Apparatus and method for tracking world wide web browser requests across distinct domains using persistent client-side state
First Claim
1. A method of tracking a web browser across distinct domains of a network of computers, said method comprising the steps of:
- identifying, at a first server computer with a first domain name, a first request from said web browser;
assigning said web browser a unique identification code;
conveying said unique identification code to a second server computer with a second domain name distinct from said first domain name; and
associating a second request from said web browser at said second server computer with said unique identification code.
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Accused Products
Abstract
A method of tracking a web browser across distinct domains of a network of computers includes the step of identifying, at a first server computer with a first domain name, a first request from the web browser. The web browser is then assigned a unique identification code. The unique identification code is then conveyed to a second server with a second domain name that is distinct from the first domain name. A request by the web browser to the second server computer is associated with the web browser via the unique identification code. In this way, the web browser is tracked across distinct domains of the World Wide Web. As a result, the web browser can be passively tracked to identify content preferences and interests associated with the individual using the web browser.
400 Citations
22 Claims
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1. A method of tracking a web browser across distinct domains of a network of computers, said method comprising the steps of:
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identifying, at a first server computer with a first domain name, a first request from said web browser; assigning said web browser a unique identification code; conveying said unique identification code to a second server computer with a second domain name distinct from said first domain name; and associating a second request from said web browser at said second server computer with said unique identification code. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A computer readable memory that can be used to direct a client/server computer network to function in a specified manner, comprising:
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a first set of instructions, executed at a first server computer with a first domain name, to identify a first request from a web browser of a client computer; a second set of instructions, executed at said first server computer, to assign said web browser a unique identification code; a third set of instructions, executed at said first server computer, to direct said client computer to convey said unique identification code to a second server computer with a second domain name distinct from said first domain name; and a fourth set of instructions, executed at said second server computer, to associate a second request from said web browser at said second server computer with said unique identification code. - View Dependent Claims (17, 18, 19, 20, 21, 22)
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Specification