select ads for publication in the newspaper based on past performance of individual personal ads, thus attempting to optimize the number of responses to the printed personal ad column as a whole. At the same time, all personal ads are published on the Internet so as to accommodate all advertisers regardless of the past performance of their ad. Finally, by fully integrating the Internet personal ads service with the audiotext personal ad service, advertisers whose ad only is published on the Internet are in no way disadvantaged by fewer features or options.

Claims

1. A computer based advertising system with inventory management, wherein said system comprises:

means for advertisers to place advertisements;

means for storing said advertisements in a database;

means for publishing said advertisements on the Internet;

means for isolating a subset of said advertisements; and

means for publishing said subset in a printed medium or on a television show;

wherein a characteristic of said advertisers is a factor in determining whether said advertisements are included in said subset, and wherein the amount of space allocated in said printed medium or in said television show is a factor in determining the size of said subset.

2. A computer based advertising system with inventory management according to claim 1, wherein said printed medium comprises a newspaper.

3. A computer based advertising system with inventory management according to claim 1, wherein said characteristic comprises gender.

4. A computer based advertising system with inventory management according to claim 1, wherein the age of an advertisement is a factor in determining whether said advertisement is included in said subset.

5. A computer based advertising system with inventory management according to claim 1, wherein said system further comprises:

means for enhancing an advertisement by placing an audio recording via the Internet; and

means for listening to said audio recording via a telephone.

6. A computer based advertising system with inventory management according to claim 1, wherein said system further comprises:

means for enhancing an advertisement by placing an audio recording via a telephone; and

means for listening to said audio recording via the Internet.

7. A computer based advertising system with inventory management according to claim 1, wherein said system further comprises:

means for enhancing an advertisement by placing an audio recording via the Internet; and

means for listening to said audio recording via the Internet.

8. A computer based advertising system with inventory management according to claim 1, wherein said system further comprises:

means for enhancing an advertisement by placing a video recording via the Internet; and

means for viewing said video recording via the Internet.

9. A computer based advertising system with inventory management according to claim 1, wherein said system further comprises:

means for responding to said advertisement by sending an audio message via the Internet; and

means for retrieving said audio message via a telephone.

10. A computer based advertising system with inventory management according to claim 1, wherein said system further comprises:

means for responding to said advertisement by sending an audio message via a telephone; and

means for retrieving said audio message via the Internet.

11. A computer based advertising system with inventory management according to claim 1, wherein said system further comprises:

means for responding to said advertisement by sending an audio message via the Internet; and

means for retrieving said audio message via the Internet.

12. A computer based advertising system with inventory management according to claim 1, wherein said system further comprises:

means for responding to said advertisement by sending a video message via the Internet; and

means for retrieving said video message via the Internet.

13. A computer based advertising system with inventory management, wherein said system comprises:

means for advertisers to place advertisements;

means for storing said advertisements in a database;

means for publishing said advertisements on the Internet;

means for isolating a subset of said advertisements; and

means for publishing said subset in a printed medium or on a television show;

wherein the activity generated by an advertisement is a factor in determining whether it is included in said subset, and wherein the amount of space allocated in said printed medium or in said television show is a factor in determining the size of said subset.

14. A computer based advertising system with inventory management according to claim 13, wherein said printed medium comprises a newspaper.

15. A computer based advertising system with inventory management according to claim 13, wherein said activity comprises the number of responses to said advertisement.

16. A computer based advertising system with inventory management according to claim 13, wherein the age of an advertisement is a factor in determining whether said advertisement is included in said subset.

17. A computer based advertising system with inventory management according to claim 13, wherein said system further comprises:

means for enhancing an advertisement by placing an audio recording via the Internet; and

means for listening to said audio recording via a telephone.

18. A computer based advertising system with inventory management according to claim 13, wherein said system further comprises:

means for enhancing an advertisement by placing an audio recording via a telephone; and

means for listening to said audio recording via the Internet.

19. A computer based advertising system with inventory management according to claim 13, wherein said system further comprises:

means for enhancing an advertisement by placing an audio recording via the Internet; and

means for listening to said audio recording via the Internet.

20. A computer based advertising system with inventory management according to claim 13, wherein said system further comprises:

means for enhancing an advertisement by placing a video recording via the Internet; and

means for viewing said video recording via the Internet.

21. A computer based advertising system with inventory management according to claim 13, wherein said system further comprises:

means for responding to said advertisement by sending an audio message via the Internet; and

means for retrieving said audio message via a telephone.

22. A computer based advertising system with inventory management according to claim 13, wherein said system further comprises:

means for responding to said advertisement by sending an audio message via a telephone; and

means for retrieving said audio message via the Internet.

