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Method for customer lead selection and optimization

  • US 6,078,892 A
  • Filed: 04/09/1998
  • Issued: 06/20/2000
  • Est. Priority Date: 04/09/1998
  • Status: Expired due to Term
First Claim
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1. A method for retrieving customer lead information from a marketing database, said database storing a plurality of customer records each containing data relating to a different customer, said method comprising steps of:

  • assigning scores to said plurality of customer records, each of said scores indicating a relationship between a respective one of said customer records and a product;

    specifying a predetermined number of preferences;

    determining whether each of said plurality of customer records satisfies said predetermined number of preferences;

    defining, as a first collection of customer records, customer records which satisfy said predetermined number of preferences;

    ordering said first collection of customer records based on the scores assigned to the customer records in said first collection in said assigning step;

    outputting a predetermined number of customer records from said first collection of customer records in an order determined in said ordering step;

    selecting a customer record from said predetermined number of customer records output from said first collection; and

    outputting information associated with said selected customer record.

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