Video promotion system with flexible local insertion capabilities

• US 6,075,551 A
• Filed: 07/08/1997
• Issued: 06/13/2000
• Est. Priority Date: 07/08/1997
• Status: Expired due to Term

• Current Assignee: Rovi Guides, Inc. (Adeia Inc.), Center For New Product Development
• Original Assignee: United Video Properties Incorporated (Adeia Inc.)
• Inventors: Millar, Richard E., Thompson, John Garret, Berezowski, David Michael
• Primary Examiner(s): Faile, Andrew I.
• Assistant Examiner(s): BROWN, RUEBEN M
• Application Number:
  US08/889,321
• Time in Patent Office: 1,071 Days
• Field of Search: 348/7, 348/473, 348/9, 348/12, 348/722, 348/6, 386/55
• US Class Current: 725/36
• CPC Class Codes: H04N 21/2221 being a cable television head-end CATV in broadcast systems H04H20/78
• CPC Class Codes: H04N 21/25841 involving the geographical location of the client retrieval from the Internet by querying based on geographical locations G06F16/9537; arrangements for identifying locations of receiving stations in broadcast systems H04H60/51; location of the user terminal in data switching networks H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00
• CPC Class Codes: H04N 21/262 Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists scheduling strategies for dispatcher in multiprogramming arrangements G06F9/4881; arrangements for scheduling broadcast services or broadcast-related services H04H60/06; flow control in packet networks H04L47/10; establishing a time schedule or organising the servicing of application requests H04L67/62
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/47 End-user applications
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/165 Centralised control of user terminal subsequent to an upstream request signal H04N7/17345; Registering at central by two-way working H04N7/17309

Abstract

A system is provided for supplying globally distributed video promotional information to cable systems. The cable systems contain local promotion units that distribute the globally distributed promotional information to televisions via a dedicated television channel. The local promotion unit is used to locally insert advertisements and other local promotional information. Local insertion is accomplished during local insertion opportunities. Local insertion opportunities may be provided at varying start times and may have varying durations. Local insertions may be made using varying media types, such as video, graphics, and text.

Claims

1. A system for providing globally distributed promotional information to television units on a given channel and allowing local promotional information to be inserted in place of the globally distributed promotional information during local insertion opportunities, comprising:

means for providing the globally distributed promotional information;

a plurality of television distribution facilities, each having an operator, and each connected to a plurality of associated television units, each television distribution facility receiving the globally distributed promotional information and providing the globally distributed promotional information to the television units on the given channel so that the globally distributed promotional information is displayed by the television units; and

means for providing a given one of the television distribution facilities with local insertion opportunities, the local insertion opportunities being the maximum period of time allowed for the given one of the television distribution facilities to insert local promotional information that is displayed by the television units associated with the given one of the television distribution facilities in place of the globally distributed promotional information, wherein durations of the local insertion opportunities are selected by the operator.

2. The system defined in claim 1 wherein the means for providing the globally distributed promotional information comprises a satellite uplink facility that supplies global video and audio streams of promotional information.

3. The system defined in claim 1 wherein the television distribution facilities each further comprise means for providing television program guide information to the television units over the given channel.

4. The system defined in claim 1 further comprising means for providing a scrolling television program guide over the given channel for display on the television units.

5. The system defined in claim 1 further comprising means for providing the given one of the television distribution facilities with a plurality of local insertion opportunity schedule options that are selectable by the operator.

6. The system defined in claim 1 further comprising means for providing the given one of the television distribution facilities with local insertion opportunities, wherein start times of the local insertion opportunities are selected by the operator.

7. The system defined in claim 1 further comprising means for providing the given one of the television distribution facilities with local insertion opportunities, wherein at least two of the local insertion opportunities for the given one of the television distribution facilities have different media types available for insertion, and wherein media types other than those available for insertion in a given local insertion opportunity may not be inserted by the given one of the television distribution facilities.

8. The system defined in claim 1 further comprising means for providing the given one of the television distribution facilities with local insertion opportunities, wherein at least one of the local insertion opportunities has video, graphics, and text available for insertion.

9. A system for providing globally distributed promotional information to television units on a given channel and allowing local promotional information to be inserted in place of the globally distributed promotional information during local insertion opportunities, comprising:

means for providing the globally distributed promotional information;

a plurality of television distribution facilities, each having an operator, and each connected to a plurality of associated television units, each television distribution facility receiving the globally distributed promotional information and providing the globally distributed promotional information to the television units on the given channel so that the globally distributed promotional information is displayed by the television units; and

means for providing a given one of the television distribution facilities with local insertion opportunities, the local insertion opportunities being the maximum period of time allowed for the given one of the television distribution facilities to insert local promotional information that is displayed by the television units associated with the given one of the television distribution facilities in place of globally distributed promotional information, wherein start times of the local insertion opportunities are selected by the operator.