23. A computer based advertising system with inventory management according to claim 13, wherein said system further comprises:

means for responding to said advertisement by sending an audio message via the Internet; and

means for retrieving said audio message via the Internet.

24. A computer based advertising system with inventory management according to claim 13, wherein said system further comprises:

means for responding to said advertisement by sending a video message via the Internet; and

means for retrieving said video message via the Internet.

25. A computer based advertising system with inventory management, wherein said system comprises:

means for advertisers to place advertisements;

means for storing said advertisements in a database;

means for publishing said advertisements on the Internet;

means for isolating a subset of said advertisements; and

means for publishing said subset in a printed medium or on television;

wherein a characteristic of said advertisers is a factor in determining the sort order of said subset.

26. A computer based advertising system with inventory management according to claim 25, wherein said printed medium comprises a newspaper.

27. A computer based advertising system with inventory management according to claim 25, wherein said characteristic comprises gender.

28. A computer based advertising system with inventory management according to claim 25, wherein said system further comprises:

means for enhancing an advertisement by placing an audio recording via the Internet; and

means for listening to said audio recording via a telephone.

29. A computer based advertising system with inventory management according to claim 25, wherein said system further comprises:

means for enhancing an advertisement by placing an audio recording via a telephone; and

means for listening to said audio recording via the Internet.

30. A computer based advertising system with inventory management according to claim 25, wherein said system further comprises:

means for enhancing an advertisement by placing an audio recording via the Internet; and

means for listening to said audio recording via the Internet.

31. A computer based advertising system with inventory management according to claim 25, wherein said system further comprises:

means for enhancing an advertisement by placing a video recording via the Internet; and

means for viewing said video recording via the Internet.

32. A computer based advertising system with inventory management according to claim 25, wherein said system further comprises:

means for responding to said advertisement by sending an audio message via the Internet; and

means for retrieving said audio message via a telephone.

33. A computer based advertising system with inventory management according to claim 25, wherein said system further comprises:

means for responding to said advertisement by sending an audio message via a telephone; and

means for retrieving said audio message via the Internet.

34. A computer based advertising system with inventory management according to claim 25, wherein said system further comprises:

means for responding to said advertisement by sending an audio message via the Internet; and

means for retrieving said audio message via the Internet.

35. A computer based advertising system with inventory management according to claim 25, wherein said system further comprises:

means for responding to said advertisement by sending a video message via the Internet; and

means for retrieving said video message via the Internet.

36. A computer based advertising system with inventory management, wherein said system comprising:

means for advertisers to place an advertisement;

means for storing said advertisements in a database;

means for publishing said advertisements on the Internet;

means for isolating a subset of said advertisements; and

means for publishing said subset in a printed medium or on television;

wherein the activity generated by said advertisements is a factor in determining the sort order of said subset.

37. A computer based advertising system with inventory management according to claim 36, wherein said printed medium comprises a newspaper.

38. A computer based advertising system with inventory management according to claim 36, wherein said activity comprises the number of responses to said advertisement.

39. A computer based advertising system with inventory management according to claim 36, wherein said system further comprises:

means for enhancing an advertisement by placing an audio recording via the Internet; and

means for listening to said audio recording via a telephone.

40. A computer based advertising system with inventory management according to claim 36, wherein said system further comprises:

means for enhancing an advertisement by placing an audio recording via a telephone; and

means for listening to said audio recording via the Internet.

41. A computer based advertising system with inventory management according to claim 36, wherein said system further comprises:

means for enhancing an advertisement by placing an audio recording via the Internet; and

means for listening to said audio recording via the Internet.

42. A computer based advertising system with inventory management according to claim 36, wherein said system further comprises:

means for enhancing an advertisement by placing a video recording via the Internet; and

means for viewing said video recording via the Internet.

43. A computer based advertising system with inventory management according to claim 36, wherein said system further comprises:

means for responding to said advertisement by sending an audio message via the Internet; and

means for retrieving said audio message via a telephone.

44. A computer based advertising system with inventory management according to claim 36, wherein said system further comprises:

means for responding to said advertisement by sending an audio message via a telephone; and

means for retrieving said audio message via the Internet.

45. A computer based advertising system with inventory management according to claim 36, wherein said system further comprises:

means for responding to said advertisement by sending an audio message via the Internet; and

means for retrieving said audio message via the Internet.

46. A computer based advertising system with inventory management according to claim 36, wherein said system further comprises:

means for responding to said advertisement by sending a video message via the Internet; and

means for retrieving said video message via the Internet.