10. The system defined in claim 9 further comprising means for providing the given one of the television distribution facilities with local insertion opportunities, wherein at least two of the local insertion opportunities for the given one of the television distribution facilities have different media types available for insertion, and wherein media types other than those available for insertion in a given local insertion opportunity may not be inserted by the given one of the television distribution facilities.

11. The system defined in claim 10 further comprising means for providing the given one of the television distribution facilities with local insertion opportunities, wherein durations of the local insertion opportunities are selected by the operator.

12. The system defined in claim 9 wherein the means for providing the globally distributed promotional information comprises a satellite uplink facility that supplies global video and audio streams of promotional information.

13. The system defined in claim 9 wherein the television distribution facilities each further comprise means for providing television program guide information to the television units over the given channel.

14. The system defined in claim 9 further comprising means for providing a scrolling television program guide over the given channel for display on the television units.

15. The system defined in claim 9 further comprising means for providing the given one of the television distribution facilities with a plurality of local insertion opportunity schedule options that are selectable by the operator.

16. The system defined in claim 9 further comprising means for providing the given one of the television distribution facilities with local insertion opportunities, wherein at least one of the local insertion opportunities has video, graphics, and text available for insertions.

17. A system for providing globally distributed promotional information to television units on a given channel and allowing local promotional information to be inserted in place of the globally distributed promotional information during local insertion opportunities, comprising:

means for providing the globally distributed promotional information;

a plurality of television distribution facilities, each connected to a plurality of associated television units, each television distribution facility receiving the globally distributed promotional information and providing the globally distributed promotional information to the television units on the given channel so that the globally distributed promotional information is displayed by the television units; and

means for providing a given one of the television distribution facilities with local insertion opportunities, the local insertion opportunities being the maximum period of time allowed for the given one of the television distribution facilities to insert local promotional information that is displayed by the television units associated with the given one of the television distribution facilities in place of the globally distributed promotional information, wherein at least two of the local insertion opportunities for the given one of the television distribution facilities have different media types available for insertion, and wherein media types other than those available for insertion in a given local insertion opportunity may not be inserted by the given one of the television distribution facilities.

18. The system defined in claim 17 wherein the means for providing the globally distributed promotional information comprises a satellite uplink facility that supplies global video and audio streams of promotional information.

19. The system defined in claim 17 wherein the television distribution facilities each further comprise means for providing television program guide information to the television units over the given channel.

20. The system defined in claim 17 further comprising means for providing a scrolling television program guide over the given channel for display on the television units.

21. The system defined in claim 17 further comprising means for providing the given one of the television distribution facilities with a plurality of local insertion opportunity schedule options that are selectable by the television distribution facility operator.

22. The system defined in claim 17 further comprising means for providing the given one of the television distribution facilities with local insertion opportunities, wherein at least one of the local insertion opportunities has video, graphics, and text available for insertion.

23. A method for providing globally distributed promotional information to television units on a given channel and allowing local promotional information to be inserted in place of the globally distributed promotional information during local insertion opportunities, comprising the steps of:

providing the globally distributed promotional information;

receiving the globally distributed promotional information with a plurality of television distribution facilities, each having an operator, and each connected to a plurality of associated television units;

providing the globally distributed promotional information to the television units on the given channel so that the globally distributed promotional information is displayed by the television units;

providing a given one of the television distribution facilities with local insertion opportunities, the local insertion opportunities being the maximum period of time allowed for the given one of the television distribution facilities to insert local promotional information that is displayed by the television units associated with the given one of the television distribution facilities in place of the globally distributed promotional information; and

enabling the operator of the given one of the television distribution facilities to select durations of the local insertion opportunities.

24. The method defined in claim 23 wherein the step of providing the globally distributed promotional information comprises the step of supplying global video and audio streams of promotional information.

25. The method defined in claim 23 further comprising the step of providing television program guide information to the television units over the given channel.

26. The method defined in claim 23 further comprising the step of providing a scrolling television program guide over the given channel for display on the television units.

27. The method defined in claim 23 further comprising the step of providing the given one of the television distribution facilities with a plurality of local insertion opportunity schedule options that are selectable by the operator.

28. The method defined in claim 23 further comprising the step of enabling the operator of the given one of the television distribution facilities to select start times of the local insertion opportunities.

29. The method defined in claim 23 further comprising the step of providing the given one of the television distribution facilities with local insertion opportunities, wherein at least two of the local insertion opportunities for the given one of the television distribution facilities have different media types available for insertion, and wherein media types other than those available for insertion in a given local insertion opportunity may not be inserted by the given one of the television distribution facilities.

30. The method defined in claim 23 further comprising the step of providing the given one of the television distribution facilities with local insertion opportunities, wherein at least one of the local insertion opportunities has video, graphics, and text available for insertion.

31. A method for providing globally distributed promotional information to television units on a given channel and allowing local promotional information to be inserted in place of the globally distributed promotional information during local insertion opportunities, comprising the steps of:

providing the globally distributed promotional information;

receiving the globally distributed promotional information with a plurality of television distribution facilities, each having an operator, and each connected to a plurality of associated television units;

providing the globally distributed promotional information to the television units on the given channel so that the globally distributed promotional information is displayed by the television units;

providing a given one of the television distribution facilities with local insertion opportunities, the local insertion opportunities being the maximum period of time allowed for the given one of the television distribution facilities to insert local promotional information that is displayed by the television units associated with the given one of the television distribution facilities in place of the globally distributed promotional information; and

enabling the operator of the given one of the television distribution facilities to select start times of the local insertion opportunities.

32. The method defined in claim 31 further comprising the step of providing the given one of the television distribution facilities with local insertion opportunities, wherein at least two of the local insertion opportunities for the given one of the television distribution facilities have different media types available for insertion, and wherein media types other than those available for insertion in a given local insertion opportunity may not be inserted by the given one of the television distribution facilities.

33. The method defined in claim 32 further comprising the step of enabling the operator of the given one of the television distribution facilities to select durations of the local insertion opportunities.

34. The method defined in claim 31 wherein the step of providing the globally distributed promotional information further comprises the step of supplying global video and audio streams of promotional information.

35. The method defined in claim 31 further comprising the step of providing television program guide information to the television units over the given channel.

36. The method defined in claim 31 further comprising the step of providing a scrolling television program guide over the given channel for display on the television units.

37. The method defined in claim 31 further comprising the step of providing the given one of the television distribution facilities with a plurality of local insertion opportunity schedule options that are selectable by the operator.

38. The method defined in claim 31 further comprising the step of providing the given one of the television distribution facilities with local insertion opportunities, wherein at least one of the local insertion opportunities has video, graphics, and text available for insertion.

39. A method for providing globally distributed promotional information to television units on a given channel and allowing local promotional information to be inserted in place of the globally distributed promotional information during local insertion opportunities, comprising the steps of:

providing the globally distributed promotional information;

receiving the globally distributed promotional information with a plurality of television distribution facilities, each connected to a plurality of associated television units;

providing the globally distributed promotional information to the television units on the given channel so that the globally distributed promotional information is displayed by the television units; and

providing a given one of the television distribution facilities with local insertion opportunities, the local insertion opportunities being the maximum period of time allowed for the given one of the television distribution facilities to insert local promotional information that is displayed by the television units associated with the given one of the television distribution facilities in place of the globally distributed promotional information, wherein at least two of the local insertion opportunities for the given one of the television distribution facilities have different media types available for insertion, and wherein media types other than those available for insertion in a given local insertion opportunity may not be inserted by the given one of the television distribution facilities.

40. The method defined in claim 39 wherein the step of providing the globally distributed promotional information further comprises the step of supplying global video and audio streams of promotional information.

41. The method defined in claim 39 further comprising the step of providing television program guide information to the television units over the given channel.

42. The method defined in claim 39 further comprising the step of providing a scrolling television program guide over the given channel for display on the television units.

43. The method defined in claim 39 further comprising the step of providing the given one of the television distribution facilities with a plurality of local insertion opportunity schedule options that are selectable by the television distribution facility operator.

44. The method defined in claim 39 further comprising the step of providing the given one of the television distribution facilities with local insertion opportunities, wherein at least one of the local insertion opportunities has video, graphics, and text available for insertion.

45. A system for providing globally distributed promotional information to television units on a given channel and allowing local promotional information to be inserted in place of the globally distributed promotional information during local insertion opportunities, comprising:

a transmitter for providing the globally distributed promotional information; and

a plurality of television distribution facilities, each having an operator, and each connected to a plurality of associated television units, each television distribution facility receiving the globally distributed promotional information and providing the globally distributed promotional information to the television units on the given channel so that the globally distributed promotional information is displayed by the television units, wherein a given one of the television distribution facilities is provided with local insertion opportunities, the local insertion opportunities being the maximum period of time allowed for the given one of the television distribution facilities to insert local promotional information that is displayed by the television units associated with the given one of the television distribution facilities in place of the globally distributed promotional information, wherein durations of the local insertion opportunities are selected by the operator.

46. The system defined in claim 45 wherein the transmitter for providing the globally distributed promotional information comprises a satellite uplink facility that supplies global video and audio streams of promotional information.

47. The system defined in claim 45 wherein the television distribution facilities provide television program guide information to the television units over the given channel.

48. The system defined in claim 45 wherein a scrolling television program guide is provided for display to the television units over the given channel.

49. The system defined in claim 45 wherein the given one of the television distribution facilities is provided with a plurality of local insertion opportunity schedule options that are selectable by the operator.

50. The system defined in claim 45 wherein the given one of the television distribution facilities is provided with local insertion opportunities, wherein start times of the local insertion opportunities are selected by the operator.

51. The system defined in claim 45 wherein the given one of the television distribution facilities is provided with local insertion opportunities, wherein at least two of the local insertion opportunities for th e given one of the television distribution facilities have different media types available for insertion, and wherein media types other than those available for insertion in a given local insertion opportunity may not be inserted by the given one of the television distribution facilities.

52. The system defined in claim 45 wherein the given one of the television distribution facilities is provided with local insertion opportunities, wherein at least one of the local insertion opportunities has video, graphics, and text available for insertion.

53. A system for providing globally distributed promotional information to television units on a given channel and allowing local promotional information to be inserted in place of the globally distributed promotional information during local insertion opportunities, comprising:

a transmitter for providing the globally distributed promotional information; and

a plurality of television distribution facilities, each having an operator, and each connected to a plurality of associated television units, each television distribution facility receiving the globally distributed promotional information and providing the globally distributed promotional information to the television units on the given channel so that the globally distributed promotional information is displayed by the television units, wherein a given one of the television distribution facilities is provided with local insertion opportunities, the local insertion opportunities being the maximum period of time allowed for the given one of the television distribution facilities to insert local promotional information that is displayed by the television units associated with the given one of the television distribution facilities in place of the globally distributed promotional information, wherein start times of the local insertion opportunities are selected by the operator.

54. The system defined in claim 53 wherein the given one of the television distribution facilities is provided with local insertion opportunities, wherein at least two of the local insertion opportunities for the given one of the television distribution facilities have different media types available for insertion, and wherein media types other than those available for insertion in a given local insertion opportunity may not be inserted by the given one of the television distribution facilities.

55. The system defined in claim 54 wherein the given one of the television distribution facilities is provided with local insertion opportunities, wherein durations of the local insertion opportunities are selected by the operator.

56. The system defined in claim 53 wherein the transmitter for providing the globally distributed promotional information comprises a satellite uplink facility that supplies global video and audio streams of promotional information.

57. The system defined in claim 53 wherein the television distribution facilities provide television program guide information to the television units over the given channel.

58. The system defined in claim 53 wherein a scrolling television program guide is provided for display to the television units over the given channel.

59. The system defined in claim 53 wherein the given one of the television distribution facilities is provided with a plurality of local insertion opportunity schedule options that are selectable by the operator.

60. (The system defined in claim 53 wherein the given one of the television distribution facilities is provided with local insertion opportunities, wherein at least one of the local insertion opportunities has video, graphics, and text available for insertion.

61. A system for providing globally distributed promotional information to television units on a given channel and allowing local promotional information to be inserted in place of the globally distributed promotional information during local insertion opportunities, comprising:

a transmitter for providing the globally distributed promotional information; and

a plurality of television distribution facilities, each connected to a plurality of associated television units, each television distribution facility receiving the globally distributed promotional information and providing the globally distributed promotional information to the television units on the given channel so that the globally distributed promotional information is displayed by the television units, wherein a given one of the television distribution facilities is provided with local insertion opportunities, the local insertion opportunities being the maximum period of time allowed for the given one of the television distribution facilities to insert local promotional information that is displayed by the television units associated with the given one of the television distribution facilities in place of the globally distributed promotional information, wherein at least two of the local insertion opportunities for the given one of the television distribution facilities have different media types available for insertion, and wherein media types other than those available for insertion in a given local insertion opportunity may not be inserted by the given one of the television distribution facilities.

62. The system defined in claim 61 wherein the transmitter for providing the globally distributed promotional information comprises a satellite uplink facility that supplies global video and audio streams of promotional information.

63. The system defined in claim 61 wherein the television distribution facilities provide television program guide information to the television units over the given channel.

64. The system defined in claim 61 wherein a scrolling television program guide is provided for display to the television units over the given channel.

65. The system defined in claim 61 wherein the television distribution facilities are provided with a plurality of local insertion opportunity schedule options that are selectable by the television distribution facility operator.

66. The system defined in claim 61 wherein the television distribution facility is provided with local insertion opportunities, wherein at least one of the local insertion opportunities has video, graphics, and text available for insertion